Jobs

Full-time, Fixed Term (22 months)
Salary £34,944 – £38,218 per annum
Plus generous benefits package
Hybrid/flexible working

About the role

Can you help us with our aim to make art work for everyone? We’re looking for a results-focused marketing professional to help us generate income for us to re-invest in the gallery experience. This is an exciting opportunity to make a difference.

You will deliver creative and impactful campaigns which support our fundraising, legacy giving and Friends membership schemes, as well as work on other new income generating activities.

You must have demonstrable experience of delivering results-focused marketing, including CRM, email marketing, content creation and copywriting. Importantly you must have a proactive and ambitious mindset, with an appetite to deliver real impact.

This post is part of a pilot strategy to grow NGS income. This post is initially on a 22-month fixed term contract, with the possibility of extension depending on the income levels achieved during the pilot. This offers an excellent opportunity for a results-driven individual to demonstrate their impact and contribute to shaping the success of this initiative.

The difference you’ll make

You’ll be part of our skilled and supportive Marketing and Communications team, but will work very closely with colleagues in our Development and Friends teams. As the Growth Marketing Officer, you will deliver, measure and evolve a range of marketing campaigns which will increase income. Reporting to the Marketing Manager you will:

– Devise, implement and evaluate a marketing plan which delivers increased income from key areas identified below.
– Produce legacy giving marketing materials and campaigns.
– Produce fundraising appeal marketing materials and campaigns.
– Produce marketing materials and campaigns to grow our Friends membership scheme.
– Devise, create and deliver CRM and email marketing campaigns to increase subscriber numbers and engagement rates.
– Devise, create and deliver marketing activities to support new income generation activities.
– Report on results of all marketing activities including but not limited to sales figures, digital metrics, campaign results and ROI.
– Work with Gallery colleagues to achieve buy-in and successful delivery of campaigns.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– Educated to degree level, or equivalent in a relevant subject.
– Demonstrable experience of devising, delivering and evaluating results-focused marketing campaigns, ideally commercial, retail or fundraising.
– Demonstrable experience of using CRM systems and devising and delivering email campaigns.
– Demonstrable experience of creating marketing collateral.
– Experience in running and tracking digital marketing campaigns e.g. Social, YouTube, Adwords.
– Strong copywriting skills, including for websites/SEO.
– Strong digital and content creation skills e.g. Canva, Adobe, content management systems, etc.
– Strong data analysis skills, including reporting and evaluation.
– Excellent project management and organisation skills.
– Proactive and ambitious approach.

It would also be great if you have:

– Marketing qualification.
– Experience of managing agencies.
– Experience of events marketing.
– Fundraising experience.

Please apply directly via our careers portal. Applications via email will not be accepted. Closing date for completed applications is 12 noon on Monday, 23 December 2024.

Application Deadline: Monday 23/12/2024