With the return of visitors imminent for many attractions, how can the sector use insights and data collected nationally and locally during lockdown to respond to the unique nature of the upcoming season? Close monitoring of visitor confidence and rapid, responsive approaches to visitor experience and revenue management have never been more urgent.
We have been well served by visitor trackers and surveys in recent months – but what should attractions do with the information? This webinar drew out some of the key findings from multiple research programmes, and their implications for managing the return of visitors. Baker Richards CEO Robin Cantrill-Fenwick outlined five approaches that (almost) every attraction should consider to set themselves up for success this year and next.