Full Time

Dynamic Earth is Edinburgh’s world-class science centre and planetarium that tells the extraordinary story of planet Earth, from beginning to mend.

Located on the edge of Holyrood Park with spectacular views of Salisbury Crags Dynamic Earth is also one of Edinburgh’s largest unique venues for corporate & hospitality events.

Our staff are pivotal to what makes us a 5-star rated science centre and world-class events venue. We offer a truly unique and dynamic working environment; creating a passionate, caring and inclusive place to work, learn and play.

Dynamic Earth is driven by a positive belief that everyone has the potential to be the problem-solvers of the future. We encourage applications from all backgrounds, communities, and industries, and are committed to having a team that is made up of diverse skills, experiences, and abilities.

We actively seek to recruit enthusiastic, motivated, and highly customer focused staff that share our passion for our core charitable mission to empower people with understanding and empathy for the Earth. If you feel you have these personal attributes along with the right mix of skills and experience, you may be our next team member.

Role Purpose:

To support the Head of Marketing and Communications on the development and delivery of all Marketing content.

Role Description:

Role Summary – Working closely with the Marketing Team, you will play an active and hands-on role in managing and delivering all marketing and communications content for both internal and external use.

Key Results Areas:

Campaigns

• Support and deliver the annual marketing and communication plan to meet agreed targets
• Develop annual campaigns to increase visitor numbers and income for Dynamic Earth
• Assist with the development of market research and audience segmentation to enable data-led decision making
• Create and upkeep campaign briefs, objectives and project plans
• Report weekly and monthly on campaign performance, insight, and channel level activity.
• Working with our media buying agencies and our freelance network to book advertising space, assess and maximise ROI, and keep abreast of new opportunities.
• Support the Learning and Engagement team with marketing priorities for Schools and Community engagement
• Support the Head of Marketing and Communications to develop and maintain partnerships and collaborations with other businesses and individuals in alignment with our brand values and strategic priorities.
• Work closely with the Digital Media and Content Officer.

Brand

• Develop promotional content and assets, ensuring brand consistency
• Support the Head of Marketing and Communications with brand development
• Work with internal teams to plan our digital campaigns and delivery. Ensure that the digital content and messages (e.g. script, storyboarding) support our brand values.
• Analyse and interpret a range of customer data sources which will inform the content plan e.g. attracting new customers / conversion / making the sale / retention/ advocacy and align these with our brand
• Understand and champion the Dynamic Earth brand, ensure compliance and understanding internally and externally. Support the full marketing team to develop the brand story, our key messages and campaigns and how we position ourselves to visitors.
• Support in the creation of a suite of assets and templates for internal use for our teams.

Email Communication

• Draft and edit communications copy such as newsletter content. Plan and deliver a schedule of regular and campaign-specific email communications to Dynamic Earth’s audiences including monthly newsletters, event invitations, seasonal campaigns.
• Support the upkeep and development of a Dynamic Earth CRM database, ensuring GDPR compliance.
• Support development and delivery of a suite of communications strategies and platforms to engage a range of stakeholder audiences, from donors to community groups.

Supporting Fundraising

• Provide marketing and communications support to the fundraising function to enhance and improve income generation, and the funder and member journey.
• Collaborate with the Fundraising team to develop the membership journey, through email communication, social media campaigns and specific targeted marketing campaigns.
• Support the fundraising team to promote events and initiatives digitally

Experience and Skills

• Marketing degree or equivalent is desirable but not essential
• 2 years’ experience in a similar role
• Experience with managing marketing campaigns and brand management
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively re(prioritize) a varied workload
• Experience of creating and delivering high-quality content from inception to point of delivery

If you are interested in applying for this role, please email a copy of your CV and cover letter to peopleandculture@dynamicearth.org.uk by 5pm on 16th August 2024.

New Lanark World Heritage Site is a beautifully preserved 18th-century mill village nestled in the picturesque Clyde Valley in Scotland. Renowned for its historical significance and stunning natural beauty, New Lanark offers visitors a unique blend of cultural heritage and scenic landscapes. The site includes a range of attractions such as a hotel, visitor centre, leisure club, historic textile mills, cafés, and retail shops. As a UNESCO World Heritage Site, New Lanark is dedicated to preserving its rich history while providing engaging and educational experiences for all visitors. Joining our team means becoming part of a vibrant community focused on heritage conservation, education, and tourism.

Job Summary:
New Lanark World Heritage Site is seeking a dynamic and creative Marketing & Events Officer to join our team. The successful candidate will be responsible for managing all social media activity for our diverse range of businesses, planning and executing engaging events, managing website content and contributing to our overall marketing strategy. This role requires a proactive approach, excellent organisational skills, and the ability to work collaboratively with various operational teams.

Key Responsibilities:

Social Media Management:
• Oversee and manage social media accounts for the hotel, visitor attraction, leisure club, textiles, café, and retail outlets.
• Develop and implement social media strategies and campaigns to enhance brand visibility and engagement.
• Create, schedule, and publish compelling content across all platforms.
• Monitor social media channels, proactively responding to comments and messages in a timely manner.
• Analyse social media performance and generate reports to inform future strategies.
• Stay updated with the latest social media trends and best practices.

Event Planning and Management:

• Develop a comprehensive calendar of events for New Lanark World Heritage Site.
• Generate innovative event ideas that attract diverse audiences and enhance visitor experience.
• Plan, organise, and execute events, ensuring all logistical details are managed effectively.
• Collaborate with operational teams to ensure seamless delivery of events on the day.
• Forecast and manage the profit and loss (P&L) for each event, ensuring financial objectives are met.
• Coordinate with vendors, sponsors, and partners to enhance event offerings.

Marketing and Communications:

• Explore and utilise various marketing channels to raise awareness of New Lanark World Heritage Site.
• Liaise with press and media outlets to secure coverage and manage public relations.
• Create and distribute press releases, ensuring consistent and positive messaging.
• Investigate opportunities for travel trade, groups, and destination management companies to promote the site.
• Design and produce marketing materials including posters, leaflets, and digital artwork.
• Conduct market research to understand visitor demographics and preferences, informing targeted marketing efforts.

Website Management:

• Update and maintain website content, ensuring it is current, accurate, and engaging.
• Follow brand guidelines to ensure a consistent and professional online presence.
• Work with web developers and designers to implement new features and improvements.
• Monitor website analytics to track performance and identify areas for improvement.

Additional Duties:
• Maintain an up-to-date knowledge of industry trends and competitor activities.
• Assist with other marketing and event-related tasks as required.
• Ensure all marketing activities comply with relevant legal regulations and ethical standards.
• Contribute to the overall strategic planning and development of the site’s marketing and events initiatives.

Qualifications and Skills:
• A marketing degree or similar qualification or experience is necessary
• Proven experience in social media management, event planning, and marketing.
• Strong written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Excellent organisational and multitasking abilities.
• Strong written communication skills and an eye for detail
• Proficient in using social media management tools and graphic design software.
• Ability to work independently and as part of a team.
• Flexible approach to working hours, with the ability to work weekends and evenings as required.

What We Offer:
• A unique and inspiring work environment within a UNESCO World Heritage Site.
• Opportunities for professional development and career advancement.
• A supportive and collaborative team culture.
• Competitive salary and benefits package.

How to Apply:
Interested candidates are invited to submit their resume and a cover letter outlining their suitability for the role to:

John Stirrat
Head of Operations
E: john.stirrat@newlanark.org

Join us at New Lanark World Heritage Site and be a part of preserving history while creating unforgettable experiences for our visitors.

den Scott is delighted to be working exclusively with Mercat Tours, one of Edinburgh’s visitor attractions who offer history walks and ghost tours.
 
They choose their Storytellers for their enthusiasm and skill – and never ask them to read from a script. Each one brings their own energy to the story, whether they’re telling you about Adam Smith, the father of economics – or the city’s rioters, rebels, torturers and murderers. The stories are all true – with no artificial jump scares or tricks on their tours.  
 
They’ll take you deeper into the past than a bus tour or guidebook ever could. In the words of their Storytellers, they bring the city’s stories alive in rich, engaging detail. And whether you choose one of their history or ghost tours, you’ll see a side to Scotland’s capital that most visitors miss.

This organisation has a unique approach to looking after their team and everyone in their team is respected, encouraged and celebrated for the individual they are. They promise to work hard with their employees to understand and support them to be the best they can be.

An exciting opportunity has now arisen to join their team as a creative, strategically minded Marketing Manager to help share their story. 

They want to welcome someone with an eye for detail and opportunity, passion for excellence who loves our beautiful city and will thrive working with their great team.

This role will develop, implement and execute long term marketing strategy to achieve their core objectives for the business and its International activities, you will lead planning and delivery of day to day marketing activities and as a member of the Leadership Team, advise on market trends and opportunities for business development.
 
Key responsibilities of the role: 
 
Marketing Plan;
•    Plan, manage and deliver annual marketing plan

Budget Handling;
•    Manage budget to ensure greatest ROI to achieve their strategic objectives

Digital Content Strategy;
•    Lead team with clear and dynamic social media strategy

Content Marketing;
•    Oversee the design, production and distribution of collateral
Email Marketing/Audience Engagement;
•    Identify existing and potential target markets through audience segmentation and develop appropriate communication strategies
•    Develop and issue regular targeted B2C and B2B communications

Reporting;
•    Use reporting tools to report against their targets and inform future business decisions

Relationship Management;
•    Line manage and develop two Marketing Execs

Internal Communication;
•    Maintain effective internal communications to ensure their team are kept informed of marketing objectives

 
Key skills and experience required: 
 
·    We are seeking a candidate with a love for story telling – communication, social media, trends, hashtags, innovations, and social best practices in a B2C environment
·    Detailed, passionate, and creatively ambitious
·    Friendly, energetic and helpful. Someone who thrives working in a team and developing others
•    Knowledge and experience of a wide range of marketing techniques
•    Creative thinking
·    Professional standards of written, image, and video-led communications

Demonstrable experience with the following or similar is essential;
•    SEO
•    Google Analytics
•    Copywriting
•    Hootsuite
•    Canva
•    Adobe Photoshop/Adobe Premier Rush
•    Animoto
•    Canva
•    Mailchimp
•    ReviewPro
 
This role offers a salary circa £35k plus significant company benefits including many health & wellbeing and lifestyle benefits.

This role can be full time or part time (minimum 28 hours) with flexible, hybrid hours offered.
  
Eden Scott is dealing exclusively with our client on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or call

Based at Camera Obscura & World of Illusions, Edinburgh the Marketing Assistant will work closely with the Marketing Manager and Management Team to facilitate and increase visitor numbers, improve awareness of the brand, increase income generation, and media profile for Camera Obscura.

The role will involve every possible aspect of marketing and communications, with a focus on social media management and online aspects. This includes developing the digital presence across all platforms, creating and gathering content, imaginative but effective promotions, CRM, data gathering and analysis, dealing with advertising sales executives and so on. It will also involve supporting on media events and photocalls, representing the company when required, attending meetings, seminars and conferences, networking with marketing colleagues at other attractions and supporting the day-to-day office operations. It is envisaged that the Marketing Assistant will make a significant positive difference to the levels of visitors and revenues.

The Marketing Assistant will be a member of the marketing team at Camera Obscura & World of Illusions. This team currently consists of the Marketing Manager with support from the Administrative Manager and Admin Assistants.

The ideal candidate will combine great communication and people-management skills with a keen eye for detail and a passion for online storytelling.

Main duties
• Manage, create and maintain the social media platforms including Facebook, Instagram, YouTube, TikTok etc. This includes scheduling, creating and collecting content such as photos and videos
• Plan, co-ordinate and create new content for the website and social media channels including commissioning and editing content from others, to ensure increased and broader use
• Ensure content complies with the brand, design and editorial strategy for the website and with digital asset management policy and guidelines
• Participate in cross-organisation project teams, to deliver brand items as needed, such as signage, video tutorials and other imagery
• Use analytics platforms as available through Google and Facebook to provide analysis of performance
• Write and send out monthly newsletter via MailChimp
• Update listings on relevant pages online, with a focus on tourism websites
• Website updating, regular blog writing, curating and updating image content
• SEO
• Supporting media activity by managing filming and photography requests and on-site management of filming and photographers
• Checking and responding to emails
• Reporting monthly on Digital Marketing Statistics
• Seek out other opportunities to market
• Evaluate content and respond to web statistics to ensure user accessibility and effectiveness
• Identify and respond to target audience needs by developing, undertaking and analysing appropriate research to ensure audience focused online content
• Seek opportunities for potential partnerships/collaborations with other businesses online and offline
• Be on top of current trends and changes within the digital scope to advise on best practise and new platforms

Skills and Qualifications Required
Skills:
• Reliable and creative individual who is able to use their initiative and also work as part of team
• Professional work ethic
• Self-motivated, proactive and willing to take on new challenges
• Knowledge and experience of using social media platforms. Including insights, engagement and advertising
• Knowledge and experience of the Google Suite (My Business, Analytics, Search Console) and Microsoft Office (Excel, Word, Outlook & Power Point)
• Knowledge and experience using Adobe Creative software
• Knowledge of creating photography and video content and the ability to edit and reformat these multimedia resources. The ability to capture content using a professional camera would be desirable
• Knowledge and experience of CMS, MailChimp (or similar)
• Knowledge and experience of developing digital marketing campaigns
• Knowledge and experience of copywriting, proofreading and editing
• Previous experience working in a customer focused environment
• Knowledge and experience of SEO

Qualifications and Experience:
• A marketing degree or similar qualification or experience is necessary
• Up-to-date knowledge of trends in web content and user behaviour
• Knowledge of the potential of digital communications to a visitor attraction or related cultural environment
• Strong written communication skills and an eye for detail
• Evidence of working in a customer focused environment offering world-class service
• A demonstrable track record of achievements in digital field
• Evidence of past relationship building activities
• Evidence of ability to foster strong team spirit with immediate team and wider partnership individuals

The Company
Camera Obscura & World of Illusions is Edinburgh’s oldest purpose-built visitor attraction, situated at the top of the Royal Mile. The attraction is a 5-star VisitScotland-rated visitor experience consisting of a historic Victorian Camera Obscura, 5 floors of interactive exhibits, rooftop terrace, reception area and Gift Shop. The attraction is a ‘must-visit’ for families and adults from all over the world and due to its popularity has the longest opening hours of any attraction in Edinburgh.

Camera Obscura is an award-winning attraction and has recently won the Trailblazer award from Living Wage Scotland as well as Best Visitor Attraction in the Thistle Awards.

Part of Visitor Centres Ltd, the company also manages Landmark Forest Adventure
Park in Carrbridge, Inveraray Jail and Landmark Press.

You can find out more about us at www.camera-obscura.co.uk

Benefits
– Rate of pay: £25,800
– Pension: 2% contribution for first 6 months of employment, rising to 10% thereafter
– Holidays: 29 days annual holiday pro rata
– Discretionary annual company bonus
– Camera Obscura & World of Illusions is a Living Wage employer and offers all staff contribution towards uniform, breakfast while on shift, refreshments throughout the day and seasonal team meals. Staff get a generous discount in the Gift Shop and free entry for friends and family to visit the attraction, as well as free entry to sister attractions Landmark Forest Adventure Park and Inveraray Jail. Access to ASVA passes for discounted entry to Scotland’s other top attractions.
– Flexible working options and a variety of shift patterns are available.
– Staff are given full training and offered personal development and training opportunities. Staff are also offered access to our employee assistance programme, providing access to information, advice, and answers to a range of workplace and personal issues.

How To Apply
We look forward to hearing from you. Please make sure to introduce yourself and share with us your relevant skills and experience, as well as why you would like to work at Camera Obscura.

Please send your CV and covering letter to:
Claire Riddoch, Marketing Manager claire@camera-obscura.co.uk

Closing date Sunday 11 August 2024

Any further questions we would be happy to discuss. Please get in touch at info@camera-obscura.co.uk or call 0131 226 3709.

An exciting opportunity for an experienced UK National Account Manager (Off Trade) within whisky and spirits

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

————————————————–

Our Opportunity

We are looking for a talented and experienced UK National Account Manager to join our dynamic and growing team, to play an important role here at Ian Macleod Distillers (IMD), working closely with off-trade and route to market (RTM) customers. Experience in the whisky and spirits sector and in a similar UK national account management capacity are essential prerequisites for our opportunity.

With comprehensive knowledge of premium Spirits and a flair for influencing and negotiation, you will have a passion for, and experience in, winning and delivering new business within Grocery, Convenience and / or Wholesale. Tenacious, with a strong commercial and sales acumen, you will have the ability to influence and effectively network across a wide range of stakeholders and build our branded portfolio within this diverse channel. Fostering and growing value add and authentic relationships within the business and externally with a wide array of customers will all be pivotal to the success of this role.

Targeted with growing SKU reach and margin performance in key retailers and wholesalers for our IMD portfolio, you will proactively and positively drive and implement the overall account strategies and surpass expectations on delivery against key metrics and success factors.

You will work very closely with the wider commercial team and customer marketing colleagues to help grow the positive reputation of IMD and our portfolio of exquisite brands. Establishing and growing new listings, as well as succeeding in closing gaps and opening up new business, you too will have a passion for building performance and overcoming barriers.

We offer a competitive salary, lots of benefits and a supportive and nurturing environment. The successful candidate will join a small but mighty family owned and managed business, where there is ongoing commitments to sustainability and social responsibility, and brimming with a portfolio of exquisite and innovative brands being sold and consumed both locally and globally,

————————————————–

Next steps…

To apply for this opportunity, head over to our careers website which can be accessed below. Please remember that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for – remember this is your opportunity to make yourself stand out from the crowd!

Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don’t miss out!

***no agency contact***

————————————————–

Proudly supporting the #OpenToWork movement.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.