Moira McCall, Audience and Engagement Lead at Glasgow Life
Moira McCall is Glasgow Life’s Audience and Engagement Lead and works to embed an audience-first approach across the organisation. Moira led the marketing approach to the relaunch of The Burrell Collection which has delivered 1.3 million visits to date and established the team’s approach.
With over 20 years’ experience in the Culture and Sport sector, Moira has extensive experience in developing integrated marketing communications designed to engage with Glasgow Life’s wide range of audiences.