Key insight from the 2022 Visitor Attraction Website Report
As members will be aware, in 2022 web design specialists and supporters of ASVA – Rubber Cheese – surveyed and undertook research with attraction operators from across the breadth of both ASVA and ALVA memberships, to explore the online customer journey currently being offered to our visitors and establish some benchmarks for quality in visitor attraction websites.
Using the results of this research, for the first time ever, benchmarks related specifically to websites in the visitor attraction sector have been established. This means industry professionals now have a more accurate picture of what good looks like across similar branded websites, allowing for better decision making with genuine insight.
Join Kelly Molson, founder of Rubber Cheese as she reveals national metrics for:
- Add to basket rate
- Basket abandonment rate
- Bounce rate
- Conversion rate
- Load times
Plus key insights into user experience, booking journeys, mobile experience and so much more.
Do you want to:
- Benchmark your visitor attraction website against national averages?
- Know what great looks like and where you sit currently?
- Build arguments for future investment in your website and digital channels?
- Plan for the future and ongoing recovery of the sector?
Then this is the webinar for you!
Kelly Molson is Founder of Rubber Cheese, and host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions.
She regularly delivers presentations on the sector at various national conferences and attraction organisations including The Visitor Attractions Conference, ASVA and ALVA.
Rubber Cheese builds remarkable websites that help sell more tickets and showcase outstanding visitor attraction experiences. Taking a user centric approach, they focus on making continual improvements that build and build, to deliver better conversions and increased revenue. They support leading attraction and destination brands like Eureka! The National Children’s Museum, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.