Welcome to Your Hub for ASVA’s New Quality Scheme
Intending to launch in Spring 2025, ASVA’s new Quality Scheme is being shaped and will continue to be shaped by your feedback. It is designed to support Scotland’s attractions in delivering world class visitor experiences. Following the retiral of the VisitScotland Quality Assurance scheme, this initiative is a collaborative effort to ensure the long-term success and excellence of our sector.
Stay Updated on ASVA's Quality Scheme – For Non-Members Only
If you're not an ASVA Member but want to stay informed about our Quality Scheme, sign up for our mailing list and you'll receive key updates, insights & invitations to relevant events.
Why a New Quality Scheme?
The decision to create a new scheme reflects the sector’s desire for a programme that truly meets the needs of Scottish attractions. Designed by the sector, for the sector, this scheme will:
- Be open to all attractions, activities, and experience providers – from cultural sites to retail, tours, gardens, and wildlife experiences.
- Provide world-class standards, delivering excellence across the industry.
- Include accessible training, data-driven insights, and marketing support tailored to empower members.
- Operate on a break-even basis, ensuring exceptional value for money.
Core Principles of the Scheme
- World-Class Standards: Incorporating international best practices to create a scheme that sets the benchmark for excellence.
- Industry-Led and Agile: Guided by ASVA with input from members and stakeholders to ensure it reflects the sector’s needs.
- Enhanced Star Grading and Marketing Support: Continuing the star grading system while introducing new branding and tools to strengthen marketing efforts.
- Improved Training Opportunities: Expanding access to training to support members in achieving and maintaining high standards.
- Data Dashboard and Benchmarking: Providing members with valuable insights to inform decisions and improve quality.
Webinars on the New Scheme
We’ve hosted a series of Industry Webinars to provide updates and explore the development of the new Quality Scheme. These webinars feature discussions, member insights, and key information about the scheme’s progress.
Wednesday 29th January
Wednesday 18th December
Wednesday 27th November
Tuesday 4th March
Join the Conversation
ASVA is committed to transparency and collaboration throughout this process. While not every suggestion can be included, every piece of feedback is carefully considered to ensure decisions are made in the best interests of Scotland’s attractions.
We invite all members and stakeholders to continue contributing to the scheme’s development and help us shape a programme that supports the aspirations of our sector.