Marketing & PR

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist the Digital Marketing Manager to develop and deliver digital marketing plans and tactics meet Audience & Support objectives.
2. Assist with the delivery of strategic email communications to members and leads.
3. Build and maintain strong relationships with internal colleagues and other Directorates to keep up to date with developments, needs and opportunities.
4. Monitor and manage the Trust’s PPC ads.
5. Use Google Analytics to track and measure supporter behaviour and marketing success.
6. Assist with the improvement of the Trust’s SEO through the implementation of technical fixes and drafting keyword briefs.
7. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
8. Monitor, track and report on results of digital activity across the Marketing team
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or marketing-specific qualification or equivalent experience
Experience

Essential
• Experience of email marketing through a mass emailing software.
• Knowledge of digital marketing activities, including SEO, PPC advertising, and email marketing.
• Understanding of different audiences and how to successfully engage with them.
• Knowledge of best practice in GDPR and data management.
• Strong administrative and reporting skills.
• Good working knowledge of Google Analytics, and ideally Google AdSense.
• A proactive approach with problem solving skills.
• Skilled in written communication – persuasive, accurate, concise approach and ability to follow brand tone of voice.
• Good teamwork and communication skills.
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).
• Competent user of Microsoft Office products.
• Ability to manage time efficiently and effectively in an environment of changing priorities.

Eden Scott is delighted to be working with Dynamic Earth, launched as a public science engagement centre in 1999 as a Millennium project. Since then, over 5 million people have come through their doors in their iconic centre close to the bottom end of The Royal Mile in Edinburgh.

Their location beside Arthur’s Seat and The Crags is very deliberate. In the centre, they showcase many important aspects of earth science and encourage visitors to experience some of these items for real.

Currently they engage with about 250,000 people a year, the largest number of which experience them at the 5* rated centre. Over a couple of hours visitors can learn about volcanoes, feel the ground move like an earthquake, touch a glacier, walk in The Rainforest and dive to the bottom of the oceans via their much-loved public exhibition galleries. They also have one of the most advanced planetariums in the whole of Europe.

An exciting opportunity has arisen to join the team in the role of Head of Marketing & Communications, this role will bring their mission to life by repositioning Dynamic Earth as a Scotland-wide Earth science engagement charity. With a bold new brand, you will lead the development and delivery of the Marketing and Communications strategy and operational plans.

The role requires a solid understanding of strategy execution, brand articulation, campaign planning and technical marketing excellence.

You will push for new innovations and better ways to reach and engage with their audience.
You will focus on driving measurement and efficiencies across all their channels, improving content, storytelling and brand recognition to achieve their strategic priorities and targets.

Key responsibilities include:
Create and oversee production and delivery of intergrated marketing campaigns to meet visitor numbers, school bookings, income targets and deliver audience development objectives. Lead on the development and implementations of their approach to media buying and channel management to optimise the use of their channels, whether owned, earned or paid.
As the strategic lead for communications and public relations, you will create compelling brand stories that connect with organisations, platforms and networks to build awareness and further their influence and reach. This includes national and local press, influencer networks, TV and radio, celebrity endorsements, etc.
Celebrate their values by understanding their brand proposition and positioning framework to help change attitudes to Dynamic Earth that drive people to engage with us. You will maintain their brand integrity and ensure organisational-wide adherence to their brand guidelines. You will articulate and develop key messages to reflect their charitable purpose, science credibility, the experience they offer to the public and the impact they make.
Oversee the development and growth of their digital marketing and communication approach through the evolution of their website content and by maximising their impact through social channels. Drive organic growth through SEO, affiliate programmes, influencers, email marketing and digital advertising opportunities to achieve greater customer reach and value for money.
Lead on audience development activities to attract, retain and cultivate a repeat engagement model with existing and new audiences. Oversee and analyse audience demographics and feedback using surveys, analytics and other tools to better understand their audiences and their motivations. Develop data-driven audience insight and metrics to identify new business opportunities, improve customer journeys and enhance decision making and planning of targeted marketing and communication activities.
Provide professional leadership and direction for the Marketing and Communications function, ensuring the team has the expertise and skills needed to deliver proactive, high 1 2 3 4 5 6 12 quality marketing services drawing on external best practice. Manage key relationships with marketing and PR agencies, as well as freelancers to make sure they receive good value for money and excellent results.
Foster strong, collaborative working relationships with colleagues across all departments at Dynamic Earth, ensuring teams receive professional marketing and communication advice and support to meet their organisational goals and targets. You’ll also play an active role in their Extended Leadership team – building new ideas and better connectivity between function heads and their departments.
Agree annual marketing budgets and operational plans with the Director of Fundraising and Marketing and take responsibility for tracking, approving and reporting on activities, performance and expenditure.

Essential skills
Minimum 5 years’ experience in a marketing role ideally within a B2C focus and in a Visitor Attraction or similar along with 3 years management experience.
Able to demonstrate previous success in creating and executing multi-channel creative marketing and communication campaigns. •
An understanding of media relationships and press engagement.
Experience managing and developing an organisation’s brand profile.
Impeccable written and verbal communicator, with the ability to excite and inspire.
Excellent organisational skills with the ability to delegate, manage and prioritise tasks under pressure.
Experience of recruiting, leading and motivating marketing and communication teams. Experience of devising operational plans and financial management, including budget preparation and control

Package and benefits
Salary: £42,000 – £45,000 p.a. dependent on experience
34 days annual leave (which includes 9 bank holidays)
Complimentary entry to Dynamic Earth for family and friends
Free staff car-parking
25% Discount in the Dynamic Earth Gift Shop
Subsidised meals from the Café
Matched company pension contribution scheme of 5%
Confidential advice-line through their Employee Assistance Programme
Life Assurance cover of 4 times annual salary
Up to 3 years Critical Illness cover

Eden Scott is dealing exclusively with Dynamic Earth on this vacancy so to be considered for this exciting opportunity please submit your CV online, a full candidate pack is also attached.
or contact sally.rae@edenscott.com

Closing Date for CV’s is 5pm on Friday 12 April 2024. Interviews will be held on Thursday 02 May 2024

Glasgow Life

Digital Marketing Officer
£33,654.48 – £39,089.87
Location: 38 Albion Street, G1 1LH
Ref: GLA11547

Glasgow Life is looking for a Digital Marketing Officer to join our in-demand Marketing and Communications team on 30 hour fixed term contract up to May 2025 for maternity leave. You will be part of a dedicated team which supports Glasgow Life to deliver services across museums, the arts, music, sport, world-class events, festivals, libraries & community facilities and city marketing.

More about our Corporate Services
As a Digital Marketing Officer you will be joining Corporate Services. This includes Marketing and Communications, Business Support, Infrastructure and Finance. HR, Retail and Procurement and Development are also part of this. These teams undertake a wide range of roles to keep Glasgow Life operating smoothly as a first-rate charity. From creating compelling messages about the work we do to providing insights which help shape strategies. They also oversee the operation of over 100 venues across the city, account for millions of pounds, support our staff, and bring income into the charity through our shops.

About Glasgow Life
Glasgow Life is the charity which inspires people to lead richer, more active lives through culture and sport. Simply put, we believe that everyone deserves a great Glasgow life. We do this by delivering innovative cultural and sporting programmes and events which improve the mental, physical, and economic well-being of Glasgow. Glasgow Life also creates unforgettable experiences for tourists, strengthening the city’s visitor economy. We help put on world-class events, conferences and festivals which enhance Glasgow’s international reputation. Glasgow is the first city to be named European Capital of Sport twice sport and was also the first place in the UK to be named a UNESCO City of Music.

The role
As a Digital Marketing Officer within the Marketing and Communications Team at Glasgow Life, you will work collaboratively across the wider team and take on a lead role in creating and optimising a wide range of engaging, audience-focussed digital content for our online platforms, including website and social media channels to meet our organisational aims.
You will be able to develop a keen understanding of Glasgow Life and the services it delivers and will employ this to work with a wide range of staff so that you may develop, create and manage high-quality, accessible and targeted digital content and maintain a high level of customer engagement and support.

The candidate
If you’re interested in joining us as a Digital Marketing Officer you’ll will:
• Be educated to degree level in a relevant subject, equivalent academic qualification or professional experience in a marketing communications role.
• Have demonstrable knowledge and experience of planning, implementing and optimising fully integrated, multi-channel marketing and communications campaigns.
• Have excellent communication and project planning skills.
• Have strong organisational skills and confident giving guidance and support to colleagues.
• Have evidence of customer focus, demonstrating delivery of effective customer engagement campaigns.
You can read the full person specification for this role under the ‘Job Attachments’ section.

Some of our roles are currently piloting hybrid working, with teams working between the office and home. Your line manager will agree these days with you. This balance enables you to continue much-needed collaborative working.
Our Commonwealth House office in Albion Street, Glasgow has great links to public transport and parking nearby.

We believe in the transformational power of the programmes and events we provide for the people and visitors of Glasgow. If you would like to be a part of what we do, we’d love to hear from you.

Important Dates: Closing Date 17th March 2024 with interviews scheduled for Week Comm. 25th March 2024

Benefits at Glasgow Life
• A holiday allowance of 30 days plus 6.5 public holidays (for full-time roles). This will rise to 35 days after 5 years
• Membership of the Local Government Pension Scheme – which pays 19.3% in employer contributions
• Discounted Glasgow Club membership and money off in our museum shops and online store
• Option to buy extra annual leave
• Cycle-to-work scheme
• Flexible retirement
• Family-friendly policies

Diversity matters at Glasgow Life
We’re determined to reflect the extraordinary diversity of Glasgow in our workforce. Glasgow Life is on a journey to develop a workplace that reflects the communities we serve. Where everyone feels empowered to bring their full, authentic selves to work. We’re a Disability Confident and Carer Positive employer and invite candidates from all backgrounds to apply. Read more about our commitment to equality and diversity on our website. https://www.glasgowlife.org.uk/the-small-print/an-inclusive-employer

To apply for this vacancy online please visit Digital Marketing Officer – (Fixed-Term) – GLA11547 | Glasgow Life | myjobscotland

Closing date is 11.59pm on Sunday 17th March 2024

Information is available in alternative formats, on request.

The National Trust for Scotland is the charity that cares for, shares and speaks up for Scotland’s magnificent heritage. Since 1931, we’ve pioneered public access to and shared ownership of some of the most magnificent buildings, collections and landscapes in Scotland. We’re Scotland’s largest membership organisation and we’re independent from government.

The Highlands & Islands region is the National Trust for Scotlands biggest geographical region and consists of 27 very different and individual properties. From Culloden Battlefield and Glenfinnan with over 800,000 visitors between them, to St Kilda, the UKs only duel UNESCO World Heritage site, and the Islands of Canna, Fair Isle, Mull, Iona, Unst. 6 National Nature Reserves, 33,500 hectares of land and over 170 cultural heritage designations. The properties within the region attract over 1.5 million visitors a year and is set to grow to 2 million in 2024/25.

The role will work closely with the Audiences and Support Directorate, which brings together a range creative and specialist skills to build support for our charity. Working closely with colleagues across Scotland, we protect, enhance and build the Trust’s reputation, positioning our charity as a leader in protecting and sharing Scotland’s natural, cultural and historic places for everyone to enjoy. By listening to our audiences and placing them at the heart of what we do, we grow support for our charity; increasing membership, inspiring visits and generating vital income through philanthropic work.

JOB PURPOSE
This role is responsible for supporting H&I properties by delivering marketing and communications activity within the region and acting as the local owner of the National brand. This activity will drive visits to National Trust for Scotland properties and events in the Highlands and Islands in line with the Trust’s overall marketing, communications and audience strategies. The postholder collaborates with stakeholders across Trust supporting both local priorities and national organisational objectives.

KEY RESPONSIBILITIES

1. Support the Destination Marketing Manager to develop, coordinate and deliver integrated marketing and audience plans to target new and core audiences contributing to visitor number targets for properties in the Highlands & Islands region.
2. Support properties with integrated tactical events marketing activity across the season (including Easter, Summer, Halloween, Christmas) using on brand collateral via Printstop, social media and communications as appropriate.
3. Monitor, track and report on both of the above to keep colleagues in the region and Audiences & Support informed.
4. Work with the Social Media Manager and support properties with planned local social media activity, in line with the Trust’s social media strategy ensuring that key Trust messages including membership and brand, are amplified and complement property specific social activity.
5. Work with the Communications and Content teams, assist in researching, developing and writing content which covers properties and developments across the region and which could be used as media releases and/or stories for the website.
6. Build and maintain strong relationships across the regional team and with local press and marketing contacts, so that PR opportunities can be maximised and built into the wider activity arranged by the Communications team.
7. Work with VisitScotland’s regional team, relevant destination initiatives and tourism initiatives to position regional properties to national and international visitors.
8. Work with the Filming and Communication managers to facilitate filming, media opportunities and VIP visits across the region.
9. Develop a rolling programme of photography across the properties in line with the Trust’s photography style.
10. Attend key meetings in the Highlands & Islands region and in Audiences & Support directorate to ensure an integrated approach across all regional marketing communications activity and in line with the Trust’s overall marketing, communications and audience strategies.

CONTEXT

The National Trust for Scotland is the charity that cares for, shares and speaks up for Scotland’s magnificent heritage. Since 1931, we’ve pioneered public access to and shared ownership of some of the most magnificent buildings, collections and landscapes in Scotland. We’re Scotland’s largest membership organisation and we’re independent from government.

The Audiences and Support Directorate brings together a range of creative and specialist skills to build support for our charity. Working closely with colleagues across Scotland, we protect, enhance and build the Trust’s reputation, positioning our charity as a leader in protecting and sharing Scotland’s natural, cultural and historic places for everyone to enjoy. By listening to our audiences and placing them at the heart of what we do, we grow support for our charity; increasing membership, inspiring visits and generating vital income through philanthropic work.

PURPOSE OF THE ROLE
This role is responsible for developing and delivering marketing strategies to grow membership, nurture our existing membership base, and inspire loyalty and support. It develops compelling positioning and messaging for membership. The postholder is results driven contributing strategically to activity which generates over one third of the Trust’s income annually.

KEY RESPONSIBILITIES
1. Work with the Head of Membership to champion membership within the Trust, leveraging internal support and driving collaboration. Support audience facing teams in providing the highest level of service to supporters.
2. Develop and deliver multiple membership recruitment campaigns across all channels throughout the year against target and budget agreements.
3. Nurture member engagement throughout the supporter lifecycle by deploying a suite of tailored communications across channels including magazines, letters, and e-newsletters to encourage visitation and engagement, improve retention and nurture a deeper connection between members and our cause. Work in collaboration with channel owners across the Audiences and Support Directorate.
4. Explore, deliver and review retention incentive schemes, loyalty rewards and reactivation strategies to meet retention targets and to encourage back lapsed or cancelled members.
5. Support properties to reach membership recruitment targets through the facilitation of training and the development of compelling sales resources and tools.
6. Collaborate with the wider marketing team to represent membership within the brand identity on national partnerships and brand campaigns.
7. Contribute to the strategic development of the membership product, from pricing and benefits to presentation and promotion, using audience segmentation research, market insights and benchmarking.
8. Measure the effectiveness of marketing performance to optimize campaigns and report on membership performance against growth and income targets.
9. Play an active role in the appropriate professional bodies and peer alliances.
10. Willing to work non-traditional hours and be available to travel in the UK.
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.

This year Scottish Crannog Centre is moving to a new site! We are opening a new museum in Spring 2024, showcasing an Iron Age village, hand-built by our team of craftspeople, apprentices and staff, and a new museum building and café, designed by us for us. As a multi-award-winning museum delivering best practices in visitor experience, we are looking for a dedicated, enthusiastic and caring individual to capture this way of work, and to share it internally and externally, with our communities and growing our audiences.

Our aim is to become a national treasure, loved and admired by all, with social justice at its heart. We believe that everyone should have the same opportunities to be all that they can be. We want to celebrate the differences between us that forge a community, a community of work, in which anyone can actively participate. To work towards creating a society where anyone can express themselves, contribute, be valued, and be happy. To achieve this, we constantly reflect, converse and challenge ourselves to deliver work that matters, has impact, and benefits the diverse communities that the museum serves. We are a Fair Work Employer, a Disability Confident Leader and Young Person’s Guarantee Employer.

Within this aim we deliver a range of engagement events throughout the year with our partners, from music nights, fire rituals, family fun days, sustainability festivals, working with community groups and partners such as the Scottish Storytelling Festival, the UNESCO Chair for Refugee Integration through Languages and the Arts, local schools, reenactment groups and independent craftspeople – who are all part of the family here.
This is not project work, but core to our mission and vision as a museum. We aim to create an organisation where there are a thousand fingerprints and a thousand voices involved in all we do. We currently have 4 strategic partners that we work closely with as part of these aims, learning from them and changing our approaches to best maximise the potential of this work.

The candidate we are looking for must be able to evidence:

– Relevant experience working in event or marketing-related roles.
– Good communication skills and efficiency, working quickly and calmly as part of a team.
– Friendly, confident and able to build a rapport with colleagues, customers and suppliers.
– A Driving License (due to the location of the museum).
– A can-do attitude and ability to take and build on feedback to grow and develop.
– Detail-oriented, high level of organisational skills and able to work to short deadlines with quality outcomes.
– Creativity to design and deliver new and exciting projects.
– Ability to edit and produce film footage and material suitable for promoting the museum.
– Computer literacy and ability to use and interpret social media platforms.

In this role of Marketing and Events Officer you will:

– Lead on developing and implementing a Marketing Strategy that showcases our new museum development throughout 2024, to expand SCC’s reach and potential customer base.
– Design and deliver ambitious event programmes, working alongside the Director of Collections and Engagement.
– Manage our social media channels and respond to visitor enquiries, promote the museum through advertising, and newsletters.
– Work within the relevant GDPR and privacy legislation.
– Influence core work within the museum, developing policies, procedures, and approaches to inclusivity within our new, large-scale development.
– Work with a designated trustee to embed best practices into the organisation.
– Assist with learning – deliver training and outreach, attend conferences and workshops to deliver and promote our way of work internally and externally, and share learning with the sector.
– Support the daily running and tour structure of the museum, delivering interpretation and supporting in other areas as required, especially during the summer season.
– Work flexible hours, including some weekend and evening work as required within the event programme. As a museum that works with the tourist seasons, we work a pattern of extended hours in the summer and shorter hours in the winter.
– Have the option to develop your career further through an apprenticeship opportunity with Museums Galleries Scotland in Digital Marketing.

Please apply with a copy of your CV and a supporting letter outlining your experience to date in this field and why you are the best person for the role to Museum Director Mike Benson. mikeb@crannog.co.uk.

If you have any questions regarding a disability or health concern, please be aware we are a Disability Confident Leader, and will do our very best to support you. If you would like to speak to someone before applying, send an email to Rachel Backshall – rachel@crannog.co.uk

Eden Scott is delighted to be working with The National Trust for Scotland, the largest member organisation in Scotland.

They are seeking an Internal Communications Officer to support the Internal Communications Manager on a contract 6 months fixed term, full time.

This role is responsible for planning, developing and delivering engaging content for their staff and volunteers across a range of internal channels, supporting their shared communications vision.

The Trust is committed to open and effective internal communication. Everyone has a part to play in achieving their internal communications vision, helping ensure colleagues voices are heard and where easy access to information which empowers people in their roles.

This role backfills an internal secondment.

Key responsibilities:

Assist the Head of Communications and Internal Communications Manager in delivering high-quality communications materials with a focus on content creation and the day-to-day administration of communication channels.
Lead on the production of their online internal magazine, as well as overseeing channels, including all-staff and all-volunteer emails, Line Manager Team Brief, the Intranet homepage and ‘Trust Talk’ online events, ensuring content alignment with organisational strategies.
Liaise with stakeholders across the Trust to ensure that internal communications are planned and shared internally as required, especially the People Team on issues concerning people policy, equality diversity and inclusion, wellbeing, volunteering and workforce engagement.
Contribute to overall effectiveness of internal communication by managing the timing and sequencing of messages through Trust-wide channels, promoting best-practice internal communication and using the Trust-wide internal communications plan.
Deliver materials and content with consistent and engaging visual style and tone of voice across all communications channels, in line with Trust brand guidelines.
Proactively measure and report on the impact of communications, ensuring that employee and volunteer voice forms part of planned communications.

This role requires a creative individual who has :

Experience planning and delivering internal communication
Proven verbal and written communications skills
Competence in using Office 365 applications, including SharePoint
Experience in using both digital-based and print channels
Experience in using content management systems
Experience of working in a customer facing, service environment
Good team work skills
A proactive approach to problem-solving
An ability to handle and present sensitive information and to maintain confidentiality where required
Demonstrably high-levels of interpersonal skills and confidence in dealing with a wide range of stakeholders

The salary for this position is £30,000-£33,000 pa depending on experience, with generous benefits on offer.

Working Pattern: hybrid.

If you think this opportunity is a fit for you, please apply today.

The Royal Zoological Society of Scotland (RZSS) is delighted to be recruiting for a brand-new position in the marketing and sales team, focussed on growing our groups and travel trade business. It’s an exciting time to join the charity with Scotland’s Wildlife Discovery Centre due to open in spring 2024 in the Highlands and huge potential for new group and FIT experiences at Edinburgh Zoo,

The role objective:

To maintain and grow travel trade business for Edinburgh Zoo & Highland Wildlife Park by proactively selling group ticketing & experience products, building relationships, providing outstanding customer service & growing brand awareness of RZSS within the tourism & travel trade sector.

Some of the things you will do:

Work across Edinburgh Zoo & Highland Wildlife Park both promoting group visits, experiences & ticketing products to meet budgeted figures
Establish sales processes and use of CRM database
Develop group & travel trade products with wider RZSS teams
Travel between RZSS sites & tourism / travel trade events across the UK as required

What we are looking for:

You’ll have proven and relevant experience in a similar role
Knowledge and understanding of the tourism & travel trade landscape
Assertive communicator, confident in dealing with a wide range of stakeholders
Excellent attention to detail and team player

What you will get in return:

Starting salary between £31,531 – £32,413(offer based on experience) with future salary progression up to £36,250 per annum
37.5hr working week
34 days annual leave (pro rata)
Discount in both retail/catering
Access to a healthcare plan
Employer contributory pension scheme
You will receive a staff membership which will give you (and family/friends) free (and discounted) entry to both the Highland Wildlife Park and Edinburgh Zoo as well as a number of other Zoos across the UK.

Shortlisting of applications and interviews for this position will take place while the advert is live. The advert will close once a successful candidate has been found. Interested candidates are therefore encouraged to submit applications, as soon as possible.

Are you a confident and creative digital marketer with a passion for engaging audiences and customers with our single malt brands? This opportunity could be the one for you…

Setting the scene

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

We are Ian Macleod Distillers (IMD), a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally. We are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of our exquisite portfolio. Crafting Spirits With Passion, is what we do best… not only are we brand builders, but we are also producers, distributors and suppliers in B2B and B2C channels. We are a brand led, successful family business with our spirits (people and brands), at our very core. Driven by passion, enthusiasm and solid business values, we are a business you will want to take a look at!

————————————————–

Our Opportunity

We have an exciting opportunity for someone to join the Digital Marketing team on a maternity cover contract for c.12 months, in the capacity of Digital Marketing Executive (Whisky). This role will support our Digital Marketing Manager (Whisky) in continuing to build our direct to consumer (D2C) ecommerce and brand home experiences for our single malt whisky brands (Glengoyne, Rosebank, Tamdhu, Smokehead). The ideal candidate will bring digital marketing expertise within a high-growth company with a good understanding of consumer marketing strategies and will be comfortable with technology and data, ideally having previous CRM database experience.

This is an ideal opportunity for a candidate looking to develop their Digital Marketing experience and has previous experience in a similar role . The ideal candidate will have a pro-active approach with a creative flair and hold a genuine enthusiasm for email marketing and D2C Sales. Working closely with the Digital Marketing Team along side our Whisky Brand Home Teams, the candidate will have the ability to work with multiple stakeholders in a timely manner with the ability to prioritise and reprioritise workload where appropriate keeping audiences engaged and the consumer at the heart of every decision.

Candidates must also be able to demonstrate that they currently have the required documents to live and work in the UK.

Scottish Canals are the custodians of the nation’s canal network and surrounding estates. Our vision is to care for and invest in the canal network to generate lasting benefit for people and communities; celebrating their industrial heritage, ensuring they offer quality green and blue spaces for people and communities and contribute to Scotland’s resilience in tackling climate change.

Our success is rooted in valuing the contributions of our entire team – we care, we create, and we collaborate to continue to deliver a whole range of activities from boating, paddling, walking and wheeling to living and playing and improving what the canals have to offer to our visitors and communities. We also work with partners and stakeholders to contribute to a wealthier, fairer, greener and more resilient Scotland.

As an employer we offer a truly unique opportunity to be part of our team, help us realise our vision and contribute to looking after our heritage and ensuring our canals flourish now and in the future.

We currently have an exciting opening for a Digital Executive and Content Creator to join our Marketing and Communications team and assist us in developing ‘the voice of Scottish Canals’. This is a Scotland-wide role responsible for generating effective, engaging content that resonates with different audiences, effectively communicates corporate objectives and achieves desired results. The post will report into the Corporate Communications Manager but work across the communications and marketing functions within the Marketing and Communications Department.

Key Responsibilities
• Excellent content planning, development, delivery & evaluation skills
• Ability to create engaging campaigns for digital media – both organic and paid-for
• Experience of filming, editing & uploading video content
• Experience of capturing still images for use across multiple platforms
• Proactive in identifying opportunities for new content that adds value and delivers
greater results for Scottish Canals or mitigates risk
• Respond to social media engagement from customers, partners and the public –
both during and out with office hours.
• Identify and implement social media, marketing, content creation trends that
elevate Scottish Canals’ brand
• Evaluate campaigns/output via Google Analytics, media monitoring tools and social
media platforms
• Co-ordinate training, content planning, creation and delivery across internal
stakeholders, specifically Scottish Canals’ staff designated as Destination Promoters
& Communications Champions
• Produce effective, well-crafted, grammatically correct copy that is appropriate for
different purposes, platforms and audiences
• Tailor written style for different purposes, e.g. leaflets, web pages, social
campaigns, letters, press releases, posters and a range of other applications that
enhances/protects the reputation of Scottish Canals
• Manage time to deliver quality output as part of wider campaigns or tasks that
involve multiple team members/departments
• Project manage and plan activity effectively over varying timescales in order to
deliver maximum output
• Source relevant information from desk-based research, people interviews and
elsewhere to achieve desired results
• Juggle competing demands in order to meet deadlines, maximise opportunities
and achieve desired results
• Support the delivery of effective internal communications
• Support the delivery of Scottish Canals events
• Co-ordinate video and photography contractors to support the development of new
content within set budget

Skills and experience required:
• Competent with Adobe Creative Suite, specifically Premier Pro (or similar)
• Proficiency with Office 365 suite (Word, PowerPoint, Excel)
• Proficiency with graphic design tools such as Canva
• Proficiency with video filming/editing, producing presentations/reports
• Be proficient in using web-based platforms, such as WordPress
• Experience of using/managing social media platforms including Facebook, Twitter,
Instagram professionally
• Experience of digital analytics tools

Personal qualities & abilities required:
• Excellent written and verbal communicator
• Self-starter
• Ability to manage tasks, multi-task & meet deadlines
• Valid driving licence & car
• Scotland-wide role so willing to travel to remote locations
• Occasional evening & weekend work required
• The post will require occasional stand-by

This role is a permanent post based in Glasgow or Falkirk (hybrid) with a blended working model to ensure a flexible work/life balance and includes travel across the canal network.

Scottish Canals offers flexible working, a generous annual leave entitlement of 38 days per (inc. public holidays), enhanced company sick pay and contributory pension scheme with an up to 10% matched employer contribution.

This role attracts an incremental salary starting at £26,700 per annum.