Quality Scheme

The scheme is owned and overseen by Scottish attractions, activities and experience providers. It has been developed specifically for their needs, and is delivered at the very best price on a not for profit basis. There is also specific training and tailored services to support the scheme, and support your attraction to be World Class.

All providers of attractions, activities and experiences to visitors are welcome to join the scheme, from tourist shops to garden centres, tour operators to activities centres.

You will be assessed against world class standards, receive specific advice, access training to improve, receive a star grading for marketing and benchmark against all others. We will support you to develop towards becoming World Class.

Simply click link on this page and complete the form.

Yes – the only Quality Scheme to offer Star ratings.

One price covers everything including your sign with the star grading, and membership starts from as little as £250 and goes up to a maximum of £460 depending on how often you want a visit, and the footfall of your attraction. There are no joining fees.

Simple, ASVA is fully funded by its members, and likewise the scheme will be funded by the members. ASVA’s only interest is in seeing the sector succeed, our vision is for World Class Scottish Attractions, so we want to make it as affordable as possible, to welcome as many members, and support as many as possible on their journey to becoming World Class.

There is a Decision Committee made up of industry to provide independence on key decision and appeals. There is a standards advisory committee made up of industry associations whose members form part of the scheme, they advise on standards and complementing the wider offering to the sector. Lastly, the ASVA Board retains overall authority for all aspects of the scheme, as with the wider organisation.

You will be expected to sign T’s&C’s whereby the Advisor is reimbursed the costs associated with the visit at the end of their visit – Entry to attraction/activity, F&B purchase/s and retail purchase.

You decide, membership of the scheme can either be for an annual visit, or a visit every other year. You can also purchase additional visits as desired.

Membership includes digital branding, a license to use the scheme, access to evolving standards, access to advice from Advisors, access to book specific training, as well as ensuring you continue to be assessed.

Yes, there is the ability to purchase additional visits as you require.

Assessments are completed on a mystery basis. By doing this, the Advisor experiences the real visitor experience and can provide you with the very best feedback. At the end of in-person visit, an Advisor will let you know they have been and offer verbal feedback and discussion time.

Accreditation/Stars are valid while you remain a member of the Quality Scheme. Should you choose not to renew your membership of the Quality Scheme you will be required to remove any ASVA branded Star/Accreditation.

New owners would need to re-apply to be part of the quality scheme – Stars are not transferrable.

These safety signs are not part of the scheme. To apply for brown signs for your site, please find our more information here Brown tourist signs

A Perspex plaque will be issued free of charge after your initial quality visit. Should you wish more than one or need to replace the plaque at any time then you may order additional plaques via our website.

After completing your membership payment, you will receive a membership pack that includes a Quality Scheme Member digital sign. There is also the option to pay for a physical sign if you wish. After the Advisor visits and grades you, then you will receive a star grading sign to be displayed, if you have been a member of a similar scheme in the past, existing fixings should be able to be used.

Yes, as long as the basic guidance provided with the branding is followed such as ensuring it remains the same proportions, colours and alike.

You can contact your Advisor. In the instance you still disagree with the assessment, there is an independent review panel

Other purchasable options are:

• Advisory visits – particularly useful if you are setting up an attraction or undergoing a refit/adding elements to the attraction. Quality time with an Advisor to talk through and advise on all aspects.
• Digital audits of your online presence.

ASVA members who join the scheme benefit from a lower cost to join the scheme, the ability to make targeted trips using ASVA cards to learn from the industry and further discounted rates for training.