From a single person in a garden shed, our company has grown to include multiple sites, brands and a team of 34 (and growing) passionate and talented individuals.
Reporting to the Brand Growth Director, you will be responsible for leading the development of the UK sales and distribution strategy for the Muckle Brig portfolio, with a focus on Lind & Lime Gin in the first 48 months
Key Responsibilities
• To develop and evolve the 3 Year UK Growth Strategy by channel, identifying the key gaps and opportunities
• To create and implement key account plans to grow distribution, visibility, and ROS for Muckle Brig within the profit KPIs
o This will include budgetary lead for trade marketing investment, working with the Brand Manager
• To develop and manage the delivery of budget
• To work hand in hand with the Brand Manager to develop and evolve the brand support tools, drive visibility, awareness, trial, and rate of sale.
• To deliver a Monthly Report
• To present a Quarterly Business Review to the Muckle Brig Management Team
• To manage the UK forecast process, working with the Operations team to ensure sufficient stock cover
o Directly manage the stock holding for Muckle Brig 3rd Party Fortified Wines & Champagne
• To manage the small and perfectly formed UK sales team, who also manage DTC on-line sales
• To deliver brand advocacy and training programme
• To leverage both the Lind & Lime and the Port of Leith Distilleries for inbound customer visits to drive advocacy and hearts and minds
Essential Skills
• A dynamic and entrepreneurial individual with a passion for premium spirits
• Experience of working for a small-medium sized gin / whisky distillery which has been on a rapid scale-up trajectory. Additionally, experience of working in a larger spirits company would be a nice to have
• Direct management experience of the UK trade environment in Scotland and England, with direct experience across wholesale, national wholesale, independent off trade, on trade, e-retail and grocery
• An engaging communicator
• An insight driven data head, with a love for Excel
• A Team player who can become a core part of the Muckle Brig Team, and build brand & business relationship with all partners
• A problem solver, who thrives on a challenge and driving growth