Director of Audience

Organisation: National Galleries of Scotland

Location: Edinburgh

Location: Edinburgh
Full time, Permanent
£70,000 – £85,000 per annum


At the National Galleries of Scotland, we strive to make art work for everyone. We are home to the nation’s extraordinary, world-renowned collection of Scottish and international art. We welcome visitors online and in person to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. We reach out into communities to explore art and discover what it can mean to us all. Our vision? To deliver Art for Scotland: Inspiration for the World.

We are one of Scotland’s leading cultural institutions, with a high profile and partnerships nationally and internationally. We are on a mission to broaden our impact, to discover and share the countless stories the nation’s collection has to offer and to explore our audience’s views and meet their needs. We aim to play our part in tackling the Climate Emergency and to be inclusive and open in all we do.

Your Role

As part of our Leadership Team, reporting to the Director-General, you will lead the strategic development of our relationship with all our audiences, physical and digital. You will be the driving force behind maintaining and strengthening our audience engagement on-site and on-line, ensuring that we share the nation’s collection as widely as possible. 

A key part of this role will be ensuring that NGS maximises opportunities for generating revenue from its commercial activities within the context of a mission-led and publicly funded cultural institution. This role will deliver a creative and ambitious commercially driven strategy across audience insight, marketing, and communications, digital, CRM and our Trading Company, to drive revenue, increase research and enhance our work.

You will work collaboratively with colleagues to ensure we have an integrated strategy for audience engagement that is understood and actioned by all of us across the organisation. Drawing on robust evidence, you will devise and deliver an approach that focuses on our key audiences and provides them with an unforgettable visitor experience. By doing all this, you will help us position our brand and grow our profile to make our vision a reality.

This is an exciting time to join and make a significant impact through your contribution and we hope this opportunity catches your attention! If so, we would be delighted to hear from you. For more information please visit

Application Deadline: Sunday 16/10/2022