Marketing & PR

As part of a team responsible for building the profile of National Museums Scotland through media and digital channels, you will drive visits to our four national museums and our website through the delivery of specific media relations and communications campaigns. You will do this through creating compelling media materials, events and photo opportunities, filming facilitation and managing external agencies working on our behalf. Targeting a range of media and developing partnerships which extend reach will form part of your remit as will responding to media enquiries.

Educated to degree level (or equivalent) you will have knowledge of applied and strategic media relations and best practice in the world of media relations and communications. It is vital that you have significant relevant practical experience in the field which includes creating compelling media materials and statements, managing sensitive media and communications issues, and acting as a spokesperson, preferably gained within a cultural setting.

A truly unique opportunity as Head of Marketing, part of the leadership team at an exciting business…..

A visit to Blair Drummond Safari and Adventure Park (“the Park”) is one of Scotland’s best family days out. Since opening the gates in 1970 (so, 2020 was our 50th anniversary), the brand has grown considerably, and we can now offer an exceptionally varied experience to the hundreds of thousands of visitors we receive each year- in 2021, we welcomed over 500,000 visitors. The Park is situated in 160 acres of landscaped grounds and is home to over 350 different breeds of animal.

The Park has seen significant investment in the last few years, providing a solid foundation for future growth. It forms part of a larger estate enterprise which also includes a farm shop & cafe, a caravan park, a sawmill, forestry, fishing and let property.

We are currently looking for an exceptional candidate to fill our Head of Marketing role at the Park, to develop and implement a sales and marketing strategy in line with our business objectives. This will include driving ticket and ancillary sales and developing new products to build income streams from corporate and in-house events.

Heading a team of 8 that grows to 20 with seasonal staff, key responsibilities include:
• Developing and implementing the Park’s marketing strategy to target key audiences and increase ticket sales & footfall
• Keeping abreast of market trends and competitor activity
• Setting clear team and individual KPIs in line with business objectives
• Being an active participant on relevant membership bodies to remain abreast of industry developments
• Ensuring a clear understanding of our key markets and customer experience to identify opportunities for improvements and development.

This is a role which will give the autonomy to flourish and perform to provide optimal results. The Park is an extremely marketable visitor attraction centre with a wide range of entertainment choices. Assisted by a motivated team, and with a main reporting line to the Managing Director of the Park, the Head of Marketing will be an important part of the leadership team, contributing to the strategic direction and management of the Park.

Key experience sought includes:
• A minimum of 5 years Marketing management in an experience-led business
• Developing and executing Sales and Marketing Strategy and Plans, with related budgets and forecasts
• Broad experience across all aspects of marketing, including PR, CRM, direct marketing and digital
• Developing programmes that can drive profit margin growth, alongside revenue growth
• Mapping and enhancing the customer/visitor experience and connecting all the key touch-points.

We are passionate about the business and are looking for a Head of Marketing to share that passion and help build on our success, taking responsibility for some of the key aspects of future growth and working in a truly unique environment with a great team.

If this role is of interest, please get in touch with David Bond at McGregor Bond on david@mcgregorbond.com or call him on 07801 490678 for a confidential discussion. No agencies, CVs will be treated as gifts.

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence

We are inclusive

We innovate

We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Marketing & Communications Manager to work with our Head of Communications to manage the initiation, creation, development, planning and delivery of a strategic marketing and communications plan to support and maximise the delivery of all organisational objectives including the achievement of the following:

To pro-actively promote GSC’s vision and mission;
To manage, inspire and motivate the Communications team to deliver a creative and exciting communication and marketing plan using different media to maximise engagement numbers (and income) from all audiences including public, education, government and industry; and
To manage the development and enhancement of GSC’s digital estate.
We are looking for an experienced leader with project management and budgetary management skills along with commercial awareness and demonstrable experience of devising creative and innovative communications campaigns.

You will have excellent interpersonal and communication skills to work effectively across the organisation, be inspired by our mission and have a passion for excellence and innovation aligning with our company values.

If this sounds like you then we would love you to get in touch!

APPLICATION DETAILS

Please find full job description and application form available on the Jobs and Volunteering section of our website.

We are equal opportunities employer and welcome applications from people of all backgrounds.

Application Deadline: Monday 10/10/2022 at noon.

MARKETING MANAGER
Full time and Permanent
Salary £37,105 – £41,526 per annum (Band 4)
Plus generous benefits package
Hybrid working

Can you help us with our aim to make art work for everyone? From world class art to relaxing cafes, stylish shops and a varied events programme we have plenty to inspire people. We’re looking for someone to deliver integrated creative marketing and brand campaigns which engage our target audiences. This is an exciting opportunity to make a difference – both to the lives of our audiences and our footfall, ticket sales and brand awareness.

We’re looking for a creative strategic individual who is adept at using data and audience insight to generate impactful marketing and brand campaigns. You’ll also need to be flexible and be able to work across various channels from advertising and digital content to email marketing and gallery signage.

The remit covers the whole range of NGS activities including our permanent collection, exhibitions, learning and engagement programmes and Trading department.

This is undertaken in partnership with external agencies and by collaborating with colleagues across the organisation. The team has close links with audiences, the collections, exhibitions, communications, digital and publications.

The Opportunity

In order to manage and market the Galleries in an effective and creative way, the Marketing Manager must

• gain a full understanding of the Galleries audiences
• gain a full understanding of the Galleries policies
• gain a sound knowledge of the collection, exhibition schedules and other projects and activities which may be of interest to Gallery visitors.

Duties of The Post

• Work collaboratively with colleagues to deliver the objectives of the NGs Marketing and Communications Department.

• Devise and lead strategic and creative integrated marketing and brand campaigns which reach our target audiences and drive footfall, ticket sales and brand awareness. These will promote all aspects of National Galleries of Scotland activities, including our permanent collection, exhibitions, learning and engagement programmes and Trading department activities.

• Devise and lead our email marketing strategy to deepen our engagement with existing audiences and engage new audiences

• Oversee marketing content for our website (www.nationalgalleries.org) to drive footfall, ticket sales and brand awareness with existing and new audiences.

• Oversee on-site collateral at our Galleries to ensure that it is up to date, supporting the visitor experience and driving footfall and ticket sales. This includes wayfinding and marketing signage.

• To be brand guardian for the organisation and achieve style and coherence in all areas of interface between the Galleries and the public.

• Line manage two Marketing Officers and two Marketing and Communications Officers (one of whom is shared with the Communications Team).

• Management of third party agencies, including the media buyer and creative agencies, ensuring best return on investment and creative, innovative campaigns. Ensuring effective procurement and tender process for these contracts.

• To report on results of all marketing activities including, but not limited to, digital metrics, campaign results and ROI.

• Working with Gallery colleagues (behind the scenes and front of house) to achieve buy-in, and to co-operate with the delivery of marketing plans.

• To lead the team, creating a motivated and enthusiastic department with an excellent understanding of NGS and the department’s contribution to strategic goals of NGS.

• Manage the resources of the team, including financial planning and budgeting.

• Provide marketing assistance to the partner other galleries (Duff and Paxton); other NGS departments (development, publications, retail, picture library, print room, catering) whenever possible and any other duties as are from time to time assigned by the Head of Marketing and Communications to the post – including but not limited to developing and managing projects in support of core activity/gallery exhibitions.

KNOWLEDGE, SKILLS AND EXPERIENCE

The following range of knowledge skills and experience are required. Please ensure these are reflected in your application. Short listing for interview will be based on meeting these requirements.

• Educated to a degree level or equivalent qualification and practical experience  
• Creative and proactive individual with a proven track record of devising and delivering impactful integrated marketing plans and campaigns
• Brand management experience
• Experience of data and market analysis to inform marketing decisions
• Excellent knowledge of marketing channels, including digital
• Experience of devising and delivering email marketing strategies  
• Experience of procuring and working collaboratively with third-party agencies
• A commercial, persuasive approach to marketing, working with a range of stakeholders and colleagues at all levels
• Experienced line manager with a commitment to coaching and development staff
• Excellent organisational skills with proven track record of pro-actively delivering projects on time
• Meticulous attention to detail in a fast -paced environment
• Demonstrable commitment to personal development
• Budget management experience

Desirable
• Visual Art appreciation
• Procurement experience
• Knowledge of copyright
• Copy writing expertise
• Relevant design/editing software such as Canva, photoshop etc
• CMS editing experience

Applicants are asked to provide a written statement saying how their skills match the person specification and demonstrate the value and relevance of their experience to the post.

Selection Procedures: The applicants who meet the criteria based on the job description and the person specification and who demonstrate this in their written statement will be selected for interview.

About us

National Galleries of Scotland (NGS) is home to one the world’s finest collections off art, which ranges from the Middle Ages to the present day. Our spectacular buildings house the world’s greatest collection of Scottish art, and a world-renowned collection of Scottish and international photography, welcoming many visitors to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. The National Galleries of Scotland aims to preserve, display and augment the collections for the enjoyment and education of the widest possible public and to maintain NGS as a centre of excellence.

This is an exciting period of renewal for NGS, as we move forward with our engaging strategic vision that puts our audience at the heart of what we do. We’re making it our mission to broaden our impact, matching our rich collections, expertise and creativity to the needs and wants of our visitors. We’re finding new ways to connect with more people, and creating an innovative, inclusive organisation that can meet the challenges of our ever-evolving world.

‘Art for Scotland: Inspiration for the world’ is Our Vision. Inclusive, original and ambitious – we will make the national collection accessible to all and inspire curiosity across the world.

At NGS we are committed to looking at how we operate as well as how we engage with our visitors and communities. We want to play our part in tackling the Climate Emergency. We will ensure Equality, Diversity and Inclusion (EDI) is embedded across our organisation, ensuring everyone feels a sense of belonging and can be themselves.

The closing date for completed applications is Sunday 2 October 2022

Please note that the successful candidate will be subject to Basic Disclosure Scotland security clearance.

National Galleries of Scotland is a charity registered in Scotland (No. SC003728)

COMMUNICATIONS MANAGER
Full time and Permanent
Salary £37,105 – £41,526 per annum (Band 4)
Plus generous benefits package
Hybrid working

THE OPPORTUNITY

Can you help us to connect more people with Scotland’s world-class collection of art and the stories behind them? This is an exciting opportunity to be part of an organisation that is striving to make art work for everyone.

You will lead the external communications team in order to create engaging PR, social media and associated content which reaches our target audiences and drives footfall, ticket sales and brand awareness. Working with the Head of Marketing and Communications, you will lead the development of integrated communications plans for exhibitions and projects. The remit covers the whole range of NGS activities including our permanent collection, exhibitions, learning and engagement programmes, publications, curatorial research, conservation work and events.

This is undertaken in partnership with many external agencies and by collaborating with colleagues across the organisation. The team has close links with audiences, the collections, exhibitions, marketing, digital and publications.

In order to promote the Galleries in an effective and creative way, the External Communications Manager must gain:
• a full understanding of the Galleries audiences and policies
• a sound knowledge of the collections, exhibition schedules and other projects and activities which may be of interest to Gallery visitors.

Your duties will include but not be limited to:

• Working collaboratively with colleagues to deliver the objectives of the NGS Marketing and Communications Department.
• Devising and implementing a strategic and creative communications and content plan and accompanying editorial calendar, in conjunction with the Marketing Manager, which reaches our target audiences and drives footfall, ticket sales and brand awareness. This will promote all aspects of National Galleries activities, including our permanent collection, exhibitions, learning and engagement programmes, publications, curatorial research, conservation work and events.
• Leading the development and day to day running of NGS’s social media channels, ensuring that the content is in line with the NGS brand strategy.
• Ensuring there is an effective and efficient Press Office function, including timely responses to enquiries, proactive management of sensitive issues and co-ordination of media photography, recording and filming across NGS.
• Leading corporate communications activities, including capital projects at the Scottish National Gallery and The Art Works at Granton.
• Establishing and nurturing relationships with a wide range of audience-focused media and social media outlets and individuals to create opportunities for content and PR. This includes mainstream online and print publications, broadcast media, digital channels including influencers, specialist art and trade publications.
• Line management of one Communications Officer, one Marketing and Communications Officer (Scottish National Gallery project) and one Social Media Officer, and shared lined management of a Marketing and Communications Officer, ensuring staff development and co-ordination of team activities.
• Managing the resources of the team including financial planning and budgeting.
• Ensuring that main tools and processes, such as media monitoring and distribution, continue to be fit for purpose, are being used to the best advantage and represent good value.
• Providing regular reporting on media and social media activities.
• Collaborating with partners such as Duff House, Paxton House, Tate, Art Fund and Creative Scotland to provide support and advice.
• In conjunction with the Directorate staff, managing NGS Freedom of Information requests from journalists.

KNOWLEDGE, SKILLS AND EXPERIENCE

The following range of knowledge skills and experience are required. Please ensure these are reflected in your application. Short listing for interview will be based on meeting these requirements.

Essential

• Educated to a degree level or equivalent qualification and practical experience
• Creative and proactive individual with a proven track record of generating PR and social engagement.
• Excellent content creation skills and experience eg. copywriting, film, graphics and/or audio.
• Experience of running and developing an organisation’s social media channels to build a brand in line with strategic aims.
• Media and social media contacts and relationships
• Experience of advising on and dealing with sensitive issues
• Experience of working in collaboration with marketing colleagues, internal communications, external agencies and other stakeholders
• Experienced line manager with a commitment to coaching and developing staff.
• Excellent organisational skills with a proven track record of pro-actively delivering ideas, content and projects on time
• Ability to make informed, sound decisions in a fast-paced environment
• Demonstrable commitment to continual personal development

Desirable

• Visual arts appreciation.
• Familiarity with museums and galleries sector.
• Knowledge of copyright

ABOUT US

The National Galleries of Scotland (NGS) is home to one of the world’s finest collections of art, which ranges from the Middle Ages to the present day. Our spectacular buildings house the world’s greatest collection of Scottish art, and a world-renowned collection of Scottish and international photography, welcoming many visitors to our three principal sites in Edinburgh: the Scottish National Gallery, the Scottish National Gallery of Modern Art and the Scottish National Portrait Gallery. The National Galleries of Scotland aims to preserve, display and augment the collections for the enjoyment and education of the widest possible public and to maintain NGS as a centre of excellence.

This is an exciting period of renewal for NGS, as we move forward with our engaging strategic vision that puts our audience at the heart of what we do. We’re making it our mission to broaden our impact, matching our rich collections, expertise and creativity to the needs and wants of our visitors. We’re finding new ways to connect with more people, and creating an innovative, inclusive organisation that can meet the challenges of our ever-evolving world.

‘Art for Scotland: Inspiration for the world’ is Our Vision. Inclusive, original and ambitious – we will make the national collection accessible to all and inspire curiosity across the world.

At NGS we are committed to looking at how we operate as well as how we engage with our visitors and communities. We want to play our part in tackling the Climate Emergency. We will ensure Equality, Diversity and Inclusion (EDI) is embedded across our organisation, ensuring everyone feels a sense of belonging and can be themselves.

WHAT WE OFFER IN RETURN

Salary: £37,105 – £41,526 per annum (2021-22 pay structure)

Starting salaries will normally be at the minimum or at a rate that reflects qualifications and/or experience which are of special value for the post and which are above minimum entry requirements.

Hours: 37 hours per week

Location: The Gallery of Modern Art One, Belford Road, Edinburgh.
The successful candidate will have the option of working flexibly; a mixture of onsite and home working.

Annual Leave 25 days per annum (this moves to 30 days after 5 years continual service) plus 11.5 public and privilege holidays per annum.

Pension Civil Service pension provisions enables the National Galleries of Scotland to offer a choice of occupational and stakeholder pensions, giving you the flexibility to choose the pension that suits you best.

Please note the closing date for applications is Monday 19 September 2022

Please note that the successful candidate will be subject to Basic Disclosure Scotland security clearance.

National Galleries of Scotland is a charity registered in Scotland (No. SC003728)

You will help to ensure long-term fundraising success for National Museums Scotland by working across the Development team to help recruit and steward individual and organisational supporters. Specifically, you will develop, deliver and support campaigns, materials and promotions for recruiting and retaining supporters, and attracting further donations. You will also provide a high standard of stewardship to National Museums Scotland’s Members, Patrons, and donors.

Educated to degree level or equivalent, you must have gained relevant experience in a marketing, fundraising or charity environment. You will have been involved in writing and editing creative fundraising or marketing materials, and have some experience of planning, organising or supporting high quality events. You should also have experience of Raiser’s Edge or a similar CRM system, and you will have experience of utilising data to inform projects. Ideally you will also have managed tenders and dealt with contracted agencies, have experience of writing for the web and of achieving results with the support of volunteers. Knowledge of the legislation pertaining to fundraising would also be useful.

We are currently recruiting for 2x fixed term posts. • 1x Development Officer, full time (37 hours a week) fixed term maternity cover for 12 months, from 31 October 2022 to 31 October 2023 • 1x Development Officer, full time (37 hours a week) fixed term for 29 months, from 31 October 2022 until 31 March 2025

Please state on your application form whether you are applying for both posts, or for one only.

We are seeking an experienced communications professional to join our busy Marketing & Communications team at Scottish Canals. The successful applicant will be Corporate Communications Manager covering proactive and reactive media, strategic communications, internal communications, and stakeholder engagement.

The successful applicant for this role will be a media professional with a corporate communications background who may also have experience of public affairs. The candidate will be able to demonstrate first class strategic thinking and planning skills, you will be an excellent communicator and public speaker, skilled in producing content, dealing with the media and able to convey complex information in a meaningful way to different audiences. You will also have excellent organisational skills and ability to work under pressure, you are expected to be able to work autonomously – with the support of a Communications Officer – and as part of a team             to deliver strategic communications including providing advice and insight to senior leaders. Strong writing and editing skills are essential for this role.

This is a specialist post that requires extensive corporate communications experience. A degree in communications or equivalent experience is essential.

We are offering a salary of circa £39,000 dependant on experience for this role. Scottish Canals also offers a generous annual leave entitlement of 34 days rising to 39 after 5 years (inc. public holidays), along with enhanced company sick pay, discounted shopping vouchers, and a contributory pension scheme with up to a 10% employer contribution.

Responsibilities:

Leading on or contributing to the development and implementation of an effective Communications Strategy
Media relations
Digital marketing tactics
Help identify and co-ordinate important relationships for Scottish Canals and with elected representatives and funders in particular
Ensure SC positions are reflected accurately to elected representatives with a focus on the Scottish Parliament to whom we are accountable
Increase visibility of Scottish Canals positioning the organisation as experts and thought leaders to influence policy makers and opinion makers
Stakeholder mapping and database management. Develop a cross stakeholder engagement plan and control related timelines, budgets and activities
Across all – measure and strive to improve engagement; constantly challenge channels and content seeking smarter/ more engaging ways to communicate
Develop and lead on our internal communications strategy
Line management responsibility
Advise senior colleagues of developments throughout the organisation – be their eyes and ears on internal communications
Manage external agencies, including media monitoring services, website maintenance, print & design, entertainment companies, videography and photography contractors
Participate in the on-call duty along with other colleagues.
Key Tasks:

Produce a range of effective, quality content which promotes and increases the visibility of Scottish Canals, internally and externally
Ensure the delivery of consistent, effective messaging which promotes Scottish Canals across a variety of platforms, using storytelling in a way that appeals to broad audiences
Oversee and quality assure all internal and external communications
Oversee production of corporate documents
Prepare high quality briefings on topical issues for the executive team
Contribute to the production of tender documents and award submissions.
Produce communications which deliver against our Communications Strategy, including overseeing the delivery of high-impact campaigns, ensuring that they are suitable for and accessible to a range of audiences, across a number of channels
Develop and maintain our digital presence ensuring that it aligns with Scottish Canals identity, brand, and values
Facilitate effective engagement with internal and external stakeholders to maintain positive relations
Co-ordinate media engagement including delivering proactive media activity, such as writing press releases
Assist the Head of Corporate Communications and Marketing with crisis communications and reputational risk management
Work with the Communications Officer to plan, shoot and edit videos and vlogs for the website and social media
Facilitate participation at external events including sector and business awards
Work with internal teams to ensure that key activities and messages are aligned to our brand and values, advising on, and co-creating communications, and evaluating the effectiveness of these
Develop digital activities across web, email, and social media, analysing their effectiveness and providing evidence for recommended development and improvement
Creating engaging multi-channel communications plans which offer value for money, use insight and deliver high impact
Supporting Ministerial and key stakeholder visits including media interview bids and managing reactive enquiries (including on call responsibility)
Provide credible and authoritative communications advice and support to colleagues, including senior leaders
Parliamentary monitoring (e.g. committee programmes, cross party groups etc.) to identify opportunities and ensure appropriate and targeted communications.
Skills required:

Working with others: The ability to work collaboratively with others (both internally and externally) in order to achieve goals, and successfully build trust and positive rapport with the wider stakeholder community
Outstanding communication skills: The ability to communicate verbally and in written form with a wide range of individuals and bodies, providing clear and consistent information
Critical thinking: Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively
Excellent attention to detail: Achieve thoroughness and accuracy when completing tasks
Workload management and prioritisation: Plan a varied workload to meet deadlines and work creatively within processes and standards.

Interviews for this role are expected to take place W/C 29th August & 5th September.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust as Communications Manager on a fixed term basis for 12 months with potential to go permanent.

The Communications Manager will join the charity’s small and busy Communications Team on a fixed-term basis to manage and help deliver external and internal communication activities that support their charity’s vision, objectives and brand. 2022 is an important year for the Trust, as they begin implementing their ten-year strategy, Nature, Beauty & Heritage for Everyone.

The existing Head of Communications is to act as interim Director of Customer & Cause (the department in which Communications is located alongside our Fundraising, Membership and Marketing Teams), and in turn the existing Communications Manager will take over as interim Head of Communications. The postholder will therefore assume the Communications Manager’s role in order to enable her to focus on her new responsibilities.

The specific purpose of the role is to deliver a planned programme of communications to the media and the Trust’s many external and internal stakeholders with a view to delivering high levels of coverage, thus inspiring visitors, members, supporters and their workforce. You’ll work with their external Public Relations agency partner and on your own initiative to develop communication plans that will enhance the reputation of the Trust and promote its work and the benefits it brings to Scotland.

Key responsibilities of the role:

Line management of a Communications Officer (Internal Communications) and a Communications Executive (Fixed Term)
Working with colleagues across Trust and particularly in the Customer & Cause directorate to manage and deliver communications plans and activity that supports the Trust’s strategic objectives.
Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on Trust and external channels which promotes the work of the Trust.
Building and managing relationships with key media contacts to maximise positive coverage of Trust stories.
Working across the customer and cause directorate to develop engaging communication plans as part of national campaigns for fundraising, membership or visitors.
Developing a plan of engaging internal communications to promote a positive working environment for staff and keeping them informed of developments across the Trust.
You’ll support the National Trust for Scotland’s properties, regions and departments in developing their own communication activities, ensuring that they don’t clash with national activity and are within the agreed guidelines.
You’ll ensure the at Trust maintains a and effective and timeous response to media enquiries, including on an out of hours basis.
Providing advice and support to senior managers and Trustees on media and reputational issues.
Key skills and experience required:

Demonstrable expertise in media management and a network of media contacts.
Experience of delivering successful communications strategies
Exposure in voluntary or public sector environment in a communications role
Understanding of the political environmental and social context of the National Trust for Scotland
Accomplished communicator both written and oral.
A proactive approach with problem solving skills and a keenness to push the boundaries
Strong team working skills.
This role offers an excellent competitive salary within a range of £36,523 to £40,238 per annum plus significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

No closing date has been set.

The Great Tapestry of Scotland tells the inspirational true story of the country’s history, heritage and culture (from 8500 BC to present day). It was hand stitched by over 1000 people in communities across Scotland. It is made up of 160 panels and 300 miles of wool (enough to lay the entire length of Scotland from the Border with England to the tip of the Shetland in the North Atlantic).
It is a remarkable achievement: in an age of speed and technology, it has been created with wool and linen, slowly, methodically and with people coming together to share stories and create a record of their history.
The purpose built visitor centre in Galashiels in the heart of the UK’s premier textile region is now the permanent home of the Tapestry, and opened in September 2021 in 2021. We achieved Visit Scotland’s five star accreditation within 4 months of opening, and have been award numerous awards for architecture, design and interpretation.
In addition to showcasing the Tapestry and telling the story of Scotland through interactive displays and audio guides, there are nationally significant changing exhibitions and education activities; a gift shop and café with seasonal and local produce; as well as a programme of events for all ages.
We are looking for a highly motivated and experienced marketing and events officer to join our successful team, to drive visitor numbers and develop the events market through a strategic marketing strategy.
The Great Tapestry of Scotland is a must see, significant and sustainable, high quality visitor experience celebrating the remarkable that brings new and repeat visits to the area and supports other tourist related business, particularly in the Borders.
If being a part of a fantastic journey placing the Tapestry on the international stage excites you, then you could be a part of a team delivering something truly amazing.

For the full role profile and the info needed to apply to join our team, please visit our website: https://www.liveborders.org.uk/about-us/jobs/
Closing date for applications is Sunday 21 August 2022

Scottish Canals is an innovative, forward-thinking organisation dedicated to safeguarding a crucial part of Scotland’s heritage whilst stimulating business growth, job creation and income generation by helping to create stronger communities, attract new customers and income and working with and through empowered and motivated people.
We currently have an exciting opportunity for a Marketing Executive & Copywriter to join our dynamic team. The Marketing Executive & Copywriter will be responsible for helping to deliver Scottish Canals Marketing and Communication Strategy and support Scottish Canals in meeting their vision and Corporate Plan.

We are looking for a creative individual and self-starter who is able to come up with ideas and drive the delivery of them. This is a chance for the right person to shape the role and be part of a team that is currently developing it’s 2023-2028 Marketing and Communication Strategy to deliver communications and marketing that can engage all of our audiences.
We are offering a salary of circa £28,000 dependant on experience for this role. Scottish Canals also offers a generous annual leave entitlement of 34 days rising to 39 after 5 years (inc. public holidays), along with enhanced company sick pay, discounted shopping vouchers, and a contributory pension scheme with up to a 10% employer contribution.

Main Duties & Key Tasks:
• Leading and supporting on multi-channel communications and customer led campaigns with the purpose of raising awareness Scottish Canals – from generating ideas to delivery and evaluation
• Write and produce engaging copy and develop materials for media, social media, fundraising and marketing materials, emails, web, Google Ads etc
• Manage the day-to-day of Scottish Canals website
• Support the Digital Marketing Executive to manage social channels, ensuring channels are aiming to grow in engagement and followers and protect SC reputation
• Create content and oversee content created by other team members for social media (videos, stories, audio, graphics) to ensure content is consistent in style, tone and in line with key messages
• Reporting, monitoring and analysing on the teams Marketing and Communications activity
• Managing and implementing brand identity across various materials and platforms
• Participating in the on call rota
• Implement proactive Marketing strategies
• Build relationships with key target media and strategic stakeholders maintaining a list of contacts to generate positive media coverage for Scottish Canals’ activities.
• Help deal with reactive media enquiries about leisure activities and opportunities on the network.
• Produce press releases/briefings/information and digital communications for internal and external audiences and produce content for newsletters
• Assist in event co-ordination
• Effectively manage the creation, production, distribution and stock control of marketing and promotional material and literature, both digital and printed
• Comply with SC Health & Safety policy and defined standards. Undertake risk assessments, report incidents, accidents and near misses.
Skills and Experience:
• Marketing & Communications related degree or relevant experience
• Significant experience of managing and delivering a range of marketing and communication activities for complex, high profile projects.
• Understanding of back end systems of website and social media platforms (WordPress and Craft CMS desirable)
• Strong digital skills including evidence of the effective use of social media marketing, SEO, PPC and email.
• Basic social media filming and editing
• Experienced in curating engaging content and evidence of strong copywriting skills, across all areas of marketing mix
• Proficient in the use of a personal computer and business applications software e.g. MS Office.
• Proven experience managing complex content planners, multiple deadlines and projects simultaneously.
• Proven experience of managing and implementing brand identity across various materials and platforms
• Member Chartered Institute of Marketing, CIM (desirable)
• Basic filming and editing for content creation (desirable)
Personal qualities and abilities required:
• Recommend key messages and appropriate wording for external and internal publications.
• Recognise when immediate judgements can be made and when queries require upward referral to management for guidance in relation to queries from external bodies to SC.
• Prioritise own workload to achieve key marketing and communication objectives.
• Prioritise own workload to achieve business led or specifically detailed deadlines.
• Use initiative to interpret and respond to requests for information.
• Co-operate with and support team members within the team and other teams outside the main function.
• Liaise and work with business to business customers and partners to ensure SC interests are protected.
• Regularly liaise with third party bodies e.g. Media – press, TV and radio, suppliers – designers, printers and agencies.
• Valid driving licence and access to a car for work purposes

Interviews for this role are intended to take place 17th-19th August.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Venue Sales, including hospitality events and filming, Retail and Catering. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.