Marketing & PR

Full-time and Fixed Term (22 months)
Salary £42,938 – £48,054 per annum
Plus generous benefits package
Hybrid / flexible working

About the role

We have a rare opportunity for a Senior Content & Interpretation Editor to join our team.

This is an exciting new role within the organisation where you will support the strategic delivery of our priorities. We are looking for a passionate editor to develop our online and in-gallery interpretation and support the implementation of our interpretation framework.

You must already have substantial experience in developing both text-based and digital interpretation. You will have excellent written and verbal communications skills with a sharp eye for detail and linguistic nuance. You will be an integral part of our cross department editorial panel, working across different departments as well as working autonomously.

While this role’s focus is editing text-based content for high profile exhibitions and displays, it will also provide support for video and audio scripts. You will coordinate the editorial pool, steer the implementation of our new interpretation framework, accessibility guidelines and support the delivery of training across the organisation. You’ll be confident managing relationships with a range of key stakeholders including internal colleagues and partner organisations.

About our content and interpretation

Our interpretation framework outlines our approaches to and the underlaying principles of our interpretation. The framework emphasises our tone of voice and our priority audiences to support those creating interpretation. Our editorial panel develops training, accessibility guidelines and coordinates a range of editorial outputs across the organisation. We also have an editorial pool – made up of colleagues from across the organisation – who provide editing support across our content and interpretation.

The National Galleries of Scotland produce a range of interpretation including in-gallery texts, online captions, audio tours, videos and podcasts among other outputs including BSL videos and audio described content. Our interpretation framework is structured around visitor journeys, emphasising the audiences that we intend to grow and retain.

The difference you’ll make

This role requires creative and critical thinking combined with advanced editing skills and an understanding of how to manage people and projects. Working with key internal stakeholders the postholder will deliver interpretation and content that meets our vision to make art work for everyone.

Your main responsibilities will be to:

– Develop engaging interpretive text (including audio and video scripts) for our exhibitions and other content types with curators and project managers.

– Work closely with the interpretation editorial panel to implement our new interpretation framework and meet our accessibility requirements and strategic vision.

– Chair the interpretation editorial panel and manage our editorial schedule and regular training.

– Edit a range of content types for a variety of projects, including major capital projects and exhibitions and displays.

– Manage the interpretation editorial pool, ensuring a high quality of work through direction, training, and communication.

– Advise on best practice interpretive text writing, championing the interpretation framework, accessibility guidelines and house style guidelines and ensuring all text complies with our principles, performing training where required.

– Update interpretation guidelines as required to ensure that they continually reflect developments in best practice in the profession and the interpretation framework and disseminate accordingly. As part of this, contribute to the development of our approach to terminology within interpretive text.

– Liaise with relevant colleagues in departments across NGS, including Collection & Research, Visitor Experience, Digital, Collection Care and Marketing & Communications to ensure the effective implementation of our interpretation principles and strategy across sites.

– Promote equality and diversity in all aspects of your work by developing and maintaining positive working relationships, ensuring that colleagues are treated fairly and with respect/dignity and actively contributing to developments that support our strategy for widening equality, diversity and inclusion.

– Keep up to date with developments around interpretation through research, attending conferences and training, sharing outputs with colleagues to maintain and further our reputation as a national and international leader in interpretation.

– Manage budgets and procure, appoint suppliers for our interpretation editorial work.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– A degree in English, journalism, or a related field preferably with a post graduate qualification in museum studies or a related field
– Extensive experience in developing both text-based and digital interpretation within a museum/gallery context.
– Significant interpersonal and consultative skills, including the ability to communicate, present, negotiate, influence, and build credibility with colleagues and external parties.
– Exceptional editing, editorial, creative writing and critical thinking skills.
– Experience in managing projects and coordinating teams.
– A passion for art, storytelling, creativity and accessibility.
– Experience of reaching and engaging with audiences through storytelling and content.
– Strong interpersonal skills with a collaborative attitude and understanding of the issues involved in working in partnership.
– Experience in editing a range of interpretation and content types in a gallery and heritage context.
– Experience working within a range of corporate information management systems e.g. M365, DAMS, content management, web systems.
– Good organisational and time management skills.
– Ability to plan and work on own initiative.
– An interest in and commitment to the work of NGS.

It would also be great if you have:

– Knowledge of Scots and Gaelic Languages.
– Knowledge of our collection and programme.
– Experience in developing and delivering training for staff.
– Knowledge of best practices in design thinking, information architecture and user experience.
– Familiar with commitments relating to equality, diversity and inclusion.
– Knowledge of search engine optimization and accessibility.

Please apply directly via our careers portal. Applications via email will not be accepted.

Closing date is 12 noon on Tuesday, 07 January 2025.

The Role – Marketing Executive (Maternity Cover)
An exciting opportunity has arisen to join the R&A World Golf Museum as Marketing Executive. The successful candidate will input into the development of marketing strategies to increase visitor numbers and maximise revenue within the R&A World Golf Museum (WGM), R&A Shop and The Niblick, in line with organisational objectives and meeting agreed departmental key performance indicators (KPls). The individual will coordinate marketing and promotional activities, engaging and liaising with external resource when required, to meet customer needs, working closely with all areas of the business to ensure a high-quality visitor experience.

This is a full-time, fixed-term opportunity for a period of 12 months to cover maternity leave. This position is 35 hours per week, predominately Monday – Friday.

Please note, we may close applications early should we receive sufficient applications. Interviews will take place in St Andrews in mid-January.

The role

To produce content for the website, social media, newsletters, blogs, internal communications and media releases and act as the point of contact for media enquiries to promote Edinburgh Zoo and Highland Wildlife Park and the Royal Zoological Society of Scotland (RZSS) as world class visitor attractions and RZSS as an international leader in conservation and science, growing brand awareness, income and support, safeguarding our brand reputation.

Some of the things you’ll do:

Support and develop the full range of internal and external communications activities for Edinburgh Zoo, Highland Wildlife Park and RZSS conservation, education, membership and fundraising projects
Manage the complaints process for Edinburgh Zoo and Highland Wildlife Park
Provide day-to-day communications support for RZSS teams, including conservation, education, membership and
fundraising
Day to day management of the RZSS, Edinburgh Zoo and Highland Wildlife Park social media channels and websites
Leading the development and creation of content and assets for distribution to the media and across RZSS channels, including social media, the website, newsletters, blogs and intranet
Reach agreed engagement targets, including media, social media, newsletters and internal communications
Support RZSS in achieving visitor and income targets
Support the Head of Communications and Public Affairs with the development of RZSS’ political profile and public affairs work
Provide a 24 hour on-call service (outside of normal office hours) on a rota basis , including working weekends, and ad hoc cover as required. Required to make decisions as only point of contact while on call and weekend working.
Work is required outside of normal office hours, e.g. to cover press visits, events and animal arrivals
What we’re looking for:

Education to degree level in relevant subject or equivalent experience
A good understanding of the Scottish and UK media industries
Working knowledge of the Scottish and UK political landscapes and how it relates to RZSS
Excellent standard of written and spoken English
Assertive communicator, confident in dealing with a wide range of stakeholders
Creative copywriting and proofreading, with the ability to tailor often complex messages to a wide range of audiences, including the media, with an understanding of search engine optimisation
Good understanding of social media platforms and the ability to tailor content and utilise trends for each
Long and short-form video and photography creation
What you’ll get in return:

Starting salary between £27,487 – £28,174 (offer based on experience) with future salary progression up to £30,637 per annum
37.5hr working week
34 days annual leave (pro rata)
Discount in both retail/catering
Access to a healthcare plan
Employer contributory pension scheme
You will receive a staff membership which will give you (and family/friends) free (and discounted) entry to both the Highland Wildlife Park and Edinburgh Zoo as well as a number of other Zoo’s across the UK.
For further information on what the role involves and essential/desirable criteria – please see the ‘related documents’ section under the site location map.

Expected interview date – Friday 10 January 2025

Location: Deep Sea World – North Queensferry

Hours of Work: Full time, 40 hours. 5/7 days

Salary: £28,000-£30,000

We have an exciting opportunity for someone to join our team in the role of Marketing Manager based at Deep Sea World, and covering our other site at Tynemouth Aquarium.

You will be working alongside senior management to design and implement marketing strategies which will make a positive impact, support the brand, drive sales and increase visitor numbers for both aquariums.

A passion for animals and marine life will be a valuable asset in this role.

Deep Sea World is a beloved Scottish attraction, featuring the UK’s longest underwater viewing tunnel and having over 40 captivating displays. The 4.5-million-litre Underwater Safari, with its immersive walkthrough tunnel, is home to a wide array of fascinating marine life, including seahorses, stingrays, and majestic sand tiger sharks.

Tynemouth Aquarium showcases an impressive variety of animals from aquatic habitats around the world. We celebrate local wildlife and also display unique and extraordinary species, from the giants of the Amazon to the vibrant creatures of tropical seas. Tynemouth Aquarium also houses a Seal Hospital, dedicated to the conservation and protection of the local seal population along the North East coast.

Key Responsibilities include

Develop and deliver a detailed integrated marketing activity and events plan.
Monitor visitor numbers by channel daily to present at the daily team meeting and identify and take immediate action to achieve visitor number targets
Communicate, respond and actively interact on a timely and swift basis on behalf of the sites across all platforms.
Work closely and consistently with the digital marketing agency regarding campaigns checking and interacting daily regarding performance.
Implement a varied, multichannel organic social media strategy.
Cultivate and collaborate with strategic partners to grow our visitor numbers with a strong emphasis on face-to-face consistent contact.
Responsible for conveying a consistent brand image acting as a guardian for the brand.
Plan and manage a consistent schedule of email marketing activity, creating engaging, relevant content.
Optimise and improve the sites websites ensuring content is up to date with a consistent tone of voice.
Attend sites events to obtain marketing content to promote events across all platforms
Full job description is available for those short listed for interview.

There is a requirement to travel to Tynemouth Aquarium as needed, anticipated as one day per month.

Person Specification

Please note the following essential criteria to be able to effectively undertake the duties required:

Educated to degree level, ideally in marketing or equivalent qualification or work experience in a relevant area
Excellent organisational and time-management skills, with a self-motivating approach in order to efficiently manage your own diary
Strong written and verbal communication skills and a high standard of English
Excellent attention to detail
A good understanding of social media in a business capacity
Confident to interact on a face-to face basis as as email and by telephone
Ability to competently operate Microsoft Office Software including Word, Excel, Outlook.
Confident in using your initiative, able to think flexibly with a positive “can do” attitude
Enjoy being creative, and to present new concepts and ideas
Ability to get along with a varied team
Driving licence
Experience using Word press, Meta and Google platforms, Google analytics, SEO Tools.
Why work for us

Here at Aspro, we make sure our employees are well taken care of. We recognise that their hard work and dedication are the driving force behind our success.

We’re looking for individuals who want to join the Aspro team and live our values of:

Customer Service, Honesty, Respect, Focus on Results, Teamwork, Personal development

What’s in it for you?

· Free entry to all 10 Aspro UK attractions and 85 Aspro Parks in Europe

· Staff discount in our food outlet and retail outlets

· Pension Scheme

· Personal growth and development opportunities via our All-Aboard Scheme

· Free shark dive experience at Deep Sea World following successful completion of your probationary period.

· Working in a fun, friendly, diverse, and inclusive environment

We are here to sell fun, and this is what makes us so unique. So, if you are excited to be promoting our visitor attractions, our animals, educational sessions and conservation messages, then we may just have the job for you!

How to Apply

If interested, please send us your CV and a covering letter detailing how you fit the bill.

This vacancy will close once a suitable candidate has been found, so don’t delay, apply today!

Equal Opportunities

Aspro UK are an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

Job Types: Full-time, Permanent

Pay: £28,000.00-£30,000.00 per year

Schedule:

Holidays
Monday to Friday
Weekend availability
Experience:

Digital marketing: 1 year (preferred)
Marketing: 1 year (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person

Full-time, Fixed Term for 22 months
Salary £29,888 – £32,602 per annum
Plus generous benefits package
Hybrid / flexible working

About the role

Join our team as the Trusts and Foundations Coordinator, where you’ll play a key role in helping to deliver National Galleries of Scotland’s ambition to grow funds raised from grant sources.  This is a wonderful opportunity to build on your fundraising skills, while working in a highly supportive Development Team passionate about art.

You will have excellent research and organisational skills, strong written and verbal communication, and be proficient in analysing financial information for persuasive grant submissions.

You’ll be responsible for maintaining the list of prospects, monitoring opportunities and recording approaches and outcomes.  You’ll also write proposals and steward relationships with Trusts and Foundations through regular communication, report writing, arranging visits and generally ensuring we meet the conditions of any funding received.   

This post is part of a pilot strategy to grow NGS income. This post is initially on a 22-month fixed term contract, with the possibility of extension depending on the income levels achieved during the pilot. This offers an excellent opportunity for a results-driven individual to demonstrate their impact and contribute to shaping the success of this initiative. 

The difference you’ll make

As the Trusts and Foundations Coordinator, you will be key to growing NGS’ relationships with Trusts and Foundations. You should have an enthusiasm for and interest in the National Galleries of Scotland and arts, culture and heritage. Supporting the Development Manager, you will:

– Manage your own project workload, driving the grants fundraising process from inception to completion.
– Collaborate effectively with colleagues to write proposals, reports and help with evaluations, ensuring consistency and quality in all written materials.
– Cultivate and steward relationships with Trusts and Foundations, working closely with colleagues to arrange visits and tours, and to acknowledge funders.
– Maintain and develop the prospect pipeline through proactively researching grant funding opportunities ensuring a continuous flow of potential funding sources and building a diverse base of support.
– Oversee the reporting schedule ensuring timely and accurate submission of progress reports, financials, and other key documentation in line with funder expectations and deadlines.
– Ensuring smooth running of the grants administration including distributing proposals, electronic filing, and accurate date entry on systems like Spektrix, etc.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– A demonstrable personal track record of grants fundraising or writing copy for fundraising activities with a clear demonstration of success in securing funding.
– Proven experience managing the administrative functions supporting fundraising activities, demonstrating strong organisational skills, meticulous attention to detail, and the ability to efficiently oversee systems, prioritise tasks, and consistently meet deadlines.
– Working knowledge of arts and heritage grant funders in the UK and further afield.
– Experience of working within the charity sector.
– Experience of researching prospects and monitoring pipeline of opportunities for fundraising purposes.
– Experience in customer service and dealing with different personalities, whilst having the confidence to engage funders, ask insightful questions, and effectively present compelling cases for support.
– Very strong written and verbal communication skills – especially the ability to write compelling grant proposals and edit information into a proposal
– Excellent research skills to identify potential Trusts and Foundations whose objectives represent a strong match to ours
– Solid understanding of budgets, with the ability to analyse financial information and incorporate it into proposals and funding strategies.
– Proficient IT skills, including Word, spreadsheets and databases.

It would also be great if you have:

– Experience of overseeing fundraising for particular projects
– Existing relationships with grant-giving organisations
– Experience of working within an arts, heritage or museums organisation.

Please apply directly via our careers portal. Applications via email will not be accepted. Closing date for completed applications is 12 noon on Monday, 06 January 2025.

Full-time, Fixed Term (22 months)
Salary £34,944 – £38,218 per annum
Plus generous benefits package
Hybrid/flexible working

About the role

Can you help us with our aim to make art work for everyone? We’re looking for a results-focused marketing professional to help us generate income for us to re-invest in the gallery experience. This is an exciting opportunity to make a difference.

You will deliver creative and impactful campaigns which support our fundraising, legacy giving and Friends membership schemes, as well as work on other new income generating activities.

You must have demonstrable experience of delivering results-focused marketing, including CRM, email marketing, content creation and copywriting. Importantly you must have a proactive and ambitious mindset, with an appetite to deliver real impact.

This post is part of a pilot strategy to grow NGS income. This post is initially on a 22-month fixed term contract, with the possibility of extension depending on the income levels achieved during the pilot. This offers an excellent opportunity for a results-driven individual to demonstrate their impact and contribute to shaping the success of this initiative.

The difference you’ll make

You’ll be part of our skilled and supportive Marketing and Communications team, but will work very closely with colleagues in our Development and Friends teams. As the Growth Marketing Officer, you will deliver, measure and evolve a range of marketing campaigns which will increase income. Reporting to the Marketing Manager you will:

– Devise, implement and evaluate a marketing plan which delivers increased income from key areas identified below.
– Produce legacy giving marketing materials and campaigns.
– Produce fundraising appeal marketing materials and campaigns.
– Produce marketing materials and campaigns to grow our Friends membership scheme.
– Devise, create and deliver CRM and email marketing campaigns to increase subscriber numbers and engagement rates.
– Devise, create and deliver marketing activities to support new income generation activities.
– Report on results of all marketing activities including but not limited to sales figures, digital metrics, campaign results and ROI.
– Work with Gallery colleagues to achieve buy-in and successful delivery of campaigns.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– Educated to degree level, or equivalent in a relevant subject.
– Demonstrable experience of devising, delivering and evaluating results-focused marketing campaigns, ideally commercial, retail or fundraising.
– Demonstrable experience of using CRM systems and devising and delivering email campaigns.
– Demonstrable experience of creating marketing collateral.
– Experience in running and tracking digital marketing campaigns e.g. Social, YouTube, Adwords.
– Strong copywriting skills, including for websites/SEO.
– Strong digital and content creation skills e.g. Canva, Adobe, content management systems, etc.
– Strong data analysis skills, including reporting and evaluation.
– Excellent project management and organisation skills.
– Proactive and ambitious approach.

It would also be great if you have:

– Marketing qualification.
– Experience of managing agencies.
– Experience of events marketing.
– Fundraising experience.

Please apply directly via our careers portal. Applications via email will not be accepted. Closing date for completed applications is 12 noon on Monday, 23 December 2024.

Please note that over the Christmas period our team will be taking some time to celebrate the festivities so our turnaround time for application reviews may be a little slower than normal. We thank any applicants for their understanding in advance,

Join our team as a Marketing Manager at The Real Mary King’s Close.

The Real Mary King’s Close is buried deep beneath Edinburgh’s Royal Mile. On their fully guided tour, guests follow Edinburgh’s past residents in these underground alleyways and hear the real stories of the people who lived, worked and died there. Join us to experience over 400 years of history and unlock the secrets of Edinburgh’s only preserved 17th-century street.

This is a fantastic opportunity for a Marketing professional to join the team and support us in our strategic priority to drive visitors to our attraction.

As the brand guardian you’ll be driving the brand through creative marketing campaigns, customer and market insight and content creation. Leading on the brand and marketing for the attraction, ensuring campaigns coincide with our guests needs, helping generate enquiries driving growth and revenue.

This is a standalone role at The Real Mary King’s Close. Whilst you will have support from our York Support marketing team you will be responsible for all aspects of marketing from social media posts to strategy so this role offers a huge variety of tasks.

If you want to collaborate with a brilliant team and lead a unique brand then this is the job you’re looking for!

A Bit About You

You’ll be a creative and experienced marketeer, with a track record in leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth.

Ideally, you’ll come from a tourism, hospitality or leisure background – but if you’re super awesome and come from a different industry we’d love to hear from you!

The ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities is a must. In addition, you will have strong organisation and planning skills and be able to work at a fast pace, managing multiple projects at the same time. If you can unleash the potential of others and make it a great place to work for your colleagues then this would be the icing on the cake.

What’s on offer?

Salary: £35,000 per annum

Contract: Full time permanent

There’s lots more! Including: – generous holiday allowance, free health cash plan, day off for your birthday, shopping and cinema discounts, pension scheme, attraction discounts and much more.

A full job description can be found on The Real Mary King’s Close website.

We’re looking for a passionate and creative individual to join our award-winning marketing department, where you will be covering all aspects of marketing communications.

The role requires a strong communicator, skilled in graphic design and all aspects of social media, with an eagerness to learn new skills. The position offers marketing progression within a five-star visitor attraction, recently named Scotland’s Best Visitor Attraction in the Scottish Thistle Awards 2024.

The Marketing Manager will develop and implement integrated insight-driven marketing campaigns to build a strong brand profile for V&A Dundee and support income generation by driving visits to the museum, exhibitions, events, shop and Tatha Bar & Kitchen.

This dynamic, fast-paced role promotes V&A Dundee as a must-see international visitor attraction, through a performance-led approach, actively developing growth audiences, taking through the funnel to conversion.

Duties and Responsibilities
– Create and implement effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop and Tatha Bar & Kitchen.
– Use audience insight and all available data to inform integrated, insight-driven marketing through a performance-led approach, maximising the use of CRM systems and automation.
– Maximise income generation by working with the Membership and Retail teams as well as catering partners on collaborative marketing and promotion, ensuring this is brand-aligned and integrated across V&A Dundee activity.
– Deliver a broad range of marketing activity across print, online, partner promotions, e-marketing, social media, and advertising, including development of micro campaigns to reach new audiences.
– Monitor and report on campaign performance for owned and paid channels to learn from past activity, iterate and constantly improve marketing outcomes.
– Manage the cross-organisational What’s On process, ensuring a smooth promotion pipeline to maximise the reach and impact of each event
Manage external designers, media buyers, creative agencies, copywriters and distribution houses.
– Develop strategic partnerships with leading industry brands including hospitality and accommodation providers, transport providers, online travel agents and review sites.
Liaise with city tourism partners to ensure V&A Dundee is embedded in city-wide marketing initiatives
– Play an active role in internally championing the V&A brand, helping embed it across the organisation
– Be available out-of-hours to undertake planned activity on an occasional basis.
– Any other duties determined to be reasonable for this position.

Person specification
Essential
– An experienced digital marketer with hands-on marketing experience of running successful paid campaigns
– Proven understanding of managing a high-profile brand or a large public-facing organisation
– Proven experience of developing and implementing successful multi-channel, multi-market campaigns which deliver to organisational objectives, targets and KPIs.
– Ability to write standout, engaging copy
– Proficient in relevant campaign management and analytics tools such as Meta Business Suite, Ads Manager, Google Analytics, Google Search Console
– Demonstrable experience of working with Email Service Providers and CRM systems (ie. DotDigital and Spektrix)
– Experience of working with CMS to update event/campaign landing pages (ie. Storyblok)
– Creative approach to problem solving
– Strong network of contacts in marketing, lifestyle and leisure industries to generate partnerships
– Communicates with credibility and authority to help others hit deadlines and fulfil briefs
– Self-motivated, proactive and willingness to ‘go the extra mile’
– Relevant degree or post-graduate qualification or equivalent significant experience

Desirable

– Knowledge of the cultural, creative, tourism or education sectors.
– Knowledge of Google Ad Grant for charities
– Experience of audience segmentation models
– Experience of ecommerce platforms, such as Shopify
– Understanding of the tourism ecosystem, trends and opportunities.

We are seeking an experienced Development Manager with a strong background in fundraising, marketing and relationship management to join our highly successful team, to build on recent success and increase income, retention and engagement through our Membership and Patron schemes. Managing a team of four, the Development Manager (Individual Giving) will plan and deliver individual giving programmes that grow our fundraising, across regular giving, donations, legacies and membership.