Marketing & PR

£18,600 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Studio offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s social media accounts, update and maintain the company websites, assist with e-newsletter campaigns and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality copy, photography and videography ?
• Are you organised with excellent administration skills and strong written communication skills?

Part-time working can be considered. Candidates should be proficient with the Office 365 suite of packages. Ideally, candidates will have a formal marketing qualification or a min of 2 years’ experience in a similar role, however, this is not essential and we would equally welcome applications from enthusiastic graduates who can demonstrate some experience in this field and are keen to gain experience in a supportive environment.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk. If you are interested in part-time hours please include details of your availability in your covering letter.

The closing date is 25 May.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

The Scottish Crannog Centre is looking for a marketing officer to join their team, to devise and deliver an innovative marketing strategy as part of the museum development.

Job purpose and key responsibilities:
• To devise and deliver a new marketing strategy to support the relocation of The Scottish Crannog Centre to its new site at Dalerb.
• To identify media opportunities in order to promote the Dalerb development project. Capturing and disseminating the development progress.
• To deliver marketing and media campaigns for current site activity and event programme.
• To deliver the transition from hard copy marketing and advertising to a paper-less model.

The successful applicant will connect to our Vision to be a national treasure loved and admired by all with social justice at its heart. They will manifest our values of being aspirational, listening, sharing, work, collaboration, ability to dream and togetherness.

The Crannog Centre supports a diverse team of talented and passionate individuals of all abilities and backgrounds. They are a Fair Work Employer, part of the Young Person’s Guarantee, and a Disability Confident Employer.

Contract details:
Normal hours of work are 9.00-17.30. Additional or fewer hours by arrangement, including during the winter.

Based at:
The Scottish Crannog Centre (Kenmore, Loch Tay) and away from the office as agreed with the Managing Director. Own transport essential.

Experience:
Have knowledge of and experience in digital marketing and developing an online presence through various channels/modes of communication.

To Apply:
Please send a CV and cover letter to Mike Benson, Managing Director: mikeb@crannog.co.uk.
Use your cover letter to introduce yourself, why you think you are the right person for the post, and to inspire us with some of your ideas for the position.

Development Project:
The Scottish Crannog Centre is in the process of moving to a much larger museum site at Dalerb, on the opposite side of loch Tay to the current site. This move will involve the reconstruction of a new Iron Age Crannog, the creation of an Iron Age village, and a new museum, café and shop. Dalerb will become Scotland’s most sustainable museum and the Marketing Officer will work with the rest of the management team to embed this vision and our ethos into the Scottish Crannog Centre’s transfer to the Dalerb site.

The project is built upon over 20 years of the Scottish Crannog Centre’s previous success as a Visit Scotland 5* visitor attraction. In the past four years, we have repositioned the centre to be development-ready by securing the collection, refurbishing the museum, and working alongside our communities to bring stories of Scottish crannogs to many different people in many different ways. Furthermore, we have shifted our perspective and now operate as a diverse community of learning that celebrates equality and equity. We believe that this approach expounds our values and best helps us to connect to the prehistoric crannog dwellers of 2,500 years ago.

The objectives of the Dalerb development project are to:
• To secure the long-term future of the Scottish Crannog Centre.
• To care for, interpret and research our collection, using academic rigour, immersive engagement and best practice.
• To create an organisation with lived values, strong governance and democratic decision making; one that is diverse, reflective and has a “can-do” attitude.
• To grow and nourish the 21st century Crannog Community through meaningful relationships, co-production, and skills exchange.
• Through our work, and the way we work, to be an organisation that people want to support and an organisation with HEFT – one that is built on resilience and trust.
• To realise our vision through the Dalerb project.
• To develop a site that sits in its locality, aware of its environment and with a need to be a beacon of sustainability, an integral part of the stunning landscape that is Loch Tay. This is where we will tell how the Early Iron Age crannog dwellers made the most of the world around them and how we will do the same in a sustainable, ecological way.

The Content Manager leads the development of content to engage audiences and maximise commercial income, strategically developing owned digital channels to reach audience development and income generation goals.

Role Profile
This is a fantastic opportunity to shape editorial, content and social media strategy at an exciting point in the museum’s development, as we embed our new 5-year Vision, Mission and strategic objectives.

You’ll be a passionate storyteller, content creator and adept social media marketer, a natural-born creative with an obsession for content, design and analytics.

Duties and Responsibilities
Research, produce and commission rich digital content for a diverse and ambitious range of campaigns to amplify V&A Dundee’s profile and engage audiences in imaginative and creative ways, including:
Producing and editing video, audio, text, images, graphics for use across owned and paid digital media channels. 
Developing high-profile digital content for our own and partner channels, giving voice to designers and project participants, clearly positioning V&A Dundee as Scotland’s design champion.
Working with the Philanthropy and Partnerships team to produce engaging digital assets that tell the V&A Dundee story to attract and retain support from corporates, members, trusts and foundations and individuals.
Support the delivery of the museum’s Editorial Strategy, including high impact social media, online, in-museum and broadcast content to deliver V&A Dundee’s vision, mission and strategic objectives
Be a champion for equality, diversity and inclusion across content and partnerships
Play a key role in the museum’s dedicated Decolonisation group, ensuring the stories we tell and voices we feature are truly representative across society
Shape, develop and deliver a strategic digital content plan to support the museum’s refreshed vision
Set goals for the development of owned channels in alignment with strategic growth objectives
Grow and manage the museum’s influencer community and dedicated outreach plans, providing market intelligence and insight to drive content development with partners, platforms and influencers.
Monitor and evaluate digital performance against KPIs and provide weekly analysis and optimization recommendations.
Co-ordinate and project manage mass-audience, large-scale, collaborative projects involving internal and external partners, identifying and managing resources and risks. 
Play a key role in developing our approach to smart commissioning and the effective allocation of resources across teams, facilitating communication to ensure stories from across the museum are highlighted
Manage budgets for digital projects. 
Create and optimise webpages to enhance the visitor journey, build brand awareness and drive ticket sales
Support and advise on SEO including keyword research and optimization; maintaining and building high-quality backlinks and strategies to improve our back-end structure and domain authority.
Support the Social and Marketing Producer in managing V&A Dundee’s social media channels and content calendar
Be available out-of-hours to undertake planned activity or to respond to digital issues on an occasional basis. 
Any other duties determined to be reasonable for this position. 

Personal Specification
Essential

Highly skilled in content creation, from filming and editing to crafting compelling website copy, beautifully designed triptychs and engaging reels.
Ability to analyse, interpret and report on analytics, audience research and associated data to optimise campaigns, improve user experience and deliver to KPIs.
Experience of developing a website, social media channels and associated platforms within brand guidelines for a large, public-facing organisation supported by a range of internal and/or external contributors/suppliers. 
In-depth and up-to-date knowledge of digital media and emerging technology, particularly in relation to mobile, social media and online participation. 
Understanding of web authoring tools including the basics of HTML, with familiarity of online usability and accessibility standards. 
Advanced editing skills, both text and rich media, and extensive experience of maintaining a blog and/or social media profile(s). 
A strong eye for design with experience of managing design-orientated projects. 
Highly organised, with ability to self-plan and prioritise workload. 
Self-motivated, proactive and willingness to go the extra mile. 
Relevant degree or equivalent significant experience. 

Desirable
Experience of working with film/TV production companies
Knowledge of digital media in cultural environments to enable marketing, learning, access, income generation and fundraising. 
Knowledge of digital delivery to specialist audiences in learning or creative environments. 
Excellent contacts and the ability to generate content and broadcast partnerships with third parties
Experience of seeking opportunities for external collaboration and content partnership projects including negotiation and securing funding.

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

The Audiences and Media Assistant provides essential hands- on support across marketing, digital, press, analytics and social media to ensure the smooth delivery and monitoring of integrated campaigns which build the profile of V&A Dundee and drive visits to the museum, exhibitions, events, retail and food & beverage, supporting income generation.

This post will also provide administrative support to the Audiences and Media Director including financial reporting.

Role Profile

This broad range of support requires a confident all-rounder who thrives on moving between disciplines from design and budgets to analytics and visitor enquiries on a daily basis.

Duties and Responsibilities

Assist with the development, delivery and distribution of a broad range of marketing collateral including print, online marketing, sales promotions, partner.
Support the social team in running the museum’s social media channels, specifically daily monitoring of the Sprout inbox, responding to direct mail enquiries and flagging/escalating any potential issues.
Analyse, prepare and share regular reports on audiences, marketing, digital and sales performance including the museum tracking survey, digital analytics and box office data to inform planning.
Support the press office with a range of work, including working with colleagues at exhibition launches, photo calls and filming.
Assisting with CRM administration.
Co-ordinate day to day onsite signage.
Co-ordinate print delivery and distribution, including museum guides and visitor information, working with external printers and print distribution suppliers including onsite distribution.
Co-ordinate and assist in the delivery of audience events which support marketing and tourism objectives.
Co-ordinate the delivery and supply of images and marketing assets, working with designers and external agencies.
Assist the Audiences and Media Director with administration, including organising meetings, preparing materials such as PowerPoint presentations, and following up on action points.
Under the direction of the Audiences and Media Director, manage the day-to-day administration of the department budget, including issuing purchase orders, paying invoices, managing expenses and reconciling budgets.
Be available out-of-hours to undertake planned activity on an occasional basis.
Any other duties determined to be reasonable for this position.

Personal Specification

Essential
Clear communication skills. Strong administration skills
Ability to work with designers and print suppliers to produce in-museum signage and collateral.
Ability to interpret and report on audience data, research reports and ticketing figures.
Ability to manage priorities and work to deadlines.

Desirable
Practical experience of developing audience-targeted print and a strong eye for design.
Experience of budget administration
Experience of web analytics, social media management tools, database management, presentations and email marketing tools.
Understanding of audience segmentation in relation to marketing
Practical experience of image/film licensing and setting up partner promotions
Interest in design, culture, museums and the arts

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland, based at Longmore House. This is a permanent and pensionable appointment.

As Marketing Executive, you will focus on delivering targeted marketing campaigns and
activity to drive our visitor business and promote our membership product.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Historic Scotland membership. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland. This post is based at Longmore House but there is an opportunity for hybrid working. This is a fixed term pensionable appointment for
an initial period of 9 months with possible of extension or conversion to a permanent role.

This is a new post created as a result of an organisational restructure. The role of Marketing Executive is to work with the Marketing Manager to deliver targeted marketing activity to support areas of income generation and identify opportunities where marketing can support the wider organisation outwith our visitor business.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Venue Sales, including hospitality events and filming, Retail and Catering. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

CONTEXT – THE ROLE OF THE CHARITY
National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care. Our vision is simple: Nature, Beauty and Heritage, for everyone.
Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness, for everyone to experience today and for generations to come.
Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.
We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.
We are the largest membership organisation in Scotland, one of the best supported charities when it comes to our 2,500+ volunteers, and we a charity that provides employment and skills development to over 1,500 people across Scotland.
As well as being driven by our purpose we are also guided by our Values: Brave, Caring, Inclusive, Vibrant and Curious. Standing up and being counted matters to us, as does supporting each other, including everyone, being engaging and always looking for ways to improve.
THE CUSTOMER & CAUSE DIRECTORATE
A key directorate at the Trust is Customer & Cause which comprises a team or circa 40 people, supported by a strong set of external agency partners.
We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity for the charity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.
The directorate works closely with our regional colleagues at our properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.
The directorate is formally based at the Trust’s HQ in Edinburgh but the nature of most of our roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

As part of a team responsible for building the profile of National Museums Scotland through media and digital channels, you will drive visits to our four national museums and our website through the delivery of specific media relations and communication campaigns. You will do this through creating compelling media materials, events and
photo opportunities, filming facilitation and managing external agencies working on our behalf. Targeting a range of media and developing partnerships which extend reach will form part of your remit as will responding to media enquiries.

Educated to degree level (or equivalent) you will have knowledge of applied and strategic media relations and best practice in the world of media relations and communications. It is vital that you have significant relevant practical experience in the field which includes creating compelling media materials and statements, managing
sensitive media and communications issues, and acting as a spokesperson, preferably gained within a cultural setting.

Hours: Full time
Duration: Fixed term (June – September)

The Royal Yacht Britannia is an award-winning, five-star visitor attraction and exclusive evening events venue in Edinburgh, which employs more than 160 staff. This former floating palace of Her Majesty The Queen, usually attracts circa 350,000 visitors a year from around the world, and would normally host circa 100 exclusive evening events per annum.

Led by Chief Executive, Bob Downie, Britannia provides an exceptional experience for visitors. This dedication to excellence has led to the Royal Yacht being rated as Best UK Attraction (Which? Magazine) and Scotland’s Best Visitor Attraction for 13 years running. Britannia is also TripAdvisor’s Travellers’ Choice Best of the Best award winner, and the top 1% in the world in its category.

Based on board The Royal Yacht Britannia, this seasonal position is part of the Marketing team. You will be the ‘voice of Britannia’, giving visitors information over the phone and by e-mail. You will also be responsible for other general office administration.

As the UK’s Best Attraction, a passion for offering great customer service, together with an excellent telephone manner is essential, as well as an enthusiastic can-do attitude.

Hours of work will be from 8.55am until 5.05pm. You will be expected to work up to 3 weekends in August.

Company benefits include:
– 10% employer pension contribution (no employee contribution)
– 6.6 weeks/33 days pro-rata, annual holiday entitlement
– Up to one week/5 days pro-rata, long service holiday entitlement
– Hybrid working opportunities
– Life Assurance
– Employee Assistance Programme
– Performance and loyalty payment scheme
– Complimentary tickets and staff discount (Britannia and Fingal Hotel)
– Free car parking for staff at The Royal Yacht Britannia

Please e-mail recruitment@tryb.co.uk attaching both your CV and a covering letter explaining why you would like to work for Britannia. Alternatively, post your CV and a covering letter to:

Director of Marketing
The Royal Yacht Britannia
Ocean Terminal
Leith
Edinburgh
EH6 6JJ

Closing date for applications is 5pm on 25 April 2022.

No agencies please.

Hours: Full-Time
Duration: Permanent

We are looking for an exceptional Marketing Manager to join our team. This position presents a rare opportunity to join the team who run The Royal Yacht Britannia, a leading five-star visitor attraction with an outstanding reputation for quality and customer experience, and the team behind our sister ship, Fingal, Scotland’s only luxury floating hotel (Edinburgh’s No.1 hotel on TripAdvisor).

Britannia is an award-winning, five-star visitor attraction and exclusive evening events venue in Edinburgh, which employs more than 160 staff. This former floating palace of Her Majesty The Queen, usually attracts circa 350,000 visitors a year from around the world, and would normally host circa 100 exclusive evening events per annum.

Fingal started life as a lighthouse tender and is now a luxury floating hotel permanently berthed on Edinburgh’s vibrant waterfront. Re-launched in January 2019, it has been transformed into a luxurious 23 cabin boutique hotel, and exclusive use venue by the award-winning team at The Royal Yacht Britannia.

Reporting to the Marketing Director you will be a key member of the Marketing team, helping to develop and implement successful marketing strategies for both ships, as well as deputising in her absence.

Experience in this field is required, preferably gained in a high-quality, luxury tourism and hospitality, or hotel environment. A proven track record in marketing management, including PR, copywriting, advertising, design, website and digital communications is essential.

Key strengths should include: a creative marketing mind and strong communication skills, as well as a positive and flexible approach when managing a busy and varied workload. It is also essential that you are passionate about attention to detail, delivering service excellence, and have a good sense of humour.

Key responsibilities
As a key member of the Marketing team, you will be responsible for:
– Delivering strategic marketing plans with a positive, flexible approach.
– Developing good working relationships within the Marketing team, and across the organisation.
– Planning and implementing PR and advertising campaigns.
– Managing media and film requirements.
– Creating new and nurturing existing relationships with industry partners.
– Overseeing design and print, and liaising with design and advertising agencies.
– Copywriting for all media, including advertising, promotional print, press releases, website and social media.
– Working closely with tourism agencies, the travel trade, and business organisations.
– Delivering presentations and briefings.
– Developing website and digital communications and social media with the team.

Company benefits include:
– 10% employer pension contribution (no employee contribution).
– 6.6 weeks/33 days pro-rata, annual holiday entitlement.
– Up to one week/5 days pro-rata, long service holiday entitlement.
– Hybrid working opportunities.
– Life Assurance.
– Employee Assistance Programme.
– Performance and loyalty payment scheme.
– Complimentary tickets and staff discount (Britannia and Fingal Hotel).
– Free car parking for staff.

If you feel you have the personality, skills and experience we are looking for then we would love to hear from you.

Please send your CV and a covering letter outlining why we should select you for this role to: recruitment@tryb.co.uk or postal applications to:

Casey Rust
Director of Marketing
The Royal Yacht Britannia
Ocean Drive
Leith
Edinburgh
EH6 6JJ

Please provide contact details for two referees.

Closing date: Friday 22 April

No agencies please.

MARKETING AND COMMUNICATIONS OFFICER
FULL TIME, FIXED TERM 18 MONTHS (BAND 5)
Job Summary

This is an exciting opportunity for an individual who thrives on creating audience-focused and engaging marketing and communications content. The ideal candidate will be creative, highly organised and keen to play a key role in a major capital project to deliver a suite of new spaces for the National Galleries of Scotland’s renowned collection of Scottish art.

The Scottish National Gallery Project is transforming the way Scottish art will be shown in our galleries and experienced by our visitors. New exhibition spaces directly accessible from Princes Street Gardens will provide a light-filled new home for the Galleries’ unrivalled collection of Scottish art, raising its profile for visitors from all over the world.

The first phase of the Scottish National Gallery Project was completed in 2019. This included a new entrance area in East Princes Street Gardens, a new café, refurbished restaurant and shop, an extensive sandstone terrace, and new landscaping and paths to improve access to the gardens and the Galleries. Work is now focused on delivering the stunning new gallery spaces where the artwork will be displayed.

This role will play a key part in helping devise and deliver on the marketing and communications plans for the project as it moves toward completion. Work will include media relations, creating social media content and marketing collateral, assisting with a wayfinding strategy for the new galleries and devising internal communications approaches and content. The post holder will also provide rota cover for the NGS press office, responding to enquires and arranging visits for media across all NGS sites.