Head of Sales and Marketing
Organisation: Eden Scott
Eden Scott is delighted to be working in partnership with Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’
They own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin and are a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally.
They are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of their portfolio. Crafting Spirits With Passion, is what they do best… not only are they producers of exquisite brands, but they are also distributors and suppliers in B2B and B2C channels. They are a brand led, successful family business with their spirits (people and brands), at their very core. Driven by passion, enthusiasm and solid business values, they are now expanding their B2C offering and continuing to invest in each of their brand homes (visitor centres) as their brands continue to evolve and grow.
Their visitor centres are currently in Glasgow (Glengoyne) and Edinburgh (Edinburgh Gin) and they have consistently been rated on Trip Advisor as part of Scotland’s top rated tourist attractions! Their teams already deliver some of the finest distillery tours and tastings in the country and provide truly engaging and world class visitor experiences.
They have a new distillery and visitor centre opening in Falkirk (Rosebank) and a brand new city centre Edinburgh Gin distillery and visitor centre coming soon!
An exciting opportunity has now arisen for a dynamic and experienced sales & marketing professional to join Ian Macleod Distillers in a newly created role, that of Head of Sales & Marketing for their Rosebank and Glengoyne visitor centres.
This role plays a pivotal part in the Brand Homes Team and drives and implements the sales strategy and delivers the business sales targets for these visitor centres. The position will be responsible for annual sales targets achieved through provision of world class, on-Brand experiences, events and retail at their distillery and in-house retail store, attracting the ideal consumer with which to instigate and nurture long term, profitable relationships with their whisky brands and their home
Key activities include:
Strategic oversight of Brand Homes Sales, Marketing and Events
Lead the Sales, Marketing and Events team with ambitious commercial plans across multiple sectors. Setting clear team and individual KPIs
Research, plan and implement an annual BH Sales, Marketing and Communications plan, which feeds into the wider Visitor centres sales and marketing plan
Responsible for the Sales and Marketing budget.
Responsible for sales plans, trade shows, MICE business & HNWI’s.
Liaise with Sales and Marketing Manager for their Edinburgh Gin visitor centre to ensure a coordinated approach to the trade
Manage relationships, pricing and contracts with travel trade (DMCs, Event Organisers, Travel agents, Tour Series Partners and Online Tour Operators)
Lead the process of responding to and managing venue enquires and pro-actively cultivating new sales leads.
Manage and inspire Marketing Executive for the two sites including one to one coaching.
Foster best practise culture across the team, ensuring positive attitude and personal accountability
Lead business development through researching and developing a pipeline of key targets and ensure that it is maintained.
Work closely and collaboratively with BH Operations, Marketing Executives, and the Glengoyne and Rosebank Brand teams to create on-Brand, profitable distillery experiences
Analyse customer to customer profitability, ensuring best use of distillery facilities and time slots
Oversee relationship with Visit Scotland advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)
Work closely and collaboratively with Group Operations Manager to ensure alignment on quality, guest fulfilment etc
Work with BH Director and Brand team on launch plans for the Rosebank Distillery
Liaise with BH Director and IMD CRM lead to develop CRM system that makes best possible use of BH data stream
Leverage CRM (B2B and B2C) on an ongoing basis, culturally embed and champion across Brand Homes
Continually update Industry & product knowledge
Key skills required:
We are seeking the very best sales & marketing expert in this field in the Edinburgh area with relevant client contacts and proven track record in tourism
Strong Knowledge of the tourism, MICE sectors and travel trade.
Excellent salary above industry average indicative of the calibre of candidate they seek with significant and generous company benefits.
Eden Scott is working exclusively with Ian Macleod Distillers Ltd so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please call Sally on 07776 662506.
Closing date for applications 12.00noon Friday 1st July.
Application Deadline: Friday 01/07/2022