Founded in 1985, STR’s presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Based in Edinburgh, Scotland, the Tourism Consumer Insights team serves clients in Scotland, the UK, Europe and beyond.

We are skilled and experienced project managers, questionnaire scripters, data analysts and report writers. Our market research provides actionable insights informed from diligent and creative analysis techniques and tools to inform your decision and strategy making.

STR’s Tourism Consumer Insights team (formerly LJ Research) has been providing actionable market research insights since 1998. During this time, we’ve worked on many complex and innovative projects and have generated key insights and intelligence for tourism organisations with a particular focus on the attractions sector.

We are a full service market research team providing the whole spectrum of quant & qual research, statistical analysis, segmentation, sample design, and – crucially – always focusing on delivering actionable insights.

Contact Name: Sean Morgan
Member Category: Consultancy Specialists