Organisation: Waverley Excursions
Salary: £25k-£30k dependent on prior experience
Based in Glasgow, Waverley Excursions Ltd. is the proud operator of Waverley, the World’s last seagoing paddle steamer.
An exciting and unique opportunity has arisen for a suitably qualified and experienced Marketing Executive to lead all aspects of marketing and promoting Waverley in Scotland and across the UK.
The successful applicant will have marketing experience both digital and ‘offline’, preferably with a visitor attraction or consumer facing environment. Some understanding of the tourism / events / heritage sectors will be beneficial. It is essential that all applicants can demonstrate a proven track record of success.
The Marketing Executive will run a multi media advertising campaign, design all marketing literature and liaise with external tourism organisations to ensure that Waverley has a profile befitting of her unique status as the last heritage passenger ship of her type operating anywhere in the world.
It is essential that applicants have an ability to communicate clearly across multiple marketing channels including social media, traditional press, e-newsletters and in person. An ability to write copy and create desire, leading to sales is essential.
Ideally Candidates will Possess:
• Formal training in marketing to an appropriate level
• Broad marketing experience including the use of Social Media channels
• Design skills to produce marketing literature using Windows and Adobe software
• Knowledge and experience of WordPress
• Creativity and initiative
• Excellent Customer Service experience
The ideal candidate will be personable, open to learning and willing to build on well established marketing methods for promoting Waverley, with a willingness to develop a digital marketing strategy to ensure Waverley attracts sufficient passengers to ensure her continued success.
The Role of Marketing Executive within Waverley
As the Marketing Executive you will be responsible for all aspects of marketing Waverley. You will be supported in the role by the General Manager.
This is a full-time position based at our office in Glasgow (G3 8HA) with a requirement for occasional travel. Working hours are 9am-5pm with some flexibility as the position requires, annual holiday entitlement of 25 days and 10 set public holidays. There will be a requirement to occasionally sail on Waverley to ensure you fully understand the product and customer base.
There is a requirement for all office based staff to be flexible to meet the demands of the business, and handle enquires and ticket sales.
How to Apply
If you can offer the required qualifications and experience, enthusiasm and interest in Waverley please send a CV with covering letter giving your current position and salary to firstname.lastname@example.org
Closing date for applications is Friday February 25, 2022. The interview for this position will take place in Glasgow on Tuesday March 8, 2022.
Application Deadline: Friday 25/02/2022