Reporting to the Visitor Experience Manager and working closely with the Duke and Duchess of Argyll, the wider Estate team and departmental managers, this is a broad, hands-on role for someone who enjoys combining creativity with laser commercial focus. The successful candidate will take responsibility for digital content, social media, a new website implementation, designated marketing campaign delivery, PR support, brand consistency, marketing collateral and audience engagement. They must also be adept at measuring and reporting on the success of each part of the marketing plan after delivery.
The role would suit someone with experience in tourism, heritage, hospitality, events, visitor attractions, culture, destination marketing or a related consumer-facing environment, who is excited by the opportunity to live and work in a beautiful rural Scottish setting.
Key Responsibilities
Marketing Planning and Reporting
• Support the creation and delivery of an annual marketing plan.
• Coordinate day-to-day marketing activity, ensuring campaigns are planned, delivered and reviewed effectively.
• Prepare regular reports on campaign activity, website performance, social media engagement, direct bookings and other agreed KPIs.
• Use data to suggest practical improvements to campaigns, content and direct visitor communication.
• Review marketing memberships, subscriptions, digital tools and platforms with the VEM and the wider team.
Digital Marketing, Content and Social Media
• Manage and develop social media content across appropriate channels, with a clear content calendar and consistent tone.
• Create engaging copy, photography, video and digital content that reflects the Castle’s heritage, setting, people, events and visitor experience.
• Support paid or boosted posts where appropriate, reviewing performance and advising on results.
• Explore and build suitable channels including LinkedIn and YouTube, particularly for corporate, high-end event, filming and destination audiences.
• Use AI tools and other relevant platforms to support research, planning, content drafting and reporting, while ensuring all material remains accurate, sensitive and on brand.
• Keep abreast of digital trends and emerging marketing tools, applying only those that are appropriate for Inveraray’s audience and brand.
Website, Bookings and Customer Journey
• Work with the website designers and internal team on the forthcoming website redevelopment.
• Maintain and update website copy, imagery and practical visitor information once the site is live.
• Support improvements to the online customer journey, particularly around direct bookings, events, visitor information and enquiry handling.
• Understand booking platforms, website CMS tools, CRM systems and point-of-sale systems sufficiently to support a smoother visitor and customer experience.
• Ensure that advertised experiences are clear, accurate and commercially sensible, while more exclusive or bespoke experiences remain appropriately discreet and enquiry-led.
Brand, Signage and Marketing Collateral
• Act as a brand custodian across Inveraray Castle & Gardens, helping to ensure consistency of tone, visual identity, fonts, colours, imagery and presentation.
• Support the creation and updating of branded collateral, including printed materials, signage, visitor information, event material and digital assets.
• Work with departments to improve the consistency and quality of customer-facing communications.
• Coordinate content and photography requirements across departments, helping to build a stronger shared content library.
• Protect the tone and reputation of the Castle as both a private family home and public visitor destination.
PR, Partnerships, Events and Filming
• Recognise and respond to appropriate PR opportunities, escalating sensitive or high-profile matters for senior sign-off.
• Support relationships with press, media, tourism partners, influencers and destination marketing bodies.
• Research and build initial relationships with film location scouts and relevant production contacts, with commercial negotiations handled by the VEM and senior leadership.
• Continue and support relationships with event companies and partners.
• Assist with marketing for high-end events, private experiences, retail, food and beverage, filming, gardens and other visitor-facing commercial activity.
Internal Relationships and Team Working
• Work closely with the VEM and departmental managers to understand priorities and develop appropriate marketing support.
• Build positive relationships with internal teams, including seasonal staff, retail, food and beverage, events, gardens, archives and wider Estate colleagues.
• Handle both external customers and internal stakeholders with professionalism, warmth and good judgement.
• Carry out other reasonable duties as requested by the Senior Management Team and Family.
If you feel you could bring warmth, energy and creativity to this special environment or would like further information, please email Katharine Landale, Bold New Recruitment with your CV and a covering letter stating why you should be considered for this wonderful role.
See below for full job description.
All applications to be sent to: katharine@boldnewrecruitment.co.uk
