ASVA Board

Photo of Susan Morrison

Susan Morrison ASVA Chair Chief Executive Officer, Scotch Whisky Experience

Susan Morrison has been the Chief Executive of The Scotch Whisky Experience in Edinburgh for the last 3 years previously working for over 17 years as Director & General Manager of SWE. She has worked in many areas throughout her career from operations and retail to HR and marketing. Susan studied languages at Edinburgh, Strathclyde & Vienna Universities and found her way into tourism primarily down to her linguistic ability. Over the past 10 years more than £10 million has been reinvested in the business through a series of projects headed up by Susan. Her commitment to the Scotch Whisky industry was recognized in 2000 when she was made a Keeper of the Quaich, and again in 2010 when she was made one of a handful of female Masters of the Quaich.