Jobs

Based at Camera Obscura & World of Illusions, Edinburgh the Marketing Assistant will work closely with the Marketing Manager and Management Team to facilitate and increase visitor numbers, improve awareness of the brand, increase income generation, and media profile for Camera Obscura.

The role will involve every possible aspect of marketing and communications, with a focus on social media management and online aspects. This includes developing the digital presence across all platforms, creating and gathering content, imaginative but effective promotions, CRM, data gathering and analysis, dealing with advertising sales executives and so on. It will also involve supporting on media events and photocalls, representing the company when required, attending meetings, seminars and conferences, networking with marketing colleagues at other attractions and supporting the day-to-day office operations. It is envisaged that the Marketing Assistant will make a significant positive difference to the levels of visitors and revenues.

The Marketing Assistant will be a member of the marketing team at Camera Obscura & World of Illusions. This team currently consists of the Marketing Manager with support from the Administrative Manager and Admin Assistants.

The ideal candidate will combine great communication and people-management skills with a keen eye for detail and a passion for online storytelling.

Main duties
• Manage, create and maintain the social media platforms including Facebook, Instagram, YouTube, TikTok etc. This includes scheduling, creating and collecting content such as photos and videos
• Plan, co-ordinate and create new content for the website and social media channels including commissioning and editing content from others, to ensure increased and broader use
• Ensure content complies with the brand, design and editorial strategy for the website and with digital asset management policy and guidelines
• Participate in cross-organisation project teams, to deliver brand items as needed, such as signage, video tutorials and other imagery
• Use analytics platforms as available through Google and Facebook to provide analysis of performance
• Write and send out monthly newsletter via MailChimp
• Update listings on relevant pages online, with a focus on tourism websites
• Website updating, regular blog writing, curating and updating image content
• SEO
• Supporting media activity by managing filming and photography requests and on-site management of filming and photographers
• Checking and responding to emails
• Reporting monthly on Digital Marketing Statistics
• Seek out other opportunities to market
• Evaluate content and respond to web statistics to ensure user accessibility and effectiveness
• Identify and respond to target audience needs by developing, undertaking and analysing appropriate research to ensure audience focused online content
• Seek opportunities for potential partnerships/collaborations with other businesses online and offline
• Be on top of current trends and changes within the digital scope to advise on best practise and new platforms

Skills and Qualifications Required
Skills:
• Reliable and creative individual who is able to use their initiative and also work as part of team
• Professional work ethic
• Self-motivated, proactive and willing to take on new challenges
• Knowledge and experience of using social media platforms. Including insights, engagement and advertising
• Knowledge and experience of the Google Suite (My Business, Analytics, Search Console) and Microsoft Office (Excel, Word, Outlook & Power Point)
• Knowledge and experience using Adobe Creative software
• Knowledge of creating photography and video content and the ability to edit and reformat these multimedia resources. The ability to capture content using a professional camera would be desirable
• Knowledge and experience of CMS, MailChimp (or similar)
• Knowledge and experience of developing digital marketing campaigns
• Knowledge and experience of copywriting, proofreading and editing
• Previous experience working in a customer focused environment
• Knowledge and experience of SEO

Qualifications and Experience:
• A marketing degree or similar qualification or experience is necessary
• Up-to-date knowledge of trends in web content and user behaviour
• Knowledge of the potential of digital communications to a visitor attraction or related cultural environment
• Strong written communication skills and an eye for detail
• Evidence of working in a customer focused environment offering world-class service
• A demonstrable track record of achievements in digital field
• Evidence of past relationship building activities
• Evidence of ability to foster strong team spirit with immediate team and wider partnership individuals

The Company
Camera Obscura & World of Illusions is Edinburgh’s oldest purpose-built visitor attraction, situated at the top of the Royal Mile. The attraction is a 5-star VisitScotland-rated visitor experience consisting of a historic Victorian Camera Obscura, 5 floors of interactive exhibits, rooftop terrace, reception area and Gift Shop. The attraction is a ‘must-visit’ for families and adults from all over the world and due to its popularity has the longest opening hours of any attraction in Edinburgh.

Camera Obscura is an award-winning attraction and has recently won the Trailblazer award from Living Wage Scotland as well as Best Visitor Attraction in the Thistle Awards.

Part of Visitor Centres Ltd, the company also manages Landmark Forest Adventure
Park in Carrbridge, Inveraray Jail and Landmark Press.

You can find out more about us at www.camera-obscura.co.uk

Benefits
– Rate of pay: £25,800
– Pension: 2% contribution for first 6 months of employment, rising to 10% thereafter
– Holidays: 29 days annual holiday pro rata
– Discretionary annual company bonus
– Camera Obscura & World of Illusions is a Living Wage employer and offers all staff contribution towards uniform, breakfast while on shift, refreshments throughout the day and seasonal team meals. Staff get a generous discount in the Gift Shop and free entry for friends and family to visit the attraction, as well as free entry to sister attractions Landmark Forest Adventure Park and Inveraray Jail. Access to ASVA passes for discounted entry to Scotland’s other top attractions.
– Flexible working options and a variety of shift patterns are available.
– Staff are given full training and offered personal development and training opportunities. Staff are also offered access to our employee assistance programme, providing access to information, advice, and answers to a range of workplace and personal issues.

How To Apply
We look forward to hearing from you. Please make sure to introduce yourself and share with us your relevant skills and experience, as well as why you would like to work at Camera Obscura.

Please send your CV and covering letter to:
Claire Riddoch, Marketing Manager claire@camera-obscura.co.uk

Closing date Sunday 11 August 2024

Any further questions we would be happy to discuss. Please get in touch at info@camera-obscura.co.uk or call 0131 226 3709.