Marketing & PR

Purpose of the role
The purpose of the role is twofold: drive growth in voluntary income and maximise the
number of people we provide science engagement to.

Duties
• Strategic leadership – You will form a key part of the senior
leadership team, working closely with the Board on strategy and
delivery for all charity matters.
• People management – You will model effective leadership across
the charity as well as directly manage the fundraising and
marketing teams. You will have a direct report team of seven
people, as well as managing a series of key agency partnerships.
• Fundraising strategy and delivery – You will be responsible for
developing and delivering an ambitious growth strategy for grants
and voluntary income. You will prioritise the right forms of income
growth within the fundraising mix, excel at donor identification and
development, and be able to inspire the whole organization to
align with being a mission-led charity.
• Marketing and communication strategy and delivery – Audience
development will be key to your role. You will ensure the whole
organization is clear on who it engages with today and which
audience segments it should engage with in the future. You will
be the ultimate brand owner for the organization, responsible for
all paid campaigns, digital and social channels, content marketing
and communications activity.
• Membership management and supporter care – You will be
responsible for managing engagement products that build repeat
visits and sustainable income, such as themed events and
membership. To achieve this you will lead on CRM and EPOS
strategies, supported by technical teams, to ensure we are a data-
driven, data secure organization that personalizes its offer and
builds lasting relationships with key audience groups.
• Budget management – You will be responsible for an income and
expenditure budget. This will mean you play a key corporate role in
the annual business plan and budget development process, as well
as managing income and expenditure performance that falls
within your functional responsibility.
• Other responsibilities – You will provide strong leadership support
for new opportunities and issues as they arise.

Essential skills
We are looking for a strong leader. You will have a proven track-record for generating income from fundraising, as well as building a strong brand through effective marketing:
1. Leadership experience – you will have been a director or senior
head of function, responsible for setting and enacting delivery plans
2. Fundraising experience – you will have experience at developing a
fundraising strategy, and understanding how different income
steams operate
3. Key voluntary income streams – you will have demonstrable
experience of securing funding support from trusts and
foundations, and be comfortable with ‘making the ask’ of wealthy
individuals
4. Marketing skills – You will have developed, or repositioned one or
more brands and know how to drive ‘brand fame’ across a wide
range of channels
5. Audience and supporter development – You will know how to
codify which audience groups we currently engage with, and
identify which audience gaps we should consider addressing in the
future. You will know how to build strong engagement journeys for
the people we reach, and those who support us.
6. Financial management – You will be comfortable with helping to
develop a wider multi-year corporate budget as well as managing
budgets relating to the areas that fall within your direct
responsibility
7. Charity experience – You will have worked in the voluntary sector
for at least one leading charity. You will be very experienced with
how a mission-based organization operates and the wider sector
considerations a charity operates within.

Desirable skills
As well as the essential skills, it would be helpful if you can demonstrate that you also possess a number of the following desirable skills:
1. A professional or personal interest in science, earth science and
environmental issues
2. An empathy for what Dynamic Earth exists to deliver
3. Experience in working for an organization that runs one or more
visitor attractions as part of its overall proposition
4. Knowledge of the schools education marketplace, preferably in
Scotland.

Package and benefits
• Salary £60,000-£65,000 depending on experience
• 34 days annual leave (which includes 9 bank holidays)
• Complimentary entry to Dynamic Earth for family and friends
• Free staff car-parking
• 25% Discount in the Natural Selection Gift Shop
• Subsidised meals from the Food Chain Café
• Free entry to ASVA member Visitor attractions (subject to
conditions)
• Limited Gym Membership at MacDonald Holyrood Hotel (subject to
conditions)
• Staff Canteen (complimentary tea, coffee, bread)
• Staff Excellence Award – High street vouchers
• Matched company pension contribution of 7%
• Confidential advice-line through our Employee Assistance
Programme
• Life Assurance cover of 4 times annual salary
• Up to 3 years Critical Illness cove

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence

We are inclusive

We innovate

We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Digital Communications Coordinator to support the strategic aims and objectives of Glasgow Science Centre (GSC) with responsibility for the organisation’s social media strategy and community management on a day-to-day basis. You will take a proactive approach in building and managing GSC’s profile with social media influencers.

The successful candidate will have previous experience in a social media role, with a demonstrable track record of leading and delivering against goals set in social media campaigns. You will have excellent writing, editing and proof-reading skills and a strong ability to communicate in the right tone of voice. You are a great team player who enjoys working with different departments and people across an organisation, and you are inspired by our mission and share our company values.

If this sounds like you then we would love you to get in touch!

APPLICATION DETAILS

Please find full job description and application form at https://www.glasgowsciencecentre.org/current-vacancies

We are equal opportunities employer and welcome applications from people of all backgrounds.

Application Deadline: Thursday 27/10/2022 at noon.

Eden Scott is delighted to be working in partnership with Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

They own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin and are a fourth-generation family owned and managed whisky and spirits business operating across the UK and internationally.

They are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of their portfolio. Crafting Spirits With Passion, is what they do best… not only are they producers of exquisite brands, but they are also distributors and suppliers in B2B and B2C channels. They are a brand led, successful family business with their spirits (people and brands), at their very core. Driven by passion, enthusiasm and solid business values, they are now expanding their B2C offering and continuing to invest in each of their brand homes (visitor centres) as their brands continue to evolve and grow.

Their visitor centres are currently in Glasgow (Glengoyne) and Edinburgh (Edinburgh Gin) and they have consistently been rated on Trip Advisor as part of Scotland’s top rated tourist attractions! Their teams already deliver some of the finest distillery tours and tastings in the country and provide truly engaging and world class visitor experiences.

An exciting opportunity has now arisen for a dynamic and experienced sales & marketing professional to join Ian Macleod Distillers in a newly created role, that of Head of Sales & Marketing for their brand-new city centre Edinburgh Gin distillery and visitor centre opening in 2023.

This role plays a pivotal part in the Brand Homes Team. The Head of Sales and Marketing (Gin) drives and implements the sales strategy and delivers the business sales targets for Edinburgh Gin Brand Home. The position will be responsible for annual sales targets achieved through provision of world class, on-Brand experiences, events and retail at our distillery and in-house retail store, attracting the ideal consumer with which to instigate and nurture long term, profitable relationships with the Edinburgh Gin Brand and its home.

Key responsibilities include:

Leadership & People Management
• Lead the Brand Homes sales and marketing team (Gin) ensuring activity is delivered in line with BH best practice and aligned to IMD company culture, ethos and values, whilst carefully retaining the brand specific look and feel.
• One to one coaching and development of reports, upskilling team members in terms of best operational and management practices
• Identify ongoing staff training & development needs and work closely with the BH Director, outside agencies & the wider HR group to develop individual staff members and teams
• Growing and nurturing a culture of proactiveness; strategic problem solving; curiosity, prioritisation, and accountability
• Lead the Brand Homes sales and marketing team (Gin) with ambitious commercial plans across multiple sectors. Setting clear team and individual KPIs
Commercial Delivery
• Demonstrate strategic oversight of Brand Homes Sales, Marketing and Events
• Research, plan and implement an annual BH Sales, Marketing and Communications plan, which feeds into the wider Brand Homes sales and marketing plan
• Responsible for the EG Brand Homes Sales and Marketing budget.
• Responsible for sales plans, trade shows, MICE business & HNWI’s.
• Liaise with Head of Sales and Marketing (Whisky) to ensure a coordinated approach to the trade
• Manage relationships, pricing and contracts with travel trade (DMCs, Event Organisers, Travel agents, Tour Series Partners and Online Tour Operators)
• Lead the process of responding to and managing venue enquires and pro-actively cultivating new sales leads.
• Lead business development through researching and developing a pipeline of key targets and ensure that it is maintained.
• Work closely and collaboratively with BH Operations, Marketing Executives, and the Edinburgh Gin Brand teams to create on-Brand, profitable distillery experiences
• Analyse customer to customer profitability, ensuring best use of distillery facilities and time slots
• Oversee relationship with Visit Scotland advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)
• Work with BH Director and Brand team on launch plans for the Edinburgh Gin Distillery
• Liaise with BH Director and IMD CRM lead to develop CRM system that makes best possible use of BH data stream
• Leverage CRM (B2B and B2C) on an ongoing basis, culturally embed and champion across Brand Homes
Internal Engagement
• Work with the wider Brand Homes and Brand team to develop new visitor offers seeking new and exciting ways to exceed customer expectations and needs while promoting the Edinburgh Gin Brand.
• Monitor and share visitor feedback and insights with team to ensure continuous high standards of visitor activity.

Key skills required:

• We are seeking the very best sales & marketing expert in this field in the Edinburgh area with relevant client contacts and proven track record in tourism
• Excellent knowledge of the Edinburgh tourism industry, MICE sectors and travel trade.
• Strong and professional relationship builder
• Previous working in an account management/client services role
• Highly developed commercial awareness, in particular understanding margins, revenues and how to influence financial business health through effective selling
• Full UK Driving License

Excellent salary above industry average indicative of the calibre of candidate they seek with significant and generous company benefits.

Eden Scott is working exclusively with Ian Macleod Distillers Ltd so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please call Sally on 07776 662506.

Closing date for applications 12.00noon Tuesday 8th November 2022.

The role

To act as a first point of contact for media enquiries and produce content for media releases, the website, social media, newsletters, blogs and internal communications, to promote Edinburgh Zoo and Highland Wildlife Park as world class visitor attractions while also promoting RZSS as an international leader in conservation, growing brand awareness, income and support, and safeguarding our brand reputation.

Some of the things you’ll do:

* Input in the development and delivery of the communications strategy and annual communications plan to meet agreed engagement targets
* Develop content and engagement across communications channels, including the media, social media, website, newsletters, blogs and intranet
* Develop and implement the complaints process for Edinburgh Zoo and Highland Wildlife Park, responding to customers and compiling reports
* Develop promotional assets, including photography and video, ensuring brand consistency, value for money and quality
* Be a main point of contact for the media
* Handle sensitive and confidential information, advise and adhere to embargoes
* Ensure factual accuracy to the highest possible standards, adhering to legal and ethical requirements within the media and wider communications
* Work may be required outside of normal office hours, e.g. to cover the arrival of an animal
* Provide an on-call service outside of normal office hours on a rota basis, including working weekends while on call, and ad hoc cover as required

What we’re looking for:

* Educated to degree level in relevant degree or equivalent experience
* An excellent understanding of the Scottish media industry
* Assertive communicator, confident in dealing with a wide range of stakeholders
* Media or public relations agency, or equivalent, experience

What you’ll get in return:

* Starting salary of £29,434 per annum
* 37.5hr working week (this role includes weekend working)
* 34 days annual leave (pro rata)
* Access to a healthcare plan
* Employer contributory pension scheme
* You will receive a staff membership which will give you (and family/friends) free (and discounted) entry to both the Highland Wildlife Park and Edinburgh Zoo as well as a number of other Zoo’s across the UK.

For further information on what the role involves and essential/desirable criteria – please see the ‘related documents’ section under the site location map.

We offer a range of great benefits which can be found at www.rzss.org.uk/about-rzss/staff-benefits

Contract: Fixed term 18-month annualised hours (Full time; 37.5 hours per week)

Dundee Science Centre is currently looking for a confident, creative individual with exceptional digital communication skills to join our team in a full-time capacity.

You will create engaging content for Dundee Science Centre’s social media presence and deal with the day-to-day administration of the marketing function at DSC, including clerical tasks, marketing, and operational event activity. You will analyse campaigns, collaborate, and share design ideas, conduct market research, collate results, and compile statistical information. You will be exceptional with social media and systems in general as a large part of your role will be administration.

Hours of work are negotiable, flexible working will be considered, with weekend and evening work required.

To apply for the post, please submit your CV and a covering letter, clearly indicating your suitability for the role.

As part of a team responsible for building the profile of National Museums Scotland through media and digital channels, you will drive visits to our four national museums and our website through the delivery of specific media relations and communications campaigns. You will do this through creating compelling media materials, events and photo opportunities, filming facilitation and managing external agencies working on our behalf. Targeting a range of media and developing partnerships which extend reach will form part of your remit as will responding to media enquiries.

Educated to degree level (or equivalent) you will have knowledge of applied and strategic media relations and best practice in the world of media relations and communications. It is vital that you have significant relevant practical experience in the field which includes creating compelling media materials and statements, managing sensitive media and communications issues, and acting as a spokesperson, preferably gained within a cultural setting.

A truly unique opportunity as Head of Marketing, part of the leadership team at an exciting business…..

A visit to Blair Drummond Safari and Adventure Park (“the Park”) is one of Scotland’s best family days out. Since opening the gates in 1970 (so, 2020 was our 50th anniversary), the brand has grown considerably, and we can now offer an exceptionally varied experience to the hundreds of thousands of visitors we receive each year- in 2021, we welcomed over 500,000 visitors. The Park is situated in 160 acres of landscaped grounds and is home to over 350 different breeds of animal.

The Park has seen significant investment in the last few years, providing a solid foundation for future growth. It forms part of a larger estate enterprise which also includes a farm shop & cafe, a caravan park, a sawmill, forestry, fishing and let property.

We are currently looking for an exceptional candidate to fill our Head of Marketing role at the Park, to develop and implement a sales and marketing strategy in line with our business objectives. This will include driving ticket and ancillary sales and developing new products to build income streams from corporate and in-house events.

Heading a team of 8 that grows to 20 with seasonal staff, key responsibilities include:
• Developing and implementing the Park’s marketing strategy to target key audiences and increase ticket sales & footfall
• Keeping abreast of market trends and competitor activity
• Setting clear team and individual KPIs in line with business objectives
• Being an active participant on relevant membership bodies to remain abreast of industry developments
• Ensuring a clear understanding of our key markets and customer experience to identify opportunities for improvements and development.

This is a role which will give the autonomy to flourish and perform to provide optimal results. The Park is an extremely marketable visitor attraction centre with a wide range of entertainment choices. Assisted by a motivated team, and with a main reporting line to the Managing Director of the Park, the Head of Marketing will be an important part of the leadership team, contributing to the strategic direction and management of the Park.

Key experience sought includes:
• A minimum of 5 years Marketing management in an experience-led business
• Developing and executing Sales and Marketing Strategy and Plans, with related budgets and forecasts
• Broad experience across all aspects of marketing, including PR, CRM, direct marketing and digital
• Developing programmes that can drive profit margin growth, alongside revenue growth
• Mapping and enhancing the customer/visitor experience and connecting all the key touch-points.

We are passionate about the business and are looking for a Head of Marketing to share that passion and help build on our success, taking responsibility for some of the key aspects of future growth and working in a truly unique environment with a great team.

If this role is of interest, please get in touch with David Bond at McGregor Bond on david@mcgregorbond.com or call him on 07801 490678 for a confidential discussion. No agencies, CVs will be treated as gifts.

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence

We are inclusive

We innovate

We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Marketing & Communications Manager to work with our Head of Communications to manage the initiation, creation, development, planning and delivery of a strategic marketing and communications plan to support and maximise the delivery of all organisational objectives including the achievement of the following:

To pro-actively promote GSC’s vision and mission;
To manage, inspire and motivate the Communications team to deliver a creative and exciting communication and marketing plan using different media to maximise engagement numbers (and income) from all audiences including public, education, government and industry; and
To manage the development and enhancement of GSC’s digital estate.
We are looking for an experienced leader with project management and budgetary management skills along with commercial awareness and demonstrable experience of devising creative and innovative communications campaigns.

You will have excellent interpersonal and communication skills to work effectively across the organisation, be inspired by our mission and have a passion for excellence and innovation aligning with our company values.

If this sounds like you then we would love you to get in touch!

APPLICATION DETAILS

Please find full job description and application form available on the Jobs and Volunteering section of our website.

We are equal opportunities employer and welcome applications from people of all backgrounds.

Application Deadline: Monday 10/10/2022 at noon.

MARKETING MANAGER
Full time and Permanent
Salary £37,105 – £41,526 per annum (Band 4)
Plus generous benefits package
Hybrid working

Can you help us with our aim to make art work for everyone? From world class art to relaxing cafes, stylish shops and a varied events programme we have plenty to inspire people. We’re looking for someone to deliver integrated creative marketing and brand campaigns which engage our target audiences. This is an exciting opportunity to make a difference – both to the lives of our audiences and our footfall, ticket sales and brand awareness.

We’re looking for a creative strategic individual who is adept at using data and audience insight to generate impactful marketing and brand campaigns. You’ll also need to be flexible and be able to work across various channels from advertising and digital content to email marketing and gallery signage.

The remit covers the whole range of NGS activities including our permanent collection, exhibitions, learning and engagement programmes and Trading department.

This is undertaken in partnership with external agencies and by collaborating with colleagues across the organisation. The team has close links with audiences, the collections, exhibitions, communications, digital and publications.

The Opportunity

In order to manage and market the Galleries in an effective and creative way, the Marketing Manager must

• gain a full understanding of the Galleries audiences
• gain a full understanding of the Galleries policies
• gain a sound knowledge of the collection, exhibition schedules and other projects and activities which may be of interest to Gallery visitors.

Duties of The Post

• Work collaboratively with colleagues to deliver the objectives of the NGs Marketing and Communications Department.

• Devise and lead strategic and creative integrated marketing and brand campaigns which reach our target audiences and drive footfall, ticket sales and brand awareness. These will promote all aspects of National Galleries of Scotland activities, including our permanent collection, exhibitions, learning and engagement programmes and Trading department activities.

• Devise and lead our email marketing strategy to deepen our engagement with existing audiences and engage new audiences

• Oversee marketing content for our website (www.nationalgalleries.org) to drive footfall, ticket sales and brand awareness with existing and new audiences.

• Oversee on-site collateral at our Galleries to ensure that it is up to date, supporting the visitor experience and driving footfall and ticket sales. This includes wayfinding and marketing signage.

• To be brand guardian for the organisation and achieve style and coherence in all areas of interface between the Galleries and the public.

• Line manage two Marketing Officers and two Marketing and Communications Officers (one of whom is shared with the Communications Team).

• Management of third party agencies, including the media buyer and creative agencies, ensuring best return on investment and creative, innovative campaigns. Ensuring effective procurement and tender process for these contracts.

• To report on results of all marketing activities including, but not limited to, digital metrics, campaign results and ROI.

• Working with Gallery colleagues (behind the scenes and front of house) to achieve buy-in, and to co-operate with the delivery of marketing plans.

• To lead the team, creating a motivated and enthusiastic department with an excellent understanding of NGS and the department’s contribution to strategic goals of NGS.

• Manage the resources of the team, including financial planning and budgeting.

• Provide marketing assistance to the partner other galleries (Duff and Paxton); other NGS departments (development, publications, retail, picture library, print room, catering) whenever possible and any other duties as are from time to time assigned by the Head of Marketing and Communications to the post – including but not limited to developing and managing projects in support of core activity/gallery exhibitions.

KNOWLEDGE, SKILLS AND EXPERIENCE

The following range of knowledge skills and experience are required. Please ensure these are reflected in your application. Short listing for interview will be based on meeting these requirements.

• Educated to a degree level or equivalent qualification and practical experience  
• Creative and proactive individual with a proven track record of devising and delivering impactful integrated marketing plans and campaigns
• Brand management experience
• Experience of data and market analysis to inform marketing decisions
• Excellent knowledge of marketing channels, including digital
• Experience of devising and delivering email marketing strategies  
• Experience of procuring and working collaboratively with third-party agencies
• A commercial, persuasive approach to marketing, working with a range of stakeholders and colleagues at all levels
• Experienced line manager with a commitment to coaching and development staff
• Excellent organisational skills with proven track record of pro-actively delivering projects on time
• Meticulous attention to detail in a fast -paced environment
• Demonstrable commitment to personal development
• Budget management experience

Desirable
• Visual Art appreciation
• Procurement experience
• Knowledge of copyright
• Copy writing expertise
• Relevant design/editing software such as Canva, photoshop etc
• CMS editing experience

Applicants are asked to provide a written statement saying how their skills match the person specification and demonstrate the value and relevance of their experience to the post.

Selection Procedures: The applicants who meet the criteria based on the job description and the person specification and who demonstrate this in their written statement will be selected for interview.

About us

National Galleries of Scotland (NGS) is home to one the world’s finest collections off art, which ranges from the Middle Ages to the present day. Our spectacular buildings house the world’s greatest collection of Scottish art, and a world-renowned collection of Scottish and international photography, welcoming many visitors to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. The National Galleries of Scotland aims to preserve, display and augment the collections for the enjoyment and education of the widest possible public and to maintain NGS as a centre of excellence.

This is an exciting period of renewal for NGS, as we move forward with our engaging strategic vision that puts our audience at the heart of what we do. We’re making it our mission to broaden our impact, matching our rich collections, expertise and creativity to the needs and wants of our visitors. We’re finding new ways to connect with more people, and creating an innovative, inclusive organisation that can meet the challenges of our ever-evolving world.

‘Art for Scotland: Inspiration for the world’ is Our Vision. Inclusive, original and ambitious – we will make the national collection accessible to all and inspire curiosity across the world.

At NGS we are committed to looking at how we operate as well as how we engage with our visitors and communities. We want to play our part in tackling the Climate Emergency. We will ensure Equality, Diversity and Inclusion (EDI) is embedded across our organisation, ensuring everyone feels a sense of belonging and can be themselves.

The closing date for completed applications is Sunday 2 October 2022

Please note that the successful candidate will be subject to Basic Disclosure Scotland security clearance.

National Galleries of Scotland is a charity registered in Scotland (No. SC003728)

COMMUNICATIONS MANAGER
Full time and Permanent
Salary £37,105 – £41,526 per annum (Band 4)
Plus generous benefits package
Hybrid working

THE OPPORTUNITY

Can you help us to connect more people with Scotland’s world-class collection of art and the stories behind them? This is an exciting opportunity to be part of an organisation that is striving to make art work for everyone.

You will lead the external communications team in order to create engaging PR, social media and associated content which reaches our target audiences and drives footfall, ticket sales and brand awareness. Working with the Head of Marketing and Communications, you will lead the development of integrated communications plans for exhibitions and projects. The remit covers the whole range of NGS activities including our permanent collection, exhibitions, learning and engagement programmes, publications, curatorial research, conservation work and events.

This is undertaken in partnership with many external agencies and by collaborating with colleagues across the organisation. The team has close links with audiences, the collections, exhibitions, marketing, digital and publications.

In order to promote the Galleries in an effective and creative way, the External Communications Manager must gain:
• a full understanding of the Galleries audiences and policies
• a sound knowledge of the collections, exhibition schedules and other projects and activities which may be of interest to Gallery visitors.

Your duties will include but not be limited to:

• Working collaboratively with colleagues to deliver the objectives of the NGS Marketing and Communications Department.
• Devising and implementing a strategic and creative communications and content plan and accompanying editorial calendar, in conjunction with the Marketing Manager, which reaches our target audiences and drives footfall, ticket sales and brand awareness. This will promote all aspects of National Galleries activities, including our permanent collection, exhibitions, learning and engagement programmes, publications, curatorial research, conservation work and events.
• Leading the development and day to day running of NGS’s social media channels, ensuring that the content is in line with the NGS brand strategy.
• Ensuring there is an effective and efficient Press Office function, including timely responses to enquiries, proactive management of sensitive issues and co-ordination of media photography, recording and filming across NGS.
• Leading corporate communications activities, including capital projects at the Scottish National Gallery and The Art Works at Granton.
• Establishing and nurturing relationships with a wide range of audience-focused media and social media outlets and individuals to create opportunities for content and PR. This includes mainstream online and print publications, broadcast media, digital channels including influencers, specialist art and trade publications.
• Line management of one Communications Officer, one Marketing and Communications Officer (Scottish National Gallery project) and one Social Media Officer, and shared lined management of a Marketing and Communications Officer, ensuring staff development and co-ordination of team activities.
• Managing the resources of the team including financial planning and budgeting.
• Ensuring that main tools and processes, such as media monitoring and distribution, continue to be fit for purpose, are being used to the best advantage and represent good value.
• Providing regular reporting on media and social media activities.
• Collaborating with partners such as Duff House, Paxton House, Tate, Art Fund and Creative Scotland to provide support and advice.
• In conjunction with the Directorate staff, managing NGS Freedom of Information requests from journalists.

KNOWLEDGE, SKILLS AND EXPERIENCE

The following range of knowledge skills and experience are required. Please ensure these are reflected in your application. Short listing for interview will be based on meeting these requirements.

Essential

• Educated to a degree level or equivalent qualification and practical experience
• Creative and proactive individual with a proven track record of generating PR and social engagement.
• Excellent content creation skills and experience eg. copywriting, film, graphics and/or audio.
• Experience of running and developing an organisation’s social media channels to build a brand in line with strategic aims.
• Media and social media contacts and relationships
• Experience of advising on and dealing with sensitive issues
• Experience of working in collaboration with marketing colleagues, internal communications, external agencies and other stakeholders
• Experienced line manager with a commitment to coaching and developing staff.
• Excellent organisational skills with a proven track record of pro-actively delivering ideas, content and projects on time
• Ability to make informed, sound decisions in a fast-paced environment
• Demonstrable commitment to continual personal development

Desirable

• Visual arts appreciation.
• Familiarity with museums and galleries sector.
• Knowledge of copyright

ABOUT US

The National Galleries of Scotland (NGS) is home to one of the world’s finest collections of art, which ranges from the Middle Ages to the present day. Our spectacular buildings house the world’s greatest collection of Scottish art, and a world-renowned collection of Scottish and international photography, welcoming many visitors to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. The National Galleries of Scotland aims to preserve, display and augment the collections for the enjoyment and education of the widest possible public and to maintain NGS as a centre of excellence.

This is an exciting period of renewal for NGS, as we move forward with our engaging strategic vision that puts our audience at the heart of what we do. We’re making it our mission to broaden our impact, matching our rich collections, expertise and creativity to the needs and wants of our visitors. We’re finding new ways to connect with more people, and creating an innovative, inclusive organisation that can meet the challenges of our ever-evolving world.

‘Art for Scotland: Inspiration for the world’ is Our Vision. Inclusive, original and ambitious – we will make the national collection accessible to all and inspire curiosity across the world.

At NGS we are committed to looking at how we operate as well as how we engage with our visitors and communities. We want to play our part in tackling the Climate Emergency. We will ensure Equality, Diversity and Inclusion (EDI) is embedded across our organisation, ensuring everyone feels a sense of belonging and can be themselves.

WHAT WE OFFER IN RETURN

Salary: £37,105 – £41,526 per annum (2021-22 pay structure)

Starting salaries will normally be at the minimum or at a rate that reflects qualifications and/or experience which are of special value for the post and which are above minimum entry requirements.

Hours: 37 hours per week

Location: The Gallery of Modern Art One, Belford Road, Edinburgh.
The successful candidate will have the option of working flexibly; a mixture of onsite and home working.

Annual Leave 25 days per annum (this moves to 30 days after 5 years continual service) plus 11.5 public and privilege holidays per annum.

Pension Civil Service pension provisions enables the National Galleries of Scotland to offer a choice of occupational and stakeholder pensions, giving you the flexibility to choose the pension that suits you best.

Please note the closing date for applications is Monday 19 September 2022

Please note that the successful candidate will be subject to Basic Disclosure Scotland security clearance.

National Galleries of Scotland is a charity registered in Scotland (No. SC003728)

You will help to ensure long-term fundraising success for National Museums Scotland by working across the Development team to help recruit and steward individual and organisational supporters. Specifically, you will develop, deliver and support campaigns, materials and promotions for recruiting and retaining supporters, and attracting further donations. You will also provide a high standard of stewardship to National Museums Scotland’s Members, Patrons, and donors.

Educated to degree level or equivalent, you must have gained relevant experience in a marketing, fundraising or charity environment. You will have been involved in writing and editing creative fundraising or marketing materials, and have some experience of planning, organising or supporting high quality events. You should also have experience of Raiser’s Edge or a similar CRM system, and you will have experience of utilising data to inform projects. Ideally you will also have managed tenders and dealt with contracted agencies, have experience of writing for the web and of achieving results with the support of volunteers. Knowledge of the legislation pertaining to fundraising would also be useful.

We are currently recruiting for 2x fixed term posts. • 1x Development Officer, full time (37 hours a week) fixed term maternity cover for 12 months, from 31 October 2022 to 31 October 2023 • 1x Development Officer, full time (37 hours a week) fixed term for 29 months, from 31 October 2022 until 31 March 2025

Please state on your application form whether you are applying for both posts, or for one only.