ASVA Events

Complete Storytelling - Inverness

Monday 28/06/2021

Highland Rugby Club, Canal Park, Inverness IV3 5SS

Start Time
09:30 AM

End Time
16:15 PM

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8 Tickets Remaining

£30 for ASVA members

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This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Cost:

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.