A Guide to Google Ad Grants
The Media Shop is a Scottish communications and digital agency, with 33 years’ experience spanning all sectors of the economy. A trade member of ASVA, we help visitor attractions, tourism and travel organisations engage more effectively with their audiences, resulting in increased footfall, ticket sales, bookings, visitors, volunteers, members or donors. Our areas of expertise include communications planning, media buying, digital marketing, insight and analytics, delivering bespoke, creative advertising solutions for clients.
The Media Shop has helped several visitor attraction clients apply for and manage Google Ad Grants accounts, an initiative for non-profits which allows charitable organisations to unlock $10,000 USD per month of free search advertising. Organisations eligible for Google Ad Grants must be registered as a charitable organisation in the UK or another eligible country, verified by tt-exchange/TechSoup. However, government entities, hospitals, schools, academic institutions or universities do not qualify.
Join the webinar on 2nd June when The Media Shop’s digital director, Fiona Mills, will introduce the Google Ad Grants programme, discuss the eligibility criteria and benefits to participating charities, and provide guidance on how to apply for the grant and structure campaigns, followed by a Q&A session.