Marketing Manager - Continuum Attractions
Organisation: Eden Scott
Salary: Up to £40,000 DOE
Location: Edinburgh or Inverness
Eden Scott is delighted to be working with a leading Visitor Attraction.
An exciting opportunity has arisen to join the team in the role of Marketing Manager at Continuum Attractions
This role will drive creative marketing campaigns using customer and market insights and content creation. Leading on the brand and marketing for the attraction, ensuring campaigns coincide with our guests needs, helping generate enquiries driving growth and revenue.
As an ambassador for the attraction, this role will build strong relationships with local organisations and industry bodies, networking and reputation building will be key.
This is a standalone role based at an exciting and refurbished visitor attraction. Whilst you will have support from the Head office Marketing team you will be responsible for all aspects of marketing from event planning to strategy, so this role offers huge variety.
Key responsibilities of the role:
To undertake marketing activities and build productive relationships in order to deliver and exceed the key Business Objectives from the Attraction Business plan.
To outline and work towards key marketing objectives and KPI’s that align with the strategy.
To build and develop existing and new target markets as agreed with the Leadership Team.
Prepare an annual marketing strategy and action plan for the attraction that delivers on the objectives of the business plan using the full marketing mix.
Deliver an annual marketing plan within agreed budget.
To be commercially astute, devising and spotting opportunities for new events & packages, that will enhance the attraction’s product offer.
Create a premium/VIP events programme to generate income out of normal trading hours and off-peak.
Build and maintain excellent working relationships externally with key partner organisations, agencies and suppliers.
To manage the marketing budget for the attraction ensuring effective ROI.
Act as the brand guardian.
To work with other key marketing/tourism agencies and partners in the area to uphold the reputation of the attraction and help to drive visitation to the area, primarily to the attraction.
To provide the company with monthly updates on initiatives implemented, business generated and general market intelligence. Report on marketing effectiveness monthly using data and smart metrics.
Taking ownership of the attraction website, ensuring the digital ‘shop window’ to the attraction is up to date, providing the best possible UX to drive conversions with on-brand & SEO enhanced copy, to support search rankings.
Working with digital agencies to create effective paid digital media campaigns that target both international and domestic tourists, filtering them through to conversion.
To work closely with the PR agency to ensure the attraction’s profile is maximized through earned media both regionally, internationally and within the industry.
Acting as the ambassador for the attraction, able to promote the positive reputation both as a ‘must see’ visitor attraction, but also as a responsible business within the local community, from both a CSR and sustainability perspective.
To undertake market research exercises as required and to input market research data gathered from the guests exit research questionnaires.
To manage and maximise engagement across all ‘post visit’ channels to help drive word of mouth, reputation and referrals via social channels, blogs, Trip Advisor and Google my business etc.
Key skills and experience required:
You’ll be a creative and experienced marketeer, with a track record in leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth. You will be a people person who loves making connections and meeting new people.
Ideally, you’ll come from a tourism, hospitality or leisure background or similar B2C background.
The ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities is a must. In addition, you will have strong organisational and planning skills, able to work at a fast pace, managing multiple projects at the same time. Commercially minded, we are looking for someone who is great at spotting a new opportunity to drive revenue growth through new events and product packages.
This role offers a competitive of up to £40,000 DOE and significant company and lifestyle benefits including generous holiday allowance, free health cash plan, day off for your birthday, shopping and cinema discounts, pension scheme, attraction discounts and much more.
Eden Scott is dealing exclusively with their client on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV to firstname.lastname@example.org
Application Deadline: Thursday 15/12/2022