Jobs

Contract type: Permanent

Hours:  Full Time on site

Responsible to: Managing Director

Hours per week: 40

 

Who are we?

Welcome to Conifox Adventure Park, where fun meets creativity!  Just 20 minutes from  Edinburgh City Centre., on the outskirts of Kirkliston, we’re a rapidly growing hub of excitement, attracting over 250,000 visitors each year. With our indoor activity centre, outdoor adventure park, and our vibrant seasonal events, we’re all about creating a space for playing together, building community and making unforgettable memories,  www.conifox.co.uk

The Role:

At Conifox, we live by our values of trust, respect, positivity, service, and fun. If you’re ready to dive into a dynamic role that combines creativity with strategy, we’d love to meet you!

You will be working alongside senior management to design and implement marketing strategies which will make a positive impact, support the brand, drive sales and increase visitor numbers.

• Grow and engage our followers on Instagram, Facebook, YouTube, TikTok and through our email databases.
• Own the scheduling, posting, and sharing of engaging content with eye-catching images, videos, reels, and stories that captivate our audience.
• Manage the social media content calendar, collaborating with internal teams.
• Managing digital paid advertising budgets to ensure profitability and growth.
• Apply strategic insights to drive projects forward, leveraging data-driven analysis from tools like GA4 and other reporting platforms.
• Create brand-focused emails and content, maintaining a consistent tone of voice across all channels.
• Manage our online profiles, respond to queries, interact with stakeholders, and encourage user-generated content.
• Understand our customer persona and craft social listening strategies to boost online engagement.
• Build relationships with brand-appropriate influencers and maintain a top-notch influencer database.
• Compile monthly performance reports, providing insights, analysis, and benchmarking.
• Stay on top of trends in social media, online channels, and digital design.
• Collaborate with external suppliers for print, photography and video.

 

What we need from you

You will bring our brand to life online, experimenting, analysing, and reporting on all things content and social media activities. You will shape our content calendar to engage our community.

Must-haves:

• Minimum of 5 years’ experience in a similar digital marketing role within the visitor attraction industry or similar.
• Relevant marketing qualification or experience.
• Able to demonstrate previous success in creating and executing multi-channel creative marketing and communication campaigns.
• Experience in providing digital paid campaign strategies and action plans.
• Experience in paid digital marketing and advertising on Meta and Google.
• Experience managing and developing an organisation’s brand profile.
• Impeccable written and verbal communicator.
• Excellent organisational skills with the ability to prioritise tasks under pressure.
• Proficient in creating short video content, reels, video and photo editing.
• Skilled in social media marketing, particularly on Facebook, Instagram and TikTok.
• A keen eye for aesthetics, able to capture and create high-quality photos and videos.
• Experience in email marketing with excellent copywriting skills and attention to detail.
• Knowledge of hospitality and events marketing, staying current with the latest trends and tools.
• A working knowledge of Meta Business Suite, Microsoft 360, CapCut (or similar video editing applications). Canva, Google platforms and Google analytics
• Ability to competently operate Microsoft Office Software including Word, Excel, Outlook.
• Occasional weekend availability during event seasons.

Nice-to-haves:

• Knowledge of Marketing and Communication compliance areas – data protection, privacy policies, GDPR.
• Experience using WordPress and SEO Tools.
• Customer-focused with a strong track record of using consumer insights to inform the development of brand proposition, as well as marketing and communication activities.

What’s on Offer

• Team Spirit: Join a fast-growing, energetic team that’s shaping the future of Conifox Adventure Park.
• Great Perks: Enjoy a competitive salary, a superb working environment and pension contributions.
• Free Fun: Get free tickets for events, the Activity Centre and Adventure Park.
• Tasty Discounts: Enjoy a 50% staff discount on food and beverages at Conifox Cafe.
• Special Rates: Benefit from discounted rates for birthday parties and venue hire.

 

Ready to join the adventure at Conifox Adventure Park? Send your CV to – marie@conifox.co.uk.

 

 

Application Deadline: Friday 24/01/2025