Market Insights & Sector Trends from VisitScotland and ASVA
Join ASVA and VisitScotland for this Industry Insight webinar where we will explore essential insights to help you understand market trends, visitor behaviour, and sector performance.
The visitor landscape is constantly evolving, and keeping up with market trends and industry performance is essential for attractions aiming to adapt, grow, and make the most of opportunities in 2025.
In this webinar we will explore:
- Latest Market Intelligence & Travel Trade Tips – VisitScotland’s new Director of Marketing and Digital, Jill Walker, alongside colleagues, will share the latest domestic and international visitor insights and provide practical guidance on marketing strategies and working with the travel trade.
- ASVA Benchmarking Report – ASVA CEO, Michael Golding will present an overview of the latest benchmarking data, highlighting visitor trends, spend patterns, and sector performance to help attractions understand their position in the market.
This webinar will provide actionable insights to help attractions refine their marketing strategies, strengthen industry partnerships, and make data-driven decisions.