Jobs

Dynamic Earth is Edinburgh’s world-class science centre and planetarium that tells the extraordinary story of planet Earth, from beginning to mend.

Located on the edge of Holyrood Park with spectacular views of Salisbury Crags Dynamic Earth is also one of Edinburgh’s largest unique venues for corporate & hospitality events.

Our staff are pivotal to what makes us a 5-star rated science centre and world-class events venue. We offer a truly unique and dynamic working environment; creating a passionate, caring and inclusive place to work, learn and play.

Dynamic Earth is driven by a positive belief that everyone has the potential to be the problem-solvers of the future. We encourage applications from all backgrounds, communities, and industries, and are committed to having a team that is made up of diverse skills, experiences, and abilities.

We actively seek to recruit enthusiastic, motivated, and highly customer focused staff that share our passion for our core charitable mission to empower people with understanding and empathy for the Earth. If you feel you have these personal attributes along with the right mix of skills and experience, you may be our next team member.

Role Purpose:

To support the Head of Marketing and Communications on the development and delivery of all Marketing content.

Role Description:

Role Summary – Working closely with the Marketing Team, you will play an active and hands-on role in managing and delivering all marketing and communications content for both internal and external use.

Key Results Areas:

Campaigns

• Support and deliver the annual marketing and communication plan to meet agreed targets
• Develop annual campaigns to increase visitor numbers and income for Dynamic Earth
• Assist with the development of market research and audience segmentation to enable data-led decision making
• Create and upkeep campaign briefs, objectives and project plans
• Report weekly and monthly on campaign performance, insight, and channel level activity.
• Working with our media buying agencies and our freelance network to book advertising space, assess and maximise ROI, and keep abreast of new opportunities.
• Support the Learning and Engagement team with marketing priorities for Schools and Community engagement
• Support the Head of Marketing and Communications to develop and maintain partnerships and collaborations with other businesses and individuals in alignment with our brand values and strategic priorities.
• Work closely with the Digital Media and Content Officer.

Brand

• Develop promotional content and assets, ensuring brand consistency
• Support the Head of Marketing and Communications with brand development
• Work with internal teams to plan our digital campaigns and delivery. Ensure that the digital content and messages (e.g. script, storyboarding) support our brand values.
• Analyse and interpret a range of customer data sources which will inform the content plan e.g. attracting new customers / conversion / making the sale / retention/ advocacy and align these with our brand
• Understand and champion the Dynamic Earth brand, ensure compliance and understanding internally and externally. Support the full marketing team to develop the brand story, our key messages and campaigns and how we position ourselves to visitors.
• Support in the creation of a suite of assets and templates for internal use for our teams.

Email Communication

• Draft and edit communications copy such as newsletter content. Plan and deliver a schedule of regular and campaign-specific email communications to Dynamic Earth’s audiences including monthly newsletters, event invitations, seasonal campaigns.
• Support the upkeep and development of a Dynamic Earth CRM database, ensuring GDPR compliance.
• Support development and delivery of a suite of communications strategies and platforms to engage a range of stakeholder audiences, from donors to community groups.

Supporting Fundraising

• Provide marketing and communications support to the fundraising function to enhance and improve income generation, and the funder and member journey.
• Collaborate with the Fundraising team to develop the membership journey, through email communication, social media campaigns and specific targeted marketing campaigns.
• Support the fundraising team to promote events and initiatives digitally

Experience and Skills

• Marketing degree or equivalent is desirable but not essential
• 2 years’ experience in a similar role
• Experience with managing marketing campaigns and brand management
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively re(prioritize) a varied workload
• Experience of creating and delivering high-quality content from inception to point of delivery

If you are interested in applying for this role, please email a copy of your CV and cover letter to peopleandculture@dynamicearth.org.uk by 5pm on 16th August 2024.

Application Deadline: Friday 16/08/2024