ASVA Events

VisitScotland Webinar - Get Tourism Ready

Tuesday 13/04/2021


Start Time
11:00 AM

End Time
12:00 PM

Scotland’s tourism and event businesses are invited to join VisitScotland’s upcoming ‘Get Tourism Ready’ webinar, taking place on Tuesday 13 April from 11am – 12pm, ahead of the date set out by the Scottish Government, for the tourism sector to reopen.

In the webinar we will hear from VisitScotland’s Senior Insight Manager, Chris Greenwood, who will explore up-to-date insights on how COVID19 is impacting tourism businesses, the events industry and what our consumers are looking for in a holiday in Scotland.

Director of Marketing & Digital, Vicki Miller, will update on VisitScotland’s marketing strategy and approach going forward, covering the organisation’s domestic and international marketing plans.

We’ll also hear from Riddell Graham, Director of Industry and Development, who will discuss how VisitScotland is supporting the industry and working with the Scottish Government on guidelines, advice and funding to help the industry restart as well as gathering data to ensure we’re in the best position to help rebuild Scottish tourism.