Marketing & Sales Manager

Organisation: Visitor Centres Ltd

Salary: £30-35k (plus annual bonus scheme)

Location: Landmark Forest Adventure Park, Carrbridge

Marketing & Sales Manager Vacancy

Landmark Forest Adventure Park (part of Visitor Centres Limited)

Landmark Forest Adventure Park, Carrbridge, Highland, Scotland, PH23 3AJ

The package:
Salary between £30-35k, Discretional annual bonus, 10% company pension, Free family passes, Free admission to 100’s of Scottish visitor attractions, Free soup, cake and drinks everyday, Great staff discounts onsite (catering and retail)

Closing Date:
Friday, 3rd February 2023

The Role:
This is a rare opportunity to join the management team at Landmark Forest Adventure Park, one of Scotland’s top visitor attractions. The Marketing & Sales Manager will play a key role in the future development of the attraction.

The successful candidate will be responsible for delivering an effective year-round marketing plan which will aim to increase visitor numbers. This plan will cover all areas of marketing; TV/Radio advertising, social media activity, email marketing, public relations, leaflet distribution, print advertising and joint marketing initiatives.

The new Marketing & Sales Manager will work alongside the General Manager to develop a new sales strategy to increase B2B bookings. This new strategy will identify creative new ways the park can encourage educational and corporate groups to return to the park following the Covid-19 pandemic.

Key Responsibilities:

Prepare an annual marketing strategy and action plan to meet KPIs
Manage the marketing and events budgets – ensuring effective ROI
Take ownership of the website, continually optimising the UX and ensuring information remains up to date
Manage existing social media channels whilst identifying new opportunities
Develop exciting new creatives for TV, radio and printed media campaigns
Carry out email marketing activities – growing database and sending out regular email campaigns
Ensure that customer feedback is collected and shared with wider management team
Attend regular meetings with management team to discuss park-wide issues
Develop a new sales strategy to increase group visits (educational groups, corporate tickets and events)
Build and maintain excellent working relationships with key external organisations, agencies and suppliers
Provide the General Manager with monthly updates on KPIs and new initiatives implemented
Create effective paid digital media campaigns (potentially using a third party if required)
Be responsible for all public relations; press releases, press enquiries and influencer requests
Work with the existing team to deliver a year-round calendar of events

Skills, Experience & Personal Attributes:

The successful applicant will either have a marketing degree OR have at least 3 years marketing experience
Ideally have a tourism, hospitality or leisure background (this is not essential)
The ability to analyse reports, manage budgets and measure the cost/benefits of your activities
Strong organisational and planning skills (often working on multiple projects)
Ability to prioritise workload and work in a fast-paced environment
Highly adaptive to changing circumstances, with the ability to quickly adapt to changing needs
An enthusiastic person who is open to exploring new ideas and commercial opportunities
Be collaborative and a committed team player with a ‘can do’ approach.

Apply by Friday, 3rd February

Application Deadline: Friday 03/02/2023