Take part in new 'first of its kind' Mystery Visitor Programme

ASVA is delighted to announce a very exciting new partnership with award winning tourism insight consultancy BVA BDRC, to provide members with the opportunity to take part in an innovative new Mystery Visitor Programme in 2022. Benchmarking is a central feature of this programme, making it a first of its kind. It allows attractions to understand their strengths and weaknesses and see if these are shared across the sector or whether they have outliers of quality or improvements needed. Unlike other Mystery Visit programmes, individual assessments will be benchmarked against the sector, so you can work out what ‘good’ really looks like. Individual venue results will, of course, be confidential, but through sharing examples of best in class, we hope to help raise standards across the industry.
For more information about the programme, click here.

Supporting, inspiring and representing visitor attractions throughout Scotland

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Representing attractions of all sizes from all parts of Scotland for over 30 years

With over 240 organisations in membership, representing almost 500 individual sites across the country, ASVA connects the attractions sector together, providing advice, information, statistics, networking and training.

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