ASVA Events

Virtual and Hybrid Tourism in the Metaverse – How can it benefit YOUR attraction?

Tuesday 01/02/2022


Start Time
10:30 AM

End Time
11:30 AM

Join us on Tuesday 1st February for this exciting webinar which will enable our community of attraction operators to learn more about the new world of Virtual and Hybrid Tourism in the Metaverse. The Metaverse is the next big thing with some commentators believing that the metaverse economy will eventually be bigger than the real-world economy. This webinar provides ASVA members with the opportunity to understand and embrace the undoubted opportunities it will open up to our sector.

The event will introduce you to new technologies, approaches and ideas to customer engagement and storytelling that the likes of Disney, Barbados Tourism and Seoul City in Korea are pioneering. To deliver the session, we’re delighted to be partnering with ASVA members, New Frontier, who develop cost-effective, environmentally-aware solutions for the tourism market and also provide consultancy services.

According to data, 26% of visitors (with the figure rising rapidly) look for virtual experiences as a way of making decisions on destinations and of personalising experiences when visiting. This growing trend makes the Metaverse a key direction of travel for the tourism industry and Outlook 2030.

Our webinar will share insights into:

  • What is the metaverse and why does it matter?
  • The rise of collaboration and cooperation for digital tourism
  • The physical, virtual and hybrid approaches to Metaverse implementation
  • A look at the early adopters in Metaverse Tourism
  • How the physical and digital world can be combined to create interactive, personalised experiences and deliver creative storytelling
  • A live demonstration of the Metaverse and the technology behind it
  • An example of how this technology can be applied in Scotland today

The session will be delivered by New Frontier Directors Graeme Stevens and Joel Anton. Graeme has been involved in the evolution of the Metaverse since 2016. Before setting up his business, he was a researcher and investor in the Metaverse arena. In 2021, his business secured a partnership with Enjin, a $2bn company that is at the heart of building the Metaverse.

As the UK’s first-ever Tourism in the Metaverse business leaders, Graeme and Joel will be able to answer all your questions about how to get started – from dipping your toe to full-scale enterprise adoption!

The webinar, being held on Tuesday 1 February from 10.30am to 11.30am, is an exclusive FREE event for ASVA members. To join us, please register here.