Organisation: National Galleries of Scotland
Salary: Salary £37,105 - £41,526 per annum
Full time and Permanent
Salary £37,105 – £41,526 per annum (Band 4)
Plus generous benefits package
Can you help us with our aim to make art work for everyone? From world class art to relaxing cafes, stylish shops and a varied events programme we have plenty to inspire people. We’re looking for someone to deliver integrated creative marketing and brand campaigns which engage our target audiences. This is an exciting opportunity to make a difference – both to the lives of our audiences and our footfall, ticket sales and brand awareness.
We’re looking for a creative strategic individual who is adept at using data and audience insight to generate impactful marketing and brand campaigns. You’ll also need to be flexible and be able to work across various channels from advertising and digital content to email marketing and gallery signage.
The remit covers the whole range of NGS activities including our permanent collection, exhibitions, learning and engagement programmes and Trading department.
This is undertaken in partnership with external agencies and by collaborating with colleagues across the organisation. The team has close links with audiences, the collections, exhibitions, communications, digital and publications.
In order to manage and market the Galleries in an effective and creative way, the Marketing Manager must
• gain a full understanding of the Galleries audiences
• gain a full understanding of the Galleries policies
• gain a sound knowledge of the collection, exhibition schedules and other projects and activities which may be of interest to Gallery visitors.
Duties of The Post
• Work collaboratively with colleagues to deliver the objectives of the NGs Marketing and Communications Department.
• Devise and lead strategic and creative integrated marketing and brand campaigns which reach our target audiences and drive footfall, ticket sales and brand awareness. These will promote all aspects of National Galleries of Scotland activities, including our permanent collection, exhibitions, learning and engagement programmes and Trading department activities.
• Devise and lead our email marketing strategy to deepen our engagement with existing audiences and engage new audiences
• Oversee marketing content for our website (www.nationalgalleries.org) to drive footfall, ticket sales and brand awareness with existing and new audiences.
• Oversee on-site collateral at our Galleries to ensure that it is up to date, supporting the visitor experience and driving footfall and ticket sales. This includes wayfinding and marketing signage.
• To be brand guardian for the organisation and achieve style and coherence in all areas of interface between the Galleries and the public.
• Line manage two Marketing Officers and two Marketing and Communications Officers (one of whom is shared with the Communications Team).
• Management of third party agencies, including the media buyer and creative agencies, ensuring best return on investment and creative, innovative campaigns. Ensuring effective procurement and tender process for these contracts.
• To report on results of all marketing activities including, but not limited to, digital metrics, campaign results and ROI.
• Working with Gallery colleagues (behind the scenes and front of house) to achieve buy-in, and to co-operate with the delivery of marketing plans.
• To lead the team, creating a motivated and enthusiastic department with an excellent understanding of NGS and the department’s contribution to strategic goals of NGS.
• Manage the resources of the team, including financial planning and budgeting.
• Provide marketing assistance to the partner other galleries (Duff and Paxton); other NGS departments (development, publications, retail, picture library, print room, catering) whenever possible and any other duties as are from time to time assigned by the Head of Marketing and Communications to the post – including but not limited to developing and managing projects in support of core activity/gallery exhibitions.
KNOWLEDGE, SKILLS AND EXPERIENCE
The following range of knowledge skills and experience are required. Please ensure these are reflected in your application. Short listing for interview will be based on meeting these requirements.
• Educated to a degree level or equivalent qualification and practical experience
• Creative and proactive individual with a proven track record of devising and delivering impactful integrated marketing plans and campaigns
• Brand management experience
• Experience of data and market analysis to inform marketing decisions
• Excellent knowledge of marketing channels, including digital
• Experience of devising and delivering email marketing strategies
• Experience of procuring and working collaboratively with third-party agencies
• A commercial, persuasive approach to marketing, working with a range of stakeholders and colleagues at all levels
• Experienced line manager with a commitment to coaching and development staff
• Excellent organisational skills with proven track record of pro-actively delivering projects on time
• Meticulous attention to detail in a fast -paced environment
• Demonstrable commitment to personal development
• Budget management experience
• Visual Art appreciation
• Procurement experience
• Knowledge of copyright
• Copy writing expertise
• Relevant design/editing software such as Canva, photoshop etc
• CMS editing experience
Applicants are asked to provide a written statement saying how their skills match the person specification and demonstrate the value and relevance of their experience to the post.
Selection Procedures: The applicants who meet the criteria based on the job description and the person specification and who demonstrate this in their written statement will be selected for interview.
National Galleries of Scotland (NGS) is home to one the world’s finest collections off art, which ranges from the Middle Ages to the present day. Our spectacular buildings house the world’s greatest collection of Scottish art, and a world-renowned collection of Scottish and international photography, welcoming many visitors to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. The National Galleries of Scotland aims to preserve, display and augment the collections for the enjoyment and education of the widest possible public and to maintain NGS as a centre of excellence.
This is an exciting period of renewal for NGS, as we move forward with our engaging strategic vision that puts our audience at the heart of what we do. We’re making it our mission to broaden our impact, matching our rich collections, expertise and creativity to the needs and wants of our visitors. We’re finding new ways to connect with more people, and creating an innovative, inclusive organisation that can meet the challenges of our ever-evolving world.
‘Art for Scotland: Inspiration for the world’ is Our Vision. Inclusive, original and ambitious – we will make the national collection accessible to all and inspire curiosity across the world.
At NGS we are committed to looking at how we operate as well as how we engage with our visitors and communities. We want to play our part in tackling the Climate Emergency. We will ensure Equality, Diversity and Inclusion (EDI) is embedded across our organisation, ensuring everyone feels a sense of belonging and can be themselves.
The closing date for completed applications is Sunday 2 October 2022
Please note that the successful candidate will be subject to Basic Disclosure Scotland security clearance.
National Galleries of Scotland is a charity registered in Scotland (No. SC003728)
Application Deadline: Sunday 02/10/2022