Marketing & PR

Whale and Dolphin Conservation (WDC) is looking for a passionate applicant to support the Centre Manager in promoting and delivering a high quality visitor experience at the Scottish Dolphin Centre in Moray.

You will be responsible for marketing and promotion of the Centre, including our active social media presence. You will be a positive mentor to our residential volunteers, and support and recruit community volunteers from the local area.

You will work to maximise income generation through donations, events and WDC membership recruitment.

WDC offers a flexible 35 hour working week and a 25 day holiday package. Weekend work required (1 in 3).

WDC is the leading global charity dedicated to the conservation and welfare of all whales and dolphins. To find out more about our work please look at our website, www.whales.org.

DCA is looking to recruit a Communications Assistant who will be responsible for supporting all the activities of the Communications team. In particular the Communications Assistant will ensure that DCA is able to communicate effectively with its audiences through the distribution of accurate, targeted information by email, social media, web and other means employed by the Communications Department.

The Communications Assistant is also responsible for ensuring the smooth running of DCA’s ticketing system through inputting and updating event information, running reports and analysis, and ensuring data is regularly cleansed. As well as for supporting DCA’s internal procedures for reporting audience activity and feedback, for collating and sharing relevant data about DCA’s audiences, and for simple design tasks within the team.

About Us
Dynamic Earth is a unique and iconic visitor’s attraction; it is like nothing else on Earth. It’s a chance to experience the primeval forces of nature as they shaped our planet, to journey through space and time and even go on a 4D VENTURE around the world. You’ll be embarking on the interactive adventure of a lifetime – the lifetime of our planet. This means that you will be working in an exhilarating, interesting and engaging work environment.

Background summary
Reporting to the Fundraising Manager and working closely with the Commercial Director, Scientific Director and the Head of Development. The Fundraising Officer role is focused on maintaining relationships with existing donors, especially Patrons and potential mid-level and regular donors, drafting Trust and Foundation applications for less than £10,000 and identifying and researching new donors.

Main responsibilities
• Lead on Patrons programme stewardship, communication, research and identification of new Patrons, working closely to team strategy and under the guidance of the Fundraising Manager
• Research into new prospect identification including Trusts and Foundations, Companies, Individuals and Governmental sources of support
• Assist in all aspects of delivering a high-quality annual events programme
• Assist in the delivery of quality marketing materials for fundraising prospects and donors
• Manage the fundraising database

Specific responsibilities

Patrons
• Manage the Patrons programme, including stewarding and retaining members, ensuring they feel welcomed and cared for by Dynamic Earth and assisting the overall team effort to recruit new Patrons
• Dealing with individual enquires from Patrons to provide a friendly and bespoke service
• Manage the communications programme for Patrons, making full use of digital communications to stay in touch

Fundraising Events & Communications
• Assist with the engagement and cultivation activities to involve stakeholders with Dynamic Earth by helping with bespoke fundraising events, ranging from entertaining potential supporters, tours of Dynamic Earth, thank-you events and utilising the contacts of Dynamic Earth’s own Corporate Events team
• Manage the invitation process including the invitation lists, ensuring details are recorded on the database
• Co-ordinate communications with donors through printed media, website and social media to ensure an effective stewardship of donors, helping to build a community of supporters
• Assist in the production process of all fundraising materials
• Assist with effective communications about fundraising on the Dynamic Earth website and digital communications, working closely with Marketing and the Learning teams within the organisation

Additional Fundraising Deliverables
• Identify and research all types of fundraising prospects, especially Trusts, Foundations and Companies / Corporates
• Support preparation of fundraising applications to Trust, Foundations and Statutory Bodies and Corporates for sponsorship, focusing on those bids under £10,000
• Maintain the stewardship programme, ensure all donors are cared for in a systematic and professional way

Fundraising Operations, including Database, Research, Finance and Reporting
• Maintain and expand the donor database, which will be a multi-functional database capable of managing a donor pipeline with details of potential supporters and plans to engage with them, plus financial records and details of interactions with Dynamic Earth through events and stewardship
• Ensure Dynamic Earth is compliant with data protection and fundraising regulations
• Maintain and expand a Donor Research function for identifying potential new major donors, research on trusts and foundations and links to possible corporate sponsors. This will include desk research and collating information from across Dynamic Earth
• Liaising with Finance to ensure effective banking and thanking of gifts and ensuring Gift Agreements are in place and Gift Aid returns to HMRC are done on a regular basis
• Assist in the monitoring of progress of projects with trust funding, making sure payments are received on time and reports submitted as required
• Assist with effective management of budgets that are delegated to the Fundraising Team

Skills and Experience
The successful candidate will need to be able to demonstrate the following skills, experience and attributes in both the written application and the interview process:
• Experience of working in charity, ideally with a membership or regular giving programme
• Experience of writing applications for Trusts and Foundations
• Demonstrable people skills, able to listen and understand the needs of donors and teams within the organisation, especially the Marketing team and the Learning team. To enjoy networking and meeting new people.
• Comprehensive and flexible communications skills – including the ability to write proposals, fundraising text and reports.
• Understanding and enthusiasm for working with digital communications and social media.
• Able to use a range of IT platforms; databases, spreadsheets, word processing, PowerPoint, Outlook.
• Practical experience and understanding of, and interest in systems, including database records and financial systems, with a commitment to accuracy and professionalism in these areas. Experience in using and overseeing databases, ideally in a fundraising or customer relations context.
• A good organiser, able to plan and co-ordinate and deal with the unexpected.

Benefits of the Fundraising Officer position:
• Salary c.£22k per annum
• Annual Leave 34 days including public holidays
• Company Contributory pension scheme of up to 5%
• Death in Service (4 times salary) and Critical Illness Cover
• Limited complimentary entry to Dynamic Earth for family and friends
• Free staff car-parking
• 25% Discount in the Natural Selection Gift Shop
• Subsidised meals from the Food Chain Café within Dynamic Earth
• Staff Canteen (complimentary tea, coffee, bread)
• Matched company pension contribution of 5%
• Free entry to ASVA member visitor attractions (subject to conditions)
• Limited Gym Membership at MacDonald Holyrood Hotel
• Confidential advice-line through our Employee Assistance programme

To apply: Please send your CV and a covering letter setting why you think you are the best person for this position to james.gray@dynamicearth.co.uk

CONTEXT
The National Trust for Scotland is a charity, established in 1931, to provide access and enjoyment to the properties, places and collections in its care. We also exist to protect what we look after for future generations to enjoy; and increasingly we are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

The Trust is the largest membership organisation in Scotland with well over 300,000 members who experience access to our places and play an important part in supporting our charitable work. As well as being proud of having such a strong membership following, the Trust attracts millions of visits to its properties and places each year. Visitors can from around the world, across the UK, and there is very strong following within Scotland too.

One of the key directorates at the Trust is called ‘Customer & Cause’. The directorate of circa 40 people exists to inspire people to visit, join and donate to the Charity. The directorate consists of four teams: Marketing, Membership, Fundraising and Communications.

PURPOSE OF THE ROLE
The Head of Marketing is a senior leadership role at the Trust. The role exists to connect what the Trust has to offer to as many people as possible, including ensuring we are proactive about reaching new audiences who will benefit from what we have to offer. Key to the role is presenting the Trust in new and compelling ways so that the full breadth of our offer is understand and viewed positively.

Since 2018 the Trust has been following a brand-led approach to its marketing encapsulated in our multi-year campaign, For the Love of Scotland. Giving everyone we want to reach an easy starting-point about why we matter and how they can get involved is crucial. Ensuring this common and compelling way of presenting the Trust is carried through into all that we do and say is a key part of the role.

The senior directorate leadership is detailed below. An organogram of the Marketing function is contained at the back of this document.

KEY RESPONSIBILITIES
• Shared leadership responsibilities – As a senior role in the Customer & Cause directorate, the role involves working closely with the Director and other Heads of Function to develop the annual Visitor-Member-Donor Plan and review its performance against income and other metrics on a continuous basis. Additionally, the role is part of the Management Leadership Group which brings together senior leaders across the Trust to review and inform the charity’s ongoing direction and performance.
• Be responsible for brand strategy – You are responsible for leading on all matters that involve formal brand reviews, repositioning opportunities, the development of key messages, visual identity and the application of the brand through frameworks that colleagues can access and enact. The responsibility for brand extends to ensuring it is embedded across the Charity through initiatives like common signage and other branding solutions across the Trust’s estate. You will commission and review ongoing brand insights (including uGov & focus groups) to ensure the Trust has a data-driven mechanism for determining how it will wish to develop its brand in the future.
• Audience definition and development – You will lead on developing, rolling-out and maintaining a consistent approach to audience for the Trust, including advising on how the Trust can engage with new audience groups. You will lead on informing the way audience framework needs to be considered when planning major projects or campaigns across the Trust. In this way the Trust will be clear on who it engages with today and which audiences it will engage with in the future.
• Marketing strategy and campaign development – You will lead on developing and delivering the annual campaign plan, including defining the brief for national advertising campaigns to support visitation, membership and fundraising plans. You will do this with clear income targets to support, defined marketing metrics to achieve, and a budget allocation to manage activity within. Regular reporting, and revision of activity where required, are essential to ensure the Trust’s marketing is responsive to performance data and wider shifts in market conditions.
• Strategy and deployment of content marketing across Trust ‘own channels’ – The stories we share in our member magazine, on our website and through social media are key. You will lead on ensuring there is a clear set of themes and prioritisation for storytelling across Trust channels. You will work closely with the Head of Communications to ensure these stories are aligned with earnt media opportunities through PR activity. You will ensure there are effective tracking pf results to ensure that the content is performing as effectively as possible as a form of marketing activity.
• Oversee the Trust’s inhouse studio team – You will have oversight of the editors, in-house designers and approach to managing a network of freelance creatives. You will ensure there are established business processes for prioritising the extensive requests from across the Trust for content solutions to be developed, ensuring deadlines are achieved, and budgets and internal client needs are all considered.
• Digital marketing – You will lead on managing the Trust’s approach to how it markets its activities on nts.org.uk as a key communication platform and any other subject-specific websites. You will ensure we have a clear plan for SEO, digital affiliate programmes, website performing tracking, and conversion optimisation for all end-user outcomes we wish to inspire. You will ensure that the Trust’s website is continually optimized to support it being the ecommerce solution that carries 90% of membership sales, plus growing donations and online shop sales.
• Digital development ¬– You will develop a strategic plan for how digital experiences can offer new ways to interact with Trust properties, places and collections. You will lead on commissioning and overseeing the projects for national digital experiences, and providing support to property-specific immersive digital experiences as required on a consultancy basis. You will also provide digital solutions, where required, to support recruitment, volunteering, advocacy, participation and online retail.
• Supporting our ambitions for membership development – You will work closely with the Head of Membership to ensure that the marketing activity maximises our ability to attract the annual recruitment plan of new members, and provide marketing services to ensure we maximise member engagement and member retention. You will ensure marketing activity is monitored constantly in line with the sales targets for membership which brings in a third of the charity’s total income.
• Supporting our ambitions for voluntary income growth – You will work closely with the Head of Fundraising to ensure that our approach to brand, marketing, content, digital and consents maximises our ability to inspire donations to the Trust. In particular, you will focus on ensuring that the cause message of why the Trust exists is consistently applied to create the right conditions for success for driving donations. Where specific marketing campaigns are needed for fundraising products or corporate partnerships, you will work with the Head of Marketing to define the brief, commission creative development, and advise on media planning buying.
• Financial planning and reporting – You will manage a large budget and ensure that the annual planning and phased spend are in line with agreed parameters. You will support ongoing performance review and reforecasting processes.
• Team management – You will manage a team of 10+ people (see organogram) that covers marketing, content specialists, digital experts and account management. You will manage recruitment, annual objective setting, monthly reviews and career development for members of your team.
• Agency selection and management – You will lead on managing agency selection, briefing and ongoing review for above-the-line, media planning and buying, digital and contract publishing.
• Data gathering through marketing initiatives – You will develop initiatives to ensure we’re maximising the levels of consent from our member base as well as building a pipeline of engaged audiences that we can continue to cultivate individuals along a supporter journey to become visitors, members and donors and increase their contribution to the Trust.

SCOPE OF ROLE

People Management
• Direct Line management of Brand Manager, Destination Marketing Manager, Membership Marketing Manager, Account Manager, Digital Engagement Manager. You will manage a wider of team of 10+ people that includes the editors, designers and digital specialists, as well as the other members of the Marketing Team (see organogram).
• Key internal relationships with Executive Team, Management Leadership Group, Heads of function in Customer & Cause, operations managers in the regions and colleagues in C&C directorate
• Manage external agencies as necessary.

Financial Management
• Budget holder, responsible for budget preparation, forecasting, phasing, monitoring and control; examining return on investment and ensuring all actions are taking with a view to the long-term financial stability of the Trust
• Advise and support the Membership, Fundraising, and Communications teams in terms of allocating campaign budgets for maximum reach and ROI
SKILLS, EXPERIENCE & KNOWLEDGE
The above outlines the key skills the job holder will need to possess and exercise. In addition, either knowledge of or experience in the following is required:

Essential
• Experience of developing and building successful brands preferably in the not-for-profit sector
• Significant marketing experience in a multi-site environment
• Clear understanding of the marketing mix as well as above and below the line marketing tools, with an eye to future marketing approaches.
• Experience of working in a results driven environment, delivering success against key targets.
• Experience of leading a team
• Demonstrable skills in successful budget and financial management, combined with clear evidence of commercial awareness.
• A proactive approach with problem solving skills and a keenness to push the boundaries.
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range stakeholders
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A relevant degree or Marketing specific qualifications or equivalent experience
• Competent user of Microsoft Office products

Desirable
• Knowledge & understanding of Customer Relationship Management Systems
• A current valid driving license

The Key Responsibilities, Scope of Job, and Required Qualifications, Skills, Experience & Knowledge reflect the requirements of the job at the time of issue. The Trust reserves the right to amend these with appropriate consultation and/or request the post-holder to undertake any activities that it believes to be reasonable within the broad scope of the job or his/her general abilities.

 

One of the largest and most important art collections in the world, the Royal Collection has a fascinating history, and our Marketing Section is responsible for promoting its stories and encouraging visitors to the Royal residences to see it on display.

Your challenge will be to manage the delivery of innovative marketing campaigns for the Palace of Holyroodhouse, attracting wider audiences and inspiring greater awareness of everything the Royal Collection Trust has to offer.

Collaborating with teams across Royal Collection Trust, you’ll co-ordinate a varied annual campaign timetable and the creation of marketing materials which develop and protect our brand.

Identifying and developing strategic partnerships will be key, in order to create new opportunities to promote royal residences, exhibitions and events in support of the marketing strategy

Responsible for coordinating and analysing critical research, you’ll understand our audiences and be a source of expert advice.

You’ll also build strong relationships with external marketing agencies and analyse campaign performance

Creative thinking will be key, and in all that you do you’ll support the organisation, developing our brand to produce compelling marketing campaigns time and time again.

Hours: Full-Time
Duration: Permanent
Salary: Dependent on experience

We are looking for an exceptional Senior Marketing Manager to join our team. This position presents a rare opportunity to join the team who run The Royal Yacht Britannia, a leading visitor attraction with an outstanding reputation for quality and customer experience, and the team behind our sister ship, Fingal, Scotland’s only luxury floating hotel.

Britannia is an award-winning, five-star visitor attraction and exclusive evening events venue in Edinburgh, which employs more than 160 staff. This former floating palace of Her Majesty The Queen, usually attracts circa 350,000 visitors a year from around the world, and would normally host circa 100 exclusive evening events per annum.

Fingal started life as a lighthouse tender and is now a luxury floating hotel permanently berthed on Edinburgh’s vibrant waterfront. Re-launched in January 2019, it has been transformed into a luxurious 23 cabin boutique hotel, and exclusive use venue, ranked Edinburgh’s No. 1 Hotel on Tripadvisor.

Reporting to the Head of Marketing you will be a key member of the Marketing team, developing and implementing successful marketing strategies for both ships, as well as deputising in her absence.

Extensive experience in this field is required, preferably gained in a high-quality, luxury tourism and hospitality, or hotel environment. A proven track record in marketing, including PR, copywriting, advertising, design, website and digital communications is essential.

Key strengths should include: a creative marketing mind and strong communication skills, as well as a positive and flexible approach when managing a busy and varied workload. It is also essential that you are passionate about delivering excellent service, have a keen attention to detail and a good sense of humour.

Key responsibilities

As a key member of the Marketing team, you will be responsible for:

– Delivering strategic marketing plans with a positive, flexible approach
– Developing good working relationships within the Marketing team, and across the organisation
– Planning and implementing PR and advertising campaigns
– Managing media and film requirements
– Overseeing design and print, and liaising with design and advertising agencies
– Copywriting for all media, including advertising, promotional print, press releases, website and social media
– Working closely with tourism agencies, the travel trade, and business organisations
– Delivering presentations and briefings
– Developing website and digital communications and social media with the team.

Company benefits include:

– 33 days annual holiday entitlement
– Hybrid working policy
– Enhanced long service holiday entitlement
– 10% non-contributory company pension
– Life assurance
– Performance and loyalty payment scheme
– Complimentary tickets to The Royal Yacht Britannia
– Staff discount in the Royal Deck Tea Room, Britannia Gift Shop and The Lighthouse Restaurant & Bar aboard Fingal
– Free car parking at The Royal Yacht Britannia

If you feel you have the personality, skills and experience we are looking for then we would love to hear from you.

Please send your CV and a covering letter outlining why we should select you for this role to: recruitment@tryb.co.uk or postal applications to:

Casey Rust
Head of Marketing
The Royal Yacht Britannia
Ocean Drive
Leith
Edinburgh
EH6 6JJ

Please provide contact details for two referees.

Closing date: Monday 11 October at 5pm

No agencies please.

Please note, due to the volume of applications we receive, we are unable to respond to unsuccessful candidates. If you have been selected for interview you will be contacted directly.

We are looking for a self-motivated and enthusiastic individual to support marketing activity. You will have the marketing knowledge and skills to administer, co-ordinate and prepare content for a range of digital channels.

Based at our HQ at Falkirk Stadium, you will work closely with staff in all functional areas of the Trust to help achieve the mission of the Trust which is to enrich people’s lives in the Falkirk area. Joining us, you will co-ordinate material across all culture, heritage, tourism, recreation, sport and library services.

You will have in-depth knowledge of contributing to web based material in a relevant business environment with experience in using Google analytics and paid social media and PPC advertising. You will have copywriting skills and well developed and comprehensive IT skills. You will be a good communicator, able to network effectively and be able to interpret and assess a wide range of information. A degree in Marketing or a similar discipline is desirable.

The successful applicant will be employed by Falkirk Community Trust. You will receive a generous benefits package which includes free membership of our health and fitness services.

It is planned that the services currently provided by Falkirk Community Trust will transfer to Falkirk Council with effect from 1st April 2022. On that basis, all employees working for the Trust on this date will transfer to the Council in line with Transfer of Undertakings Protection of Employment (TUPE) legislation.

If you are interested in applying for this role, please visit My Job Scotland .

We have a fantastic new job opportunity for a Digital Marketing Assistant who is motivated and enthusiastic about events and sport.

Responsible for assisting the Marketing Manager in delivering the marketing, communications and PR strategy for the racecourse.

As a Marketing Assistant you will have strong written and verbal communication skill to support the Commercial team in the concept, creation and distribution of full marketing mix engagement including original blog, emails, and social media content. You will also support the delivery of a 5-star customer service in the Racecourse Office.

Duties

Marketing and PR:
– Assisting the Marketing Manager in the provision of first-class marketing support
– Assisting with the preparation and distribution of publications and promotional materials
– Assist with the management of the Ticketing and CRM system
– Contribute to strategic marketing planning as required
– Actively be involved in tourism and racing partnerships for example East Lothian Tourism Action Group and Two Circles.
– Work closely with Racing UK to maximise opportunities such as The Champion Chase
– Assist in the management of the race programme

Digital Marketing:
– Supporting the management of the company social media accounts including customer service and engagement
– Developing digital campaigns that drive conversion rates
– Responsible for content creation for Musselburgh Races social media and website including video creation to showcase our racedays
– Management and delivery of blogger/influencer outreach and raceday activation – sourcing, fulfilment, and promotion
– Keep website up to date regarding fixtures, timings, packages and content
– Distribute the post raceday survey and circulate results

Office Support:
-When required, support the office/reception/hospitality by following up queries, answering phone calls, making appointments, printing badges, looking after guests and writing and sending letters and marketing material and emails.

The ideal candidate will have experience in the following: Facebook, Twitter, LinkedIn, Instagram, Canva and Mailchimp. It is preferable but not essential to have a proven track record in growing a social media following and creating brand identity. Some sales ability or experience would be a benefit too but not essential. This is a full time, office based role.

Salary: competitive

Please email your C.V to enquiries@musselburgh-racecourse.co.uk – please no agency enquiries.

This rare opportunity will see you working in one of Scotland’s most dynamic cities, Dundee. RSPB Scotland are looking to engage with the people who live and work in Dundee on exploring how to save nature together. This varied and exciting position is the first step of our journey in the city and has lots of scopes to be shaped by you.

What’s the role about?

With climate and biodiversity in crisis, the environment needs our help more than ever. The importance of bringing people closer to nature has arguably never been greater and we’re looking for someone to explore what matters to the people of Dundee and to make important connections.

We want to be part of a diverse, people-powered movement to take long-lasting action for nature and Dundee provides an opportunity to achieve this alongside others.

To achieve this, you will be part of the city, building relationships with the people who live and work thereby having conversations and listening to people about their experiences and what matters to them. This will be achieved through direct engagement via a variety of communication methods and you will be responsible for planning, developing and delivering this programme.

We want RSPB Scotland’s future in Dundee to be relevant, innovative and collaboratively designed but first we have to understand what is happening in Dundee now. You will spend time exploring and reporting on existing initiatives and projects, scoping multi-sector partnership working opportunities and assess and communicate on where we can add value to existing work by other organisations.

Through this project, you will begin to identify new strands of work and opportunities for RSPB Scotland and will work closely with the Senior Conservation Officer on making recommendations to inform the next stage of the project.

There are already a number of successful and innovative environmental initiatives across the city and the need for meaningful collaborative environmental action as a force for transformational, positive change has arguably never been greater. The successful candidate will immerse themselves in this environment as RSPB Scotland’s representative in the city.

We want a creative, passionate individual to drive our work in Dundee, bringing energy, fresh ideas and problem-solving skills. This exciting position is the first step on RSPB Scotland’s journey in Dundee and has lots of scope to be shaped by you. If this sounds like the role for you, then we’d love to hear from you.

This post is managed by the Senior Conservation Officer covering Loch Lomond, The Trossachs, and Tayside. The Project Officer will also be supported by the Engagement team based in Edinburgh and the Giving Nature a Home Glasgow team as necessary.

The base location for this role is flexible and can be home-based. The successful candidate will however need to be able to and travel within Dundee frequently and regularly liaise with communities and organisations based there.

What we need from you?

As Project Officer in Dundee, you will lead on all agreed project outcomes and work independently to drive forward our aspiration in a professional and enthusiastic manner. Therefore, you will have:

– Excellent verbal communications skills; being able to passionately communicate about your work in a credible manner
– An ability to produce clear written communications in the form of reports and articles
– Excellent problem-solving skills and the ability to find creative solutions
– Experience of developing and working in partnerships
– Proven time management and organisational skills
– Interpersonal skills and the ability to effectively engage with and enthuse a wide range of people
– The ability to work under your own initiative and adapt to changing circumstances
– The ability to work well as part of a cross-functional team
– Competent IT skills (e.g. Microsoft Office)
– Energy and passion
– As this role involves request travel – Access to transport is important

For all application/role enquiries please contact – David.Hunt@rspb.org.uk

Please note that you will be required to only complete an online application form.

Before applying to this role we would encourage you to read through the candidate guidance notes attached to the top of this advert.

The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the fixed term.

The Place:

Xpress are delighted to be working with one of our Scottish based ASVA members. {Association of Scottish Visitor Attractions} Our client has recent expanded their Historical Visitor venue and owing to additional investment our client is now looking to strengthen the existing team by appointing in a newly created role the position of a Marketing and Events Officer.

The Job:

As Marketing and Events Officer you will be fully responsible for the day to day marketing activities which you will be fully involved in as part of your job remit as M&E officer you will work closely with the Venue Management team and manage, implement and communicate internally and externally the full marketing strategy and plan, thus ensuring all staff are aware of the key marketing objectives of the Visitor Attraction within the Scottish Tourism sector.

Within your role you will must be able to have a solid understanding of all marketing tools as well as up to speed with all new social media platforms and devices so that the venue is being represented on all advertising channels

Within your role as M&E Officer you will be based at the venue premises which are based in Fife your hours of work would generally be normal Venue hours however as M&E Officer you would be expect from time to time to attend evening events and weekend events.

The Person:

Ideally, we are looking to attract a marketing graduate that has perhaps gained a couple of years in a Marketing Admin position and is not looking to progress their career up within a broader remit incorporating events or perhaps you might be experienced in working in a Tourism Visitor attraction environment and have been commuting into perhaps Edinburgh and now wish to work local to fife

The Rewards:

Our client is looking to pay a basic salary of £21,000 with a salary review in April 2022; we would also look for the right person compounding the working week for a rolling 5 days over 7 to 3 days over 7 day week

Eden Scott is delighted to be working with an Edinburgh based Visitor Attraction, a landmark centre for contemporary art, craft and design built around a leading international tapestry studio.

They occupy an extraordinary building in the heart of Edinburgh, from where they programme, commission and produce exhibitions and events for audiences and clients who share their passion for making and the creative arts.

An exciting opportunity has arisen to join the organisation in a newly created role of Marketing & Communications Manager, the successful candidate will be responsible for increasing the organisations audience for tapestry and commercial activities. You will create and implement press and marketing plans to boost the profile of the centre as a world-renowned tapestry studio, events venue and visitor attraction; manage the website, social media, digital and print communication; obtain necessary consent and provide final approval on all marketing collateral; and, collaborate with all colleagues to develop and maintain deadlines.

Working strategically to meet commercial revenue and audience development targets, you will conduct market research and evaluation; develop pricing and promotional strategies; coordinate and manage marketing partners and identify opportunities to enhance the brand.

Reporting to the Head of Commercial & Operations, the successful candidate will have proven marketing, advertising and communication skills in a commercial or target-driven environment. You will be able to think creatively and analytically, generate content and implement plans effectively to get results. The job is perfect for a candidate with a demonstrable track record of marketing and communications, looking to take their next step and assume a significant level of autonomy and responsibility.

Key responsibilities of the role include:
• Working with the Head of Commercial & Operations to develop and drive a marketing and communications strategy to increase the reach and impact of their work.
• Plan and manage delivery of dynamic, innovative and results-led press and marketing campaigns contributing to the achievement of commercial sales targets and audience development.
• Conduct market research and evaluation, including visitor surveys, and interrogate sales data to identify trends and inform visitor targets plus the audience development strategy.
• Develop promotional strategies for commercial activities including the tapestry studio, venue hire, exhibitions, public programme, shop and café.
• Coordinate and manage marketing partners and identify opportunities to enhance the brand.
• Oversee brand management and promotion to ensure all activities are aligned with aims and objectives and the brand values are adhered to.
• Implement press and marketing campaigns to attract target audiences across exhibition, retail, venue hire and public programme offer, driving footfall and generating ticket sales.
• Write press releases, website copy, social media content, blogs, newsletters, video scripts and other copy to ensure great communications over a range of channels from print to digital that engage, influence and drive profile among key stakeholders.
• Manage the website, devising and implementing digital, online and e-marketing as a core part of exhibition marketing campaigns in the lead up to, and after, they open.
• Drive the use of digital and social media channels to engage audiences and broaden reach.
• Design and develop creative communication and marketing materials – proposals, presentations, sales documents etc.
• Plan and deliver exhibition press events and private views with support from the Exhibition Curator as well as the Commercial and Operations team.

Key skills and experience required:
• Minimum of 3 years marketing and communications experience within a target-led environment, ideally in the retail, events, gallery or arts sector or similar.

This role offers a salary up to £27,000 plus generous holidays of 37 days.

Eden Scott is dealing exclusively with this organisation on this vacancy so to be considered please submit your CV online or email sally.rae@edenscott.com