Situated in Arctic Norway is Aurora Spirit Distillery, the Worlds Northernmost Distillery. Founded in 2016 the distillery produces award winning spirits and has recently launched a range of exclusive whiskies. Not only a distillery but an attraction too. The distillery has 11 cabins, conference facilities, and can organise snowmobile safaris, dog sledding, snowshoeing, northern lights photography adventures and much more. Already they have won The International Drinks Tourism Challenge 2019 Best Visitor Centre and The Drinks Business Award for Best Customer Experience. Being in such a remote location the distillery is aiming to be self sufficient but also very environmentally conscious.
Many ASVA members will know Colin Houston, one of the co-founders of the distillery, who worked for VisitScotland, for 25 years, as Quality and Development Manager. He has recently been involved in new quality schemes for the Norwegian government and Tourism NI, concentrating on ‘experience quality’ which includes greater emphasis on guiding, communication of risk, storytelling, nature, environment and emotional tourism.