ASVA / Mather & Co Industry Insights Webinar: What is interpretation? Design for now, and for the future
Broadcast On 19/11/2024
In this Industry Insight session we partnered with ASVA members Mather & Co to explore the essential role of interpretation in shaping the future of storytelling. It looked at creative approaches that can help attractions enhance their visitor experience and deliver impactful stories that resonate now, and also in the future as well as sharing valuable insights into interpretive methods that can bring stories to life, helping build stronger connections with your audience.
Key learnings
Explore different interpretation methods that can enhance your storytelling, to allow for a better visitor experience.
- What is interpretation?
- Why it’s important for the future of attractions?
- Working with audiences and communities
- Different types of interpretive techniques
We thank the Mather & Co team for sharing their expertise, including: Kim Kherlopian, Managing Director, Paul Lee, Design Director, Leanne Clydesdale, 3D Designer and Content Manager and Kelsey Mulvey, Marketing & PR Manager.
Mather & Co have 30 years’ experience within the attraction design industry, working with world-class brands, sports organisations, heritage sites, and more, delivering engaging storytelling and experiences.
They are a leading multi-disciplinary design consultancy, specialising in museum, exhibition, and visitor attraction design – working across the sports, heritage, entertainment sectors. Their work experience includes The R&A World Golf Museum, Silverstone Museum, The Olympic Museum, Gretna Green Experience, Downton Abbey: The Exhibition and The Royal Mint Experience. Mather & Co are also working on a highly anticipated visitor attraction in Scotland, also known at the Inverness Castle Experience.