Consultation on Restricting Alcohol Advertising and Promotion
Added: 31 Jan 2023
Last week, our CEO, Gordon Morrison, attended a meeting of the Scottish Alcohol Industry Partnership (SIAP) to discuss the possible ramifications of legislation which will potentially significantly restrict alcohol advertising and promotion in Scotland.
As members may be aware, the Scottish Government has recently published a public consultation on potential alcohol advertising and promoting restrictions in Scotland. The public consultation, which can be viewed here, will run until 9th March 2023.
The consultation paper is wide-ranging and covers potential restrictions on all of the major sources of exposure to alcohol advertising and promotion in Scotland, including advertising outdoors, in-store, and through sports and events sponsorship.
ASVA will be responding to the consultation, and we would recommend that members do too, as the suggested restrictions could have a significant impact on Scottish Tourism. ASVA will provide further guidance to members in the coming weeks as to suggested responses to the consultation, but for now, we would recommend that time is taken to familiarise yourself with the proposals contained within it, which include prohibiting the sale of alcohol branded merchandise, prohibiting alcohol brands from sponsoring cultural and sporting events and restricting the visibility of alcohol in retail environments.
Members may also be interested to know that our friends at Scotland Food & Drink are hosting a webinar on Tuesday 31st of January at 11am with more information on the consultation and how to feed in your views. You can register for this webinar here.
Responses can be submitted to the consultation by clicking on this link.