ASVA Events

Given the current financial challenges being faced by both our industry and our visitors, there has never been a more prescient time for you to understand how to unlock the full potential of your stories to benefit your business. Complete Storytelling provides an exciting, hugely relevant, training and development opportunity to allow you to do this.

The impact of the pandemic and cost of living crisis has hit our industry hard and this training is specifically designed to help you stimulate business recovery by giving you the tools you need for a vital element: great storytelling. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Designed to help tourism businesses rebuild income streams, the complete Storytelling workshops will enable delegates to learn new communications and sales skills to help enhance customer service delivery and generate secondary income.

In the highly motivational workshops, attendees learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income, and delegates are taught how to use storytelling to engage, sell and create brand loyalty. The course breaks down the fears and boundaries that prohibit truly effective communication; this is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced professional trainers hone participants’ skills in Body Language and Voice by teaching tried and tested tips and tricks used by actors and presenters. Pre-workshop, a little apprehension is normal; post-workshop, increased confidence, positivity and new tricks up your sleeve is standard.

Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Content includes:

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories
• Using body language
• Vocal techniques
• Stagecraft
• Working with text
• Storytelling hacks

Don’t miss this valuable opportunity to learn how to unlock the power of your stories to enhance your service delivery and boost your bottom line.

This course compliments ‘Complete Sales’ and ‘Complete Experience’. It is recommended that delegates attending Complete Storytelling, will also undertake Complete Sales and Complete Experience. However, it is not a pre-requisite, as all courses are standalone.

You can find out more about Complete Sales here, and Complete Experience here.

The training will be delivered by experts from Complete Works. Using techniques that are trained through these courses, the team at Complete Works has made a significant difference helping attractions across the country exceed challenging income targets. Projects they have led at attractions such as the Royal Botanic Gardens Edinburgh and the National Gallery have seen increases in visitor spend by multiple hundreds of percent. Through this training, you and your team members can learn to implement the techniques that will similarly wow your visitors and impact positively on your bottom line.

ASVA Accreditation

All delegates that complete this suit of three training courses will become certified by ASVA as a ‘Complete Customer Care’ specialist. ASVA‘s vision is to support and inspire Scottish visitor attractions to deliver outstanding experiences for each and every visitor and the ASVA brand is recognised across the tourism industry in Scotland and the UK. These courses will support the professional development of staff of their career journeys.

BOOKING DETAILS

The special ASVA member rate to attend is £109.00 plus vat, whilst the non-member rate is £195.00 plus vat (please note that the amount you will pay via our online system is the cost inclusive of vat).

Recognising the economic challenges being faced by the industry, we have endeavoured to keep the member fee as low as we possibly can. We would like to acknowledge the willingness to help us do this from the trainers at Complete Works and the venue operators at VisitScotland, Skills Development Scotland, Highlands and Islands Enterprise, all of whom have taken steps to reduce the costs of putting on these elite training events.

Please note, cancellation of a booking (by emailing info@asva.co.uk ) must be received at least 7 days prior to the event to be eligible for a refund. Bookings cancelled less than 7 days before the event, and non-attendance, will be non-refundable.