This webinar looked at generative Artificial Intelligence (AI) and the tools that are already making waves in various industries. Led by tech expert Joshua Ryan-Saha Director of Traveltech for Scotland, members attending discovered how generative AI including ChatGPT can benefit visitor attractions by:
✔️ supporting customer service and accessibility
✔️ providing personalised visitor recommendations
✔️ crafting marketing campaigns
✔️ new forms of visitor engagement
The group also learned from real-life examples and gained practical steps on how to get started with generative AI.