Organisation: National Galleries of Scotland
Salary: £31,307 - £34,277
Can you help us make art work for everyone? Visitors to our galleries can access art for free, every day of the week. We need your help to spread the word. Join us in a year when we open brand new gallery spaces and launch a stellar set of exhibitions from artists including Grayson Perry. There is so much to promote in addition to the art experience, as our galleries boast excellent cafes and shops and a diverse events programme too. You could make a real difference – both to the lives of our audiences and our footfall, ticket sales and brand awareness.
Do you have experience of working in a fast-paced marketing environment? We are looking for a creative individual who can support across a range of brand, destination, and digital marketing activities. You’ll work to deliver campaigns advertising our venues, exhibitions, and events for both our free and income generating programmes. You need to be savvy with current marketing techniques and use real evidence to strengthen your approach to reach our audiences.
Your work will be undertaken in partnership with external agencies and in collaboration with colleagues across the organisation. Our marketing team has close links with curatorial, communications and trading departments.
THE DIFFERENCE YOU’LL MAKE
In all that you do, you’ll support the marketing team by working across various channels from advertising and digital content to email marketing and gallery signage. You’ll need to be flexible, have experience of multi-channel marketing and possess strong organisational skills. Most importantly, you’ll be passionate about marketing an inclusive, ambitious, and authentic brand to our focused audiences.
Reporting to the Marketing Manager your responsibilities will also include:
Liaising with external agencies to support the delivery of brand, destination, and exhibition marketing campaigns.
Working with external suppliers and internal colleagues on the production and delivery of key collateral required as part of the rebrand and for marketing campaigns.
Developing and creating content including writing engaging copy and commissioning video, photography, and design.
Analysing audience insights and visitor data to ensure ongoing effectiveness of marketing activities.
Ensuring that visitor wayfinding and signage is up to date through regular monitoring and production.
Identifying opportunities to raise awareness of our brand through marketing, social media, and third-party partnership.
Supporting the delivery of internal and external launch activities and events.
Updating the intranet with new brand resources and assets.
Contributing to and updating the marketing plan to ensure that quality, deadlines, budget, and policies are adhered to.
Producing internal reports on marketing activity.
Raising purchase orders and processing invoices.
Arranging and contributing to internal and external stakeholder consultation activities and meetings.
WHO WE ARE LOOKING FOR
In answering our quick questions tell us more about you, how you meet the requirements, and what you will bring to the role. This will be your opportunity to stand out as well as tell us what you are looking for from us. To succeed in this role, you’ll need the following range of knowledge, skills, and experience:
Demonstrable experience of working in a fast-paced marketing environment.
Experience of supporting the delivery of a multi-channel marketing project or campaign.
Experience of producing effective marketing content.
Working knowledge of customer relationship systems and email marketing techniques.
Skills at updating content management systems.
Excellent communication and interpersonal skills.
Excellent organisational and teamworking skills.
Application Deadline: Monday 13/02/2023