ForwardKeys’ mission is to support the strategic decision-making of travel-dependent companies based on detailed but easy-to-digest insights on the profile, behaviour and impact of past, present and future travellers. These insights are delivered via an ever-evolving portfolio of solutions and services, each targeting different industry segments and geared towards varying levels of data literacy.

Feeding this portfolio is a range of datasets drawing on a variety of sources – such as booked flight tickets, air capacity information and flight searches – and enriched with ForwardKeys’ data science and industry knowledge. ForwardKeys also combines datasets to produce unique ‘data smarts’, which directly address new and emerging industry challenges.

ForwardKeys’ client base includes marketing bodies for destinations and attractions; hotels, resorts and casinos; travel retail companies, brands and duty-free operators and media agencies.