ASVA Board

Photo of Judy Rae

Judy Rae ASVA Vice Chair Head of Business Development, Fife Cultural Trust

Judy Rae joined OnFife in 2019 as Head of Business Development.

She is a highly experienced business development and partnership champion. Grounded by a background in Business Tourism, she possesses a passion for the Tourism and Hospitality Industry and Visitor Attraction sector, having worked in both the private and public sectors across the Fife region and Glasgow at a senior level for over 3 decades.

In 2022 she was appointed Vice Chair for the Association of Scottish Visitor Attractions (ASVA) and in 2023, Vice Chair for the Tourism & Hospitality Industry Leadership Group (T&HILG)

Judy is motivated to give relevance to the sector’s voice and needs at a strategic level through collaborative partnerships and working with communities across Scotland.