Early Bird Tickets now available for the 2024 ASVA Conference! Find out more about this key industry event and book your tickets here.

ASVA Annual Conference 2024


๐Ÿ•’09:00 – 09:30 | Registration & Trade Exhibition Opens

Join us for an engaging start to the day as registration opens and the trade exhibition kicks off. Enjoy a selection of teas and coffees while you network with fellow attendees and explore the exhibition. This is the perfect opportunity to connect, exchange ideas, and get a head start on the dayโ€™s events.

We look forward to welcoming you and setting the stage for an inspiring conference ahead!

๐Ÿ•’09:30 – 09:45 | Welcome & Introductions

Richard Lochhead, Minister for Business

Michael Golding, Association of Scottish Visitor Attractions (ASVA)

Marc Crothall MBE, The Scottish Tourism Alliance

๐Ÿ•’09:45 โ€“ 10:45 | Beyond the Welcome: Crafting Unforgettable Experiences

Behind the Scenes of a 5 Star Attraction: The Britannia Way
Angie Fowler, The Royal Yacht Britannia

From working to support businesses all over Scotland to reach and maintain 5 Star standards, to operating at the 5 Star level on a daily basis; Angie will share insight and tips on how โ€˜The Britannia Wayโ€™ provides an exceptional visitor experience.  

Association for Cultural Enterprises: Guest Speaker to be Announced Soon!

Association for Cultural Enterprises: Guest Speaker to be Announced Soon!

๐Ÿ•’10:45 – 11:15 | Morning Networking Break
Sponsored by Circle Heritage

๐Ÿ•’11:15 – 12:15 | Session 1
Attend the theme you chose during booking

The Charm of Compact: Maximising Your Small Attraction’s Potential

Daily Life at the Scottish Dolphin Centre: Dolphin & Dishwashing
Alison Rose, Scottish Dolphin Centre

Are Industrial Skills at Risk in the Heritage Sector?
Ross McKirdy, Grampian Transport Museum

Trimontium: from โ€œShooglie Casesโ€ to a Thistle award
Thania M. Flores, The Trimontium Trust & Museum

Blueprints for Brilliance: Best Practice in Larger Attractions

Do you Dance in Rain or Shine in the Sun?
Paul Nixon, The Real Mary King’s Close & The Loch Ness Centre

Tangible takeaways from marketing Burrell to Banksy, Mary Quant to Discovering Degas
Alex Harvie, Glasgow Life & Moira McCall, Glasgow Life

Flying Scotsman Stories: How Commercial Can Lead a Museum Project
Amy Harbour, Science Museum Group & Sarah Ottewill, Science Museum Group

๐Ÿ•’12:15 – 12:45 | Scottish Attractions Inspiring People Awards
Join us to celebrate the exceptional individuals who make our attractions world-class.

๐Ÿ•’12:45 – 13:40 | Lunch Break
Sponsored by ATS

๐Ÿ•’13:40 – 14:45 | Session 2
Attend the theme you chose during booking

Digital Horizons: The Future of Tech & AI for Scottish Attractions

Thinking Beyond 2024: AI Strategies for Attractions
Joshua Ryan-Saha, Traveltech for Scotland

In-Spire-Ing Innovative Collaborations and New Audiences
Stephen Preston, St Giles’ Cathedral & Lesley Judge, Interface

Speaker will be announced soon!

Together we Thrive: Better Outcomes Through Strategic Connection

Going Behind the Wheel: Crafting & Training a Touring Experience
Ross McMillan, Scottish Canals & Alyce Paton, Complete Works

The Power of Partnering with Your Local Community
Russell Fraser, SCOTO

Banishing the Boring: A Front of House Case Study
Amy Akino-Wittering, Young V&A

๐Ÿ•’14:45 – 15:45 | Session 3
Attend the theme you chose during booking

Building a Sustainable Future for Visitor Attractions

Striving to be Certain in an Uncertain World
Mike Benson, Scottish Crannog Centre

Wildlife Conservation and
Sustainability go Hand in Hand

Ben Supple, Royal Zoological Society of Scotland

Future Makers
Allison Everett, Fruitmarket Gallery

Inclusion Unlocked: Creating Accessible & Diverse Visitor Experiences

Breaking Down Barriers: Essential Accessibility Tips for Visitor Attractions
Spencer Clark, ATS & Steve Dering, Direct Access

Supporting Diverse Audiences
Steve Owens, Glasgow Science Centre

Kat Brogan, Mercat Tours

๐Ÿ•’15:45 – 16:15 | Afternoon Networking Break
Sponsored by BVA BDRC

๐Ÿ•’16:15 – 17:15 | Future of Tourism: Vision to Support World Class Scottish Attractions

Capitalising on the Experience Economy to Drive Growth
Vicki Miller, VisitScotland

In a world where people are increasingly bombarded with choices, businesses need to find ways to stand out from the crowd. The experience economy is one way to do just that. By creating unique and memorable experiences, businesses can tap into the emotional needs of their customers.  What are Scotlandโ€™s visitors looking for and what opportunities does that present to drive business growth and the value of the visitor economy.  

๐Ÿ•’17:15 – 17:30 | Conference Close

๐Ÿ•’18:00 – 20:00 | Join us at Perth Museum for our evening drinks reception
Sponsored by Timberplay Scotland

Join us for an unforgettable evening at Perth Museum! Enjoy drinks from local suppliers while networking with industry peers in a unique and inspiring setting.

Explore Perth Museum’s fascinating exhibits and take a guided tour of the iconic Stone of Destiny.

Don’t miss the opportunity to connect, unwind, and experience the best of Perth’s Cultural Heritage.

*Please note programme & timings are subject to change