Director of Fundraising & Marketing

Organisation: Dynamic Earth

Salary: £60,000-£65,000 depending on experience

Location: Holyrood Road, Edinburgh

Purpose of the role
The purpose of the role is twofold: drive growth in voluntary income and maximise the
number of people we provide science engagement to.

• Strategic leadership – You will form a key part of the senior
leadership team, working closely with the Board on strategy and
delivery for all charity matters.
• People management – You will model effective leadership across
the charity as well as directly manage the fundraising and
marketing teams. You will have a direct report team of seven
people, as well as managing a series of key agency partnerships.
• Fundraising strategy and delivery – You will be responsible for
developing and delivering an ambitious growth strategy for grants
and voluntary income. You will prioritise the right forms of income
growth within the fundraising mix, excel at donor identification and
development, and be able to inspire the whole organization to
align with being a mission-led charity.
• Marketing and communication strategy and delivery – Audience
development will be key to your role. You will ensure the whole
organization is clear on who it engages with today and which
audience segments it should engage with in the future. You will
be the ultimate brand owner for the organization, responsible for
all paid campaigns, digital and social channels, content marketing
and communications activity.
• Membership management and supporter care – You will be
responsible for managing engagement products that build repeat
visits and sustainable income, such as themed events and
membership. To achieve this you will lead on CRM and EPOS
strategies, supported by technical teams, to ensure we are a data-
driven, data secure organization that personalizes its offer and
builds lasting relationships with key audience groups.
• Budget management – You will be responsible for an income and
expenditure budget. This will mean you play a key corporate role in
the annual business plan and budget development process, as well
as managing income and expenditure performance that falls
within your functional responsibility.
• Other responsibilities – You will provide strong leadership support
for new opportunities and issues as they arise.

Essential skills
We are looking for a strong leader. You will have a proven track-record for generating income from fundraising, as well as building a strong brand through effective marketing:
1. Leadership experience – you will have been a director or senior
head of function, responsible for setting and enacting delivery plans
2. Fundraising experience – you will have experience at developing a
fundraising strategy, and understanding how different income
steams operate
3. Key voluntary income streams – you will have demonstrable
experience of securing funding support from trusts and
foundations, and be comfortable with ‘making the ask’ of wealthy
4. Marketing skills – You will have developed, or repositioned one or
more brands and know how to drive ‘brand fame’ across a wide
range of channels
5. Audience and supporter development – You will know how to
codify which audience groups we currently engage with, and
identify which audience gaps we should consider addressing in the
future. You will know how to build strong engagement journeys for
the people we reach, and those who support us.
6. Financial management – You will be comfortable with helping to
develop a wider multi-year corporate budget as well as managing
budgets relating to the areas that fall within your direct
7. Charity experience – You will have worked in the voluntary sector
for at least one leading charity. You will be very experienced with
how a mission-based organization operates and the wider sector
considerations a charity operates within.

Desirable skills
As well as the essential skills, it would be helpful if you can demonstrate that you also possess a number of the following desirable skills:
1. A professional or personal interest in science, earth science and
environmental issues
2. An empathy for what Dynamic Earth exists to deliver
3. Experience in working for an organization that runs one or more
visitor attractions as part of its overall proposition
4. Knowledge of the schools education marketplace, preferably in

Package and benefits
• Salary £60,000-£65,000 depending on experience
• 34 days annual leave (which includes 9 bank holidays)
• Complimentary entry to Dynamic Earth for family and friends
• Free staff car-parking
• 25% Discount in the Natural Selection Gift Shop
• Subsidised meals from the Food Chain Café
• Free entry to ASVA member Visitor attractions (subject to
• Limited Gym Membership at MacDonald Holyrood Hotel (subject to
• Staff Canteen (complimentary tea, coffee, bread)
• Staff Excellence Award – High street vouchers
• Matched company pension contribution of 7%
• Confidential advice-line through our Employee Assistance
• Life Assurance cover of 4 times annual salary
• Up to 3 years Critical Illness cove

Application Deadline: Friday 18/11/2022