We are once again asking all visitor attraction operators across Scotland to take part in our latest survey. This is vital to enable us to determine the current status of our sector, with a particular focus on the ongoing impact of the pandemic on businesses and their recovery prospects.
As with our previous surveys, the Moffat Centre for Travel & Tourism Development at Glasgow Caledonian University is conducting this important study. The results will be shared with you, our members, so you are kept updated on how the sector is faring, and we will also inform our key stakeholders of the findings. Importantly, they will also be used to shape our ongoing lobbying activities with the Scottish and UK Governments.
ASVA CEO Gordon Morrison said: “I’m asking all our attraction operators to take part in the survey, which is very straightforward and will only take 10 minutes at most to complete. That single simple and quick action can really make a huge difference. It’s essential that we receive the most up-to-date information on business performance, recovery prospects and confidence levels within the sector so we have a definitive status update on how attractions are coping and what their biggest challenges and concerns are.
“The more responses we get, the stronger our voice will be, and the better our chances will be of being listened to. That’s crucial to our efforts to get financial support for Scottish attractions. So please do help us to help you by having your say in this latest survey. We know there are misconceptions that tourism is ‘back on track’ now that restrictions have been lifted and it’s absolutely essential that we have as much data as possible to show the real picture and demonstrate what further action will be required to ensure a full recovery for the sector in the months ahead.”
Members can be assured that no sensitive material for individual attractions will be published as part of the survey results. In addition, if any attraction would prefer to remain anonymous in the results, that option can be chosen and indicated at the end of the survey. (Please note, you do not have to have a Moffat Centre i.d. number to complete the survey, the only essential information that is required is your attraction name.)
Please complete the survey here. It will close on Wednesday, 15 September at 5pm. Thank you for your co-operation.