The Scotch Whisky Experience, The Royal Mile, Edinburgh, EH1 2NE
Want to Attend?
Sold Out: To be added to the waiting list please contact firstname.lastname@example.org
£50 for ASVA members
£50 for non-members
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.
Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.
Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.
- Why do we tell stories?
- The impact of stories
- The 6 essential stories
- The 3 vital uses for stories in business
- Your business stories
- Story structure
- Communication styles
- The importance of stories in a pandemic
- Body language
- Vocal technique
- Communicating in a mask
- Working with text
- Storytelling hacks
- Practice in a safe environment
- Individual Feedback
Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.
Cost: The delegate fee is £50, inclusive of VAT.
Venue: This event will be held in Edinburgh at The Scotch Whisky Experience.