Marketing & PR

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence

We are inclusive

We innovate

We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Head of Communications to work across the organisation leading the initiation, creation, development, planning, management and delivery of a strategic communications plan to support and maximise the delivery of all organisational objectives including the achievement of the following:

To pro-actively promote GSC’s vision and mission;
To cultivate relationships with current, and potential, stakeholders, funders and partners.
To lead the development and delivery of consistent messaging and branding across the organisation which can be adapted to meet the needs of the many different audiences that GSC engages with across multiple media;
To lead, inspire and motivate the Communications team to deliver a creative and exciting communication and marketing plan using different media to maximise engagement numbers (and income) from all audiences including public, education, government and industry; and
To lead the development and enhancement of GSC’s digital estate.

We are looking for an experienced leader with project management and budgetary management skills along with commercial awareness and creative ability to devise innovative communications campaigns.

You have creative ideas and have excellent interpersonal and communication skills to work effectively across the organisation, are inspired by our mission and have a passion for excellence and innovation aligning with our company values.

If this sounds like you then we would love you to get in touch!

APPLICATION DETAILS

Please find full job description and application form available on the Jobs and Volunteering section of our website.

We are equal opportunities employer and welcome applications from people of all backgrounds.

This is a fast-paced role promoting V&A Dundee’s exhibitions and activities, with wide scope for a media professional to devise and deliver creative media campaigns, collaborating with curators, designers and other experts.

The Media Officer will help build profile and understanding of V&A Dundee, as well as engaging audiences and driving visits to the museum, exhibitions and events. The role also supports filming and location activity, supporting both profile and income generation.

This would suit a candidate with experience of media relations, working in the media, or both.

Duties and Responsibilities:

Develop and implement media and communication strategies which build V&A Dundee’s profile internationally, communicating to audiences, stakeholders and funders and creating better awareness of our collections, expertise, design heritage and innovation.

Research, write and issue press releases, media articles and other communications as appropriate working with senior colleagues to approve key messages.

Identify, plan and implement high impact and effective media events, briefings and photo/film opportunities which support V&A Dundee’s strategic objectives.

Develop, pitch and place features, news, comment and visual storytelling ideas as well as media partnership proposals.

Work with the Director of Audiences & Media and the Communications and Media Manager to develop and implement communication strategies which deliver to the organisation’s strategic business plan objectives.

Contribute to the press office service, helping protect Design Dundee Limited/V&A Dundee’s reputation through proactive media activity and crisis management.

Liaise with the media for both proactive PR and issues management, acting as a spokesperson. On a daily basis, determine lines to take on media enquiries, consulting with stakeholders as required.

Help deliver integrated Audiences and Media campaigns driving engagement and visits to the museum, exhibitions, events and the online offer, including within the team taking a lead on appropriate campaigns and projects.

Work with the Communications and Media Manager to develop external relationships with broadcasters and independent production companies, with a view to securing major filming opportunities about the museum, supporting the strategic aim of high-profile publicity and commercial sustainability.

Work with the Communications and Media Manager to develop external relationships with film and TV production companies seeking commercial hire of V&A Dundee as a location, liaising with location managers, producers and directors, and ensuring their production requirements are considered in collaboration with internal and external representatives: Screen Scotland, TayScreen, Creative Scotland, VisitScotland, Visitor Operations and Exhibitions.

Work with the Communications and Media Manager to manage filming opportunities on behalf of V&A Dundee and in collaboration with partners.

Develop content to be used and adapted by other members of the Audience and Media team, including digital and marketing, working with other departments to develop audience-focused messaging.

Manage external suppliers such as PR agencies, freelancers, copywriters, content contributors, film producers and photographers to help deliver the department’s communications objectives.

Deputise for the Communications and Media Manager, including managing any media risk or crisis and providing advice to senior management and the board.

Be available out-of-hours in emergencies or to respond to urgent enquiries on an occasional basis.

Any other duties determined to be reasonable for this position.

Personal Specification Essential:

Experience of media relations or working in the media.

Excellent writing and editorial skills.

Understanding of the media at a local, specialist, national and international level.

Experience of developing and delivering media communications plans.

Skills in preparing compelling materials and statements for the media as well as a range of other audiences.

Ability to communicate with credibility and authority, presenting a compelling point of view.

An ability to work confidentially, handling sensitive information

An ability to act as a spokesperson for the organisation when required.

Ability to advise staff and senior management, especially over sensitive media or confidential issues.

A good influencer, able to communicate with credibility presenting a compelling point of view.

Resilient under pressure and at ease with multiple deadlines.

Self-motivated, proactive and willingness to ‘go the extra mile’.

Desirable:

Knowledge of PR and media communications in cultural environments and enabling marketing, learning, access, income generation and fundraising.

Knowledge of communications for specialist audiences in learning or business environments.

Understanding of web and social media channels as communications tools and evidence of creative integration with traditional media.

JOB DESCRIPTION AND PERSON SPECIFICATION

Post Title: Marketing & Communications Assistant
Directorate: Business Services
Reporting to: Senior Marketing Officer

Job Purpose:
1. Responsible for the accurate and timely implementation of marketing activities in line with service plans across multiple services.

2. Responsible for supporting the Marketing team in administration, reporting and project delivery.

Responsibilities:
1. Contribute to the development and execution of marketing programs from start to finish, supporting Manager and Officers and driving collaboration across services.
2. Dealing with a range of internal and external stakeholders, to have responsibility for implementing identified marketing activations/projects.
3. Support Manager and Officers to keep, create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
4. To set up and manage Eventbrite activities for identified projects.
5. Manage, coordinate and support projects with external marketing support providers e.g. designers, web developers or media relations support.
6. To support and contribute to the implementation of effective digital social media campaigns to drive engagement and revenues; including Facebook, Twitter, Instagram, Google Ads and Analytics.
7. To monitor and manage customer enquiries or comments, including the monitoring and replying to customer queries across social media platforms.
8. To update, support and contribute to the daily management of the website using content management systems (CMS).
9. To support Manager and Officers in the administration to raise requisitions and purchase orders.
10. To support Manager and Officers in marketing administration and record keeping.

Other details:
Requirement to work out of hours or weekends – not normally
Requirement for PVG/Disclosure check – no

Eden Scott is delighted to be working with The National Trust for Scotland, an independent charity set up in 1931 for the preservation and conservation of natural and human heritage that is significant to Scotland and the world. The Trust has become Scotland’s largest membership organisation, they’re supported by more than 320,000 members and are funded largely by donations and are a leader in conserving and promoting the nation’s treasured places and collections so that they can be enjoyed by present and future generations.

They are immediately seeking an experienced PR/Media Relations professional to join the Communications Team on fixed term appointment until February 2023. The role is 5 days per week but candidates wishing to work 4 days per week will be considered. The role is home based in Scotland.

The role will be part of the charity’s small and busy Communications Team to help deliver external communication activities that support the charity’s vision, objectives and brand. 2022 is an important year for them, as they have completed several major capital projects, celebrate a significant birthday and work on their new 10 year strategy. This role will be involved in creating content that touches on all of this, for a wide range of audiences, using their own and external channels.

The main focus of this role is storytelling to a B2C audience.

Key responsibilities:

Working with colleagues across the organisation and particularly in the fundraising directorate to deliver a programme of communications activity that supports their campaign, particularly in providing content for media partnerships, and finding opportunities to extend the reach through earned media.

Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on their and external channels which promotes their major upcoming projects at key sites and supports the charity’s objectives for each of these sites.

Key skills and experience required:

Experience in PR

Experience in Media Relations

A creative approach to storytelling, B2C

Proven verbal and written communications skills

Competence in using Microsoft Office packages

Experience in using web and digital-based channels

Good teamwork skills

A proactive approach to problem-solving

Demonstrably high levels of interpersonal skills and confidence in dealing with a wide range of stakeholders

Desirable

Copywriting or corporate writing experience

Experience of filming or video-editing

Experience of supporting a fundraising team with copy

The salary is £28,644 – £31,523 pro-rata.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust as Communications Manager on a fixed term basis for 12 months with potential to go permanent.

The Communications Manager will join the charity’s small and busy Communications Team on a fixed-term basis to manage and help deliver external and internal communication activities that support their charity’s vision, objectives and brand. 2022 is an important year for the Trust, as they begin implementing their ten-year strategy, Nature, Beauty & Heritage for Everyone.
The existing Head of Communications is to act as interim Director of Customer & Cause (the department in which Communications is located alongside our Fundraising, Membership and Marketing Teams), and in turn the existing Communications Manager will take over as interim Head of Communications. The postholder will therefore assume the Communications Manager’s role in order to enable her to focus on her new responsibilities.
The specific purpose of the role is to deliver a planned programme of communications to the media and the Trust’s many external and internal stakeholders with a view to delivering high levels of coverage, thus inspiring visitors, members, supporters and their workforce. You’ll work with their external Public Relations agency partner and on your own initiative to develop communication plans that will enhance the reputation of the Trust and promote its work and the benefits it brings to Scotland.

Key responsibilities of the role:

• Line management of a Communications Officer (Internal Communications) and a Communications Executive (Fixed Term)
• Working with colleagues across Trust and particularly in the Customer & Cause directorate to manage and deliver communications plans and activity that supports the Trust’s strategic objectives.
• Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on Trust and external channels which promotes the work of the Trust.
• Building and managing relationships with key media contacts to maximise positive coverage of Trust stories.
• Working across the customer and cause directorate to develop engaging communication plans as part of national campaigns for fundraising, membership or visitors.
• Developing a plan of engaging internal communications to promote a positive working environment for staff and keeping them informed of developments across the Trust.
• You’ll support the National Trust for Scotland’s properties, regions and departments in developing their own communication activities, ensuring that they don’t clash with national activity and are within the agreed guidelines.
• You’ll ensure the at Trust maintains a and effective and timeous response to media enquiries, including on an out of hours basis.
• Providing advice and support to senior managers and Trustees on media and reputational issues.

Key skills and experience required:

• Demonstrable expertise in media management and a network of media contacts.
• Experience of delivering successful communications strategies
• Exposure in voluntary or public sector environment in a communications role
• Understanding of the political environmental and social context of the National Trust for Scotland
• Accomplished communicator both written and oral.
• A proactive approach with problem solving skills and a keenness to push the boundaries
• Strong team working skills.

This role offers an excellent competitive salary within a range of £36,523 to £40,238 per annum plus significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Wednesday 13th July 2022.

Please see link for full job description.

Musselburgh Racecourse is one of the UK’s most progressive racecourses, and one of Edinburgh’s leading hospitality and entertainment venues with 5 Star Visit Scotland accreditation.

Musselburgh Racecourse are seeking someone with a strong background in digital marketing to join the Musselburgh Racecourse team, focusing on social media, digital innovation, content creation and a flair for creativity.

Do you have a passion for all things digital including social media platforms, e-newsletter systems and keep up to date with all the latest digital innovations? Are you a self-starter with the drive and ambition to meet the objectives of all projects within a fast pace and busy environment? If so, this role might be for you.

You will have:
• Lots of creative ideas
• A passion for all things digital and a strong desire to learn, contribute and innovate
• Create and inspire content creation
• Strong writing skills
• Fantastic attention to detail
• A ‘roll your sleeves up’ attitude
• Know how to run paid social media campaigns – or be willing to learn
• Excellent administration and organisation skills

A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful. You should have excellent IT, communication and inter-personal skills, a very good telephone manner, strong customer service and the ability to organise and prioritise your workload using your own initiative.

If you’re interested in this role, please send your C.V to enquiries@musselburgh-racecourse.co.uk.
Salary: £21-25k pa.
Benefits: Company Pension, 30 Days AL and TOIL for weekend racedays
Closing date: 24th June 2022
No agency enquiries please.

JOB PURPOSE

The Customer & Cause team exists to inspire visits to our places across Scotland, grow membership and drive donations to support our work. This role supports and delivers marketing activity to help the Customer & Cause Directorate and the wider Trust achieve its key objectives.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist Marketing Managers to develop and deliver marketing plans and tactics to increase visitor and member numbers and meet Customer & Cause objectives.
2. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
3. Build and maintain strong relationships with property teams and other Directorates to keep up to date with developments, needs and opportunities.
4. Deliver compelling content/promotion of properties in national, regional, and local tourism publications and websites and manage property listing with partners such as VisitScotland
5. Support planning and delivery of property event marketing across the season, including Easter, Halloween and Christmas
6. Plan and deliver paid marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Hospitality etc.)
7. Plan and deliver regular email communications to members and leads
8. Identify ad hoc opportunities to enhance marketing activity across the marketing team, more widely within Customer & Cause and throughout the Trust
9. Monitor, track and report on results of campaign activity across the Marketing team
10. Maintain and enhance good working relationships with external partners on promotional activity for properties (e.g., Discover Scottish Gardens, Gardeners World, Scotrail etc.)
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or Marketing-specific qualification or equivalent experience
Experience

Essential
• Knowledge of the complete marketing mix and understanding of marketing planning.
• Understanding of above and below the line marketing tools with an eye to future marketing approaches.
• Understanding of different audiences and how to successfully engage with them.
• Good teamwork skills
• Creative and collaborative
• A proactive approach with problem solving skills
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range of stakeholders
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant)
• Competent user of Microsoft Office products
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A current valid driving licence

BRAND MANAGER opportunity!

Due to some internal transfers, we now have a really exciting opportunity for an experienced Brand Manager to join our malt whisky team! 🥃

You will become the new custodian of one of our prestige core malt brands, inheriting a legacy from exceptional professionals who have gone before you in a similar brand management role. As our new Brand Manager, you will be balancing heritage and commercial outputs, whilst harnessing your own exceptional brand experience and pedigree, in order to seek ongoing growth opportunities and evolve the brand in line with its core ethos and essence.

So if you are an experienced brand manager, ideally within the whisky sector and are looking for a new opportunity to become part of our history and heritage, whilst making your own mark, then you should take a further look!

Please visit our recruitment portal where you can find out a bit more about this opportunity, and where you can then apply direct

https://www.cloudonlinerecruitment.co.uk/ianmacleoddistillers/VacancyDetails.aspx?FromSearch=True&MenuID=tN4miIfKIGk=&VacancyID=147

***no agency contact***

Eden Scott is delighted to be working in partnership with Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

They own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin and are a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally.

They are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of their portfolio. Crafting Spirits With Passion, is what they do best… not only are they producers of exquisite brands, but they are also distributors and suppliers in B2B and B2C channels. They are a brand led, successful family business with their spirits (people and brands), at their very core. Driven by passion, enthusiasm and solid business values, they are now expanding their B2C offering and continuing to invest in each of their brand homes (visitor centres) as their brands continue to evolve and grow.

Their visitor centres are currently in Glasgow (Glengoyne) and Edinburgh (Edinburgh Gin) and they have consistently been rated on Trip Advisor as part of Scotland’s top rated tourist attractions! Their teams already deliver some of the finest distillery tours and tastings in the country and provide truly engaging and world class visitor experiences.
 
They have a new distillery and visitor centre opening in Falkirk (Rosebank) and a brand new city centre Edinburgh Gin distillery and visitor centre coming soon!

An exciting opportunity has now arisen for a dynamic and experienced sales & marketing professional to join Ian Macleod Distillers in a newly created role, that of Head of Sales & Marketing for their Rosebank and Glengoyne visitor centres.

This role plays a pivotal part in the Brand Homes Team and drives and implements the sales strategy and delivers the business sales targets for these visitor centres. The position will be responsible for annual sales targets achieved through provision of world class, on-Brand experiences, events and retail at their distillery and in-house retail store, attracting the ideal consumer with which to instigate and nurture long term, profitable relationships with their whisky brands and their home

Key activities include:

Strategic oversight of Brand Homes Sales, Marketing and Events
Lead the Sales, Marketing and Events team with ambitious commercial plans across multiple sectors. Setting clear team and individual KPIs
Research, plan and implement an annual BH Sales, Marketing and Communications plan, which feeds into the wider Visitor centres sales and marketing plan
Responsible for the Sales and Marketing budget.
Responsible for sales plans, trade shows, MICE business & HNWI’s.
Liaise with Sales and Marketing Manager for their Edinburgh Gin visitor centre to ensure a coordinated approach to the trade
Manage relationships, pricing and contracts with travel trade (DMCs, Event Organisers, Travel agents, Tour Series Partners and Online Tour Operators)
Lead the process of responding to and managing venue enquires and pro-actively cultivating new sales leads.
Manage and inspire Marketing Executive for the two sites including one to one coaching.
Foster best practise culture across the team, ensuring positive attitude and personal accountability
Lead business development through researching and developing a pipeline of key targets and ensure that it is maintained.
Work closely and collaboratively with BH Operations, Marketing Executives, and the Glengoyne and Rosebank Brand teams to create on-Brand, profitable distillery experiences
Analyse customer to customer profitability, ensuring best use of distillery facilities and time slots
Oversee relationship with Visit Scotland advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)
Work closely and collaboratively with Group Operations Manager to ensure alignment on quality, guest fulfilment etc
Work with BH Director and Brand team on launch plans for the Rosebank Distillery
Liaise with BH Director and IMD CRM lead to develop CRM system that makes best possible use of BH data stream
Leverage CRM (B2B and B2C) on an ongoing basis, culturally embed and champion across Brand Homes
Continually update Industry & product knowledge

Key skills required:

We are seeking the very best sales & marketing expert in this field in the Edinburgh area with relevant client contacts and proven track record in tourism
Strong Knowledge of the tourism, MICE sectors and travel trade.

Excellent salary above industry average indicative of the calibre of candidate they seek with significant and generous company benefits.
 
Eden Scott is working exclusively with Ian Macleod Distillers Ltd so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please call Sally on 07776 662506.
 
Closing date for applications 12.00noon Friday 1st July.