Marketing Manager

Organisation: Eden Scott

Salary: £30,000

Location: Edinburgh

Eden Scott is delighted to be working exclusively with one of Edinburgh’s visitor attractions who offer history walks and ghost tours.

They choose their Storytellers for their enthusiasm and skill – and never ask them to read from a script. Each one brings their own energy to the story, whether they’re telling you about Adam Smith, the father of economics – or the city’s rioters, rebels, torturers and murderers. The stories are all true – with no artificial jump scares or tricks on their tours.

They’ll take you deeper into the past than a bus tour or guidebook ever could. In the words of their Storytellers, they bring the city’s stories alive in rich, engaging detail. And whether you choose one of their history or ghost tours, you’ll see a side to Scotland’s capital that most visitors miss.

This organisation has a unique approach to looking after their team and everyone in their team is respected, encouraged and celebrated for the individual they are. They promise to work hard with their employees to understand and support them to be the best they can be.

An exciting opportunity has now arisen to join their team as a creative, strategically minded Marketing Manager to help share their story.

They want to welcome someone with an eye for detail and opportunity, passion for excellence who loves our beautiful city and will thrive working with their great team.

This role will develop, implement and execute long term marketing strategy to achieve their core objectives for the business and its International activities, you will lead planning and delivery of day to day marketing activities and as a member of the Leadership Team, advise on market trends and opportunities for business development.

Key responsibilities of the role:

Marketing Plan;

Plan, manage and deliver annual marketing plan
Budget Handling;

Manage budget to ensure greatest ROI to achieve their strategic objectives
Digital Content Strategy;

Lead team with clear and dynamic social media strategy
Content Marketing;

Oversee the design, production and distribution of collateral
Email Marketing/Audience Engagement;

Identify existing and potential target markets through audience segmentation and develop appropriate communication strategies

Use reporting tools to report against their targets and inform future business decisions
Relationship Management;

Line manage and develop two Marketing Execs
Internal Communication;

Maintain effective internal communications to ensure their team are kept informed of marketing objectives

Key skills and experience required:

We are seeking a candidate with a love for story telling – communication, social media, trends, hashtags, innovations, and social best practices in a B2C environment
Detailed, passionate, and creatively ambitious
Friendly, energetic and helpful. Someone who thrives working in a team and developing others
Knowledge and experience of a wide range of marketing techniques
Creative thinking
Professional standards of written, image, and video-led communications
Demonstrable experience with the following or similar is essential;

Google Analytics
Adobe Photoshop/Adobe Premier Rush

This role offers a salary circa £30k plus significant company benefits including many health & wellbeing and lifestyle benefits.

This role can be full time or part time (minimum 28 hours) with flexible, hybrid hours offered.

Eden Scott is dealing exclusively with our client on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or call Sally on 07776 662506

Application Deadline: Sunday 30/04/2023