Claire is Director of Media and Audiences for V&A Dundee – Scotland’s design museum at the heart of Dundee’s reimagined waterfront development. Claire leads on audiences, digital, marketing and communications, working with a brilliant team across the museum and city who have put Dundee on the map as a major tourist destination. Claire has over 20 years’ experience working in strategic marketing for the cultural sector and enjoys nothing more than bringing a brand’s vision to life.
Passionate about the arts and culture, Claire has spent her career in major tourism and cultural institutions including Tate, 14-18 NOW, Serpentine Galleries and the South Bank Centre. Claire has experience across the arts and tourism, from working with local communities to delivering nationwide campaigns.
Claire has also served on the boards for the Arts Marketing Association and the Audience Agency.