The most recent addition to the ASVA team, Ellen joined as Communications Manager in April 2021.
With over 25 years’ experience in communications and PR across a wide range of industries, her career has spanned in-house, consultancy and freelance roles and included 15 years in tourism and the attractions sector.
Working for Historic Environment Scotland (Historic Scotland as it was then) for more than a decade, Ellen marketed its extensive portfolio of heritage attractions to grow public awareness and support, and increase membership and visitor numbers. Four years with VisitScotland’s communications team followed, during which time she promoted visitor offerings throughout the country. Both roles focused on generating interest in destinations, attractions and events to drive footfall, support businesses and boost local economies. A confirmed ‘people person’, Ellen relished working closely with industry partners and stakeholders, and sharing best practice and innovation in customer experience.
Most recently, Ellen completed contracts with leading PR consultancy Smarts and major Scottish media brand STV. She was delighted to return to Scotland’s tourism and attractions industry, for which she has a real passion, and to have the opportunity to help ASVA achieve its goals and support and champion its members.