Bringing your brand home: How can your visitor attraction connect with your community?
From hills and history to heather and haggis, many of Scotland’s visitor attraction brands have been shaped by the tastes and expectations of people from further afield.
The problem is, experts don’t expect international tourists to return to 2019 levels until 2024 or later. So where does that leave us now?
With an opportunity.
Building a stronger, more authentic connection between your brand and your community can help drive domestic visitor numbers, and boost your ability to attract and retain great staff.
In this webinar, we’ll give you the razor-sharp insights and ideas you need to carve a not-too-distant-future-proof brand. One that grabs the domestic audience without losing your grip on the international one. And one that stays true to the truth of your brand.
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Delivered in partnership with ASVA. the session will be led by Dave King, Head of Creative & Strategy at StudioLR.
Twice winners of The Marketing Society SME Agency of the year, StudioLR are the gutsy creative agency – grabbing people’s insides and making them interesting since 2004.
From strategy through to execution, they work with ambitious marketeers and leaders to build standout brands and campaigns with substance.
They work with a wide range of brands including Volvo, St James Quarter and Jura Whisky, and have extensive attraction experience with the likes of National Trust for Scotland, OnFife, Historic Environment Scotland, National Galleries of Scotland, the D-Day Story and the Mary Rose.
Dave is a big show-off (his colleagues’ words!) who loves helping brands stand out. He’s also StudioLR’s Head of Creative & Strategy.
Addicted to learning, Dave has trained in brand and campaign strategy with global industry leaders including Marty Neumeier, Mark Pollard, Michael Johnson, and Mark Ritson. He is still open to learning from people who’s names don’t begin with M though.
A regular conference speaker on gutsy creative work, Dave created D&AD’s Bravery Masterclass which he delivers to some of the best agencies and in-house teams around the world.
With over a decade’s experience creating stand-out strategy and cut-through creative, Dave has delivered enduring value for clients in many sectors from Food & Drink to Tourism, Finance to Heavy Industry. And he’s won a shelf-full of awards along the way.
You can register to join us for this exclusive FREE ASVA member event here.