The Content Manager leads the development of content to engage audiences and maximise commercial income, strategically developing owned digital channels to reach audience development and income generation goals.
This is a fantastic opportunity to shape editorial, content and social media strategy at an exciting point in the museum’s development, as we embed our new 5-year Vision, Mission and strategic objectives.
You’ll be a passionate storyteller, content creator and adept social media marketer, a natural-born creative with an obsession for content, design and analytics.
Duties and Responsibilities
Research, produce and commission rich digital content for a diverse and ambitious range of campaigns to amplify V&A Dundee’s profile and engage audiences in imaginative and creative ways, including:
Producing and editing video, audio, text, images, graphics for use across owned and paid digital media channels.
Developing high-profile digital content for our own and partner channels, giving voice to designers and project participants, clearly positioning V&A Dundee as Scotland’s design champion.
Working with the Philanthropy and Partnerships team to produce engaging digital assets that tell the V&A Dundee story to attract and retain support from corporates, members, trusts and foundations and individuals.
Support the delivery of the museum’s Editorial Strategy, including high impact social media, online, in-museum and broadcast content to deliver V&A Dundee’s vision, mission and strategic objectives
Be a champion for equality, diversity and inclusion across content and partnerships
Play a key role in the museum’s dedicated Decolonisation group, ensuring the stories we tell and voices we feature are truly representative across society
Shape, develop and deliver a strategic digital content plan to support the museum’s refreshed vision
Set goals for the development of owned channels in alignment with strategic growth objectives
Grow and manage the museum’s influencer community and dedicated outreach plans, providing market intelligence and insight to drive content development with partners, platforms and influencers.
Monitor and evaluate digital performance against KPIs and provide weekly analysis and optimization recommendations.
Co-ordinate and project manage mass-audience, large-scale, collaborative projects involving internal and external partners, identifying and managing resources and risks.
Play a key role in developing our approach to smart commissioning and the effective allocation of resources across teams, facilitating communication to ensure stories from across the museum are highlighted
Manage budgets for digital projects.
Create and optimise webpages to enhance the visitor journey, build brand awareness and drive ticket sales
Support and advise on SEO including keyword research and optimization; maintaining and building high-quality backlinks and strategies to improve our back-end structure and domain authority.
Support the Social and Marketing Producer in managing V&A Dundee’s social media channels and content calendar
Be available out-of-hours to undertake planned activity or to respond to digital issues on an occasional basis.
Any other duties determined to be reasonable for this position.
Highly skilled in content creation, from filming and editing to crafting compelling website copy, beautifully designed triptychs and engaging reels.
Ability to analyse, interpret and report on analytics, audience research and associated data to optimise campaigns, improve user experience and deliver to KPIs.
Experience of developing a website, social media channels and associated platforms within brand guidelines for a large, public-facing organisation supported by a range of internal and/or external contributors/suppliers.
In-depth and up-to-date knowledge of digital media and emerging technology, particularly in relation to mobile, social media and online participation.
Understanding of web authoring tools including the basics of HTML, with familiarity of online usability and accessibility standards.
Advanced editing skills, both text and rich media, and extensive experience of maintaining a blog and/or social media profile(s).
A strong eye for design with experience of managing design-orientated projects.
Highly organised, with ability to self-plan and prioritise workload.
Self-motivated, proactive and willingness to go the extra mile.
Relevant degree or equivalent significant experience.
Experience of working with film/TV production companies
Knowledge of digital media in cultural environments to enable marketing, learning, access, income generation and fundraising.
Knowledge of digital delivery to specialist audiences in learning or creative environments.
Excellent contacts and the ability to generate content and broadcast partnerships with third parties
Experience of seeking opportunities for external collaboration and content partnership projects including negotiation and securing funding.
Deadline for applications: no later than 17.00, 16 May 2022.
This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.