Susan Morrison has been the Chief Executive of The Scotch Whisky Experience in Edinburgh for the last 3 years previously working for over 17 years as Director & General Manager of SWE. She has worked in many areas throughout her career from operations and retail to HR and marketing. Susan studied languages at Edinburgh, Strathclyde & Vienna Universities and found her way into tourism primarily down to her linguistic ability. Over the past 10 years more than £10 million has been reinvested in the business through a series of projects headed up by Susan. Her commitment to the Scotch Whisky industry was recognized in 2000 when she was made a Keeper of the Quaich, and again in 2010 when she was made one of a handful of female Masters of the Quaich.