Marketing & PR

Please see link for full job description.

Musselburgh Racecourse is one of the UK’s most progressive racecourses, and one of Edinburgh’s leading hospitality and entertainment venues with 5 Star Visit Scotland accreditation.

Musselburgh Racecourse are seeking someone with a strong background in digital marketing to join the Musselburgh Racecourse team, focusing on social media, digital innovation, content creation and a flair for creativity.

Do you have a passion for all things digital including social media platforms, e-newsletter systems and keep up to date with all the latest digital innovations? Are you a self-starter with the drive and ambition to meet the objectives of all projects within a fast pace and busy environment? If so, this role might be for you.

You will have:
• Lots of creative ideas
• A passion for all things digital and a strong desire to learn, contribute and innovate
• Create and inspire content creation
• Strong writing skills
• Fantastic attention to detail
• A ‘roll your sleeves up’ attitude
• Know how to run paid social media campaigns – or be willing to learn
• Excellent administration and organisation skills

A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful. You should have excellent IT, communication and inter-personal skills, a very good telephone manner, strong customer service and the ability to organise and prioritise your workload using your own initiative.

If you’re interested in this role, please send your C.V to enquiries@musselburgh-racecourse.co.uk.
Salary: £21-25k pa.
Benefits: Company Pension, 30 Days AL and TOIL for weekend racedays
Closing date: 24th June 2022
No agency enquiries please.

JOB PURPOSE

The Customer & Cause team exists to inspire visits to our places across Scotland, grow membership and drive donations to support our work. This role supports and delivers marketing activity to help the Customer & Cause Directorate and the wider Trust achieve its key objectives.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist Marketing Managers to develop and deliver marketing plans and tactics to increase visitor and member numbers and meet Customer & Cause objectives.
2. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
3. Build and maintain strong relationships with property teams and other Directorates to keep up to date with developments, needs and opportunities.
4. Deliver compelling content/promotion of properties in national, regional, and local tourism publications and websites and manage property listing with partners such as VisitScotland
5. Support planning and delivery of property event marketing across the season, including Easter, Halloween and Christmas
6. Plan and deliver paid marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Hospitality etc.)
7. Plan and deliver regular email communications to members and leads
8. Identify ad hoc opportunities to enhance marketing activity across the marketing team, more widely within Customer & Cause and throughout the Trust
9. Monitor, track and report on results of campaign activity across the Marketing team
10. Maintain and enhance good working relationships with external partners on promotional activity for properties (e.g., Discover Scottish Gardens, Gardeners World, Scotrail etc.)
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or Marketing-specific qualification or equivalent experience
Experience

Essential
• Knowledge of the complete marketing mix and understanding of marketing planning.
• Understanding of above and below the line marketing tools with an eye to future marketing approaches.
• Understanding of different audiences and how to successfully engage with them.
• Good teamwork skills
• Creative and collaborative
• A proactive approach with problem solving skills
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range of stakeholders
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant)
• Competent user of Microsoft Office products
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A current valid driving licence

BRAND MANAGER opportunity!

Due to some internal transfers, we now have a really exciting opportunity for an experienced Brand Manager to join our malt whisky team! 🥃

You will become the new custodian of one of our prestige core malt brands, inheriting a legacy from exceptional professionals who have gone before you in a similar brand management role. As our new Brand Manager, you will be balancing heritage and commercial outputs, whilst harnessing your own exceptional brand experience and pedigree, in order to seek ongoing growth opportunities and evolve the brand in line with its core ethos and essence.

So if you are an experienced brand manager, ideally within the whisky sector and are looking for a new opportunity to become part of our history and heritage, whilst making your own mark, then you should take a further look!

Please visit our recruitment portal where you can find out a bit more about this opportunity, and where you can then apply direct

https://www.cloudonlinerecruitment.co.uk/ianmacleoddistillers/VacancyDetails.aspx?FromSearch=True&MenuID=tN4miIfKIGk=&VacancyID=147

***no agency contact***

Eden Scott is delighted to be working in partnership with Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

They own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin and are a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally.

They are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of their portfolio. Crafting Spirits With Passion, is what they do best… not only are they producers of exquisite brands, but they are also distributors and suppliers in B2B and B2C channels. They are a brand led, successful family business with their spirits (people and brands), at their very core. Driven by passion, enthusiasm and solid business values, they are now expanding their B2C offering and continuing to invest in each of their brand homes (visitor centres) as their brands continue to evolve and grow.

Their visitor centres are currently in Glasgow (Glengoyne) and Edinburgh (Edinburgh Gin) and they have consistently been rated on Trip Advisor as part of Scotland’s top rated tourist attractions! Their teams already deliver some of the finest distillery tours and tastings in the country and provide truly engaging and world class visitor experiences.
 
They have a new distillery and visitor centre opening in Falkirk (Rosebank) and a brand new city centre Edinburgh Gin distillery and visitor centre coming soon!

An exciting opportunity has now arisen for a dynamic and experienced sales & marketing professional to join Ian Macleod Distillers in a newly created role, that of Head of Sales & Marketing for their Rosebank and Glengoyne visitor centres.

This role plays a pivotal part in the Brand Homes Team and drives and implements the sales strategy and delivers the business sales targets for these visitor centres. The position will be responsible for annual sales targets achieved through provision of world class, on-Brand experiences, events and retail at their distillery and in-house retail store, attracting the ideal consumer with which to instigate and nurture long term, profitable relationships with their whisky brands and their home

Key activities include:

Strategic oversight of Brand Homes Sales, Marketing and Events
Lead the Sales, Marketing and Events team with ambitious commercial plans across multiple sectors. Setting clear team and individual KPIs
Research, plan and implement an annual BH Sales, Marketing and Communications plan, which feeds into the wider Visitor centres sales and marketing plan
Responsible for the Sales and Marketing budget.
Responsible for sales plans, trade shows, MICE business & HNWI’s.
Liaise with Sales and Marketing Manager for their Edinburgh Gin visitor centre to ensure a coordinated approach to the trade
Manage relationships, pricing and contracts with travel trade (DMCs, Event Organisers, Travel agents, Tour Series Partners and Online Tour Operators)
Lead the process of responding to and managing venue enquires and pro-actively cultivating new sales leads.
Manage and inspire Marketing Executive for the two sites including one to one coaching.
Foster best practise culture across the team, ensuring positive attitude and personal accountability
Lead business development through researching and developing a pipeline of key targets and ensure that it is maintained.
Work closely and collaboratively with BH Operations, Marketing Executives, and the Glengoyne and Rosebank Brand teams to create on-Brand, profitable distillery experiences
Analyse customer to customer profitability, ensuring best use of distillery facilities and time slots
Oversee relationship with Visit Scotland advertising opportunities, FAM trips, journalist/blogger engagement and membership of relevant steering group(s)
Work closely and collaboratively with Group Operations Manager to ensure alignment on quality, guest fulfilment etc
Work with BH Director and Brand team on launch plans for the Rosebank Distillery
Liaise with BH Director and IMD CRM lead to develop CRM system that makes best possible use of BH data stream
Leverage CRM (B2B and B2C) on an ongoing basis, culturally embed and champion across Brand Homes
Continually update Industry & product knowledge

Key skills required:

We are seeking the very best sales & marketing expert in this field in the Edinburgh area with relevant client contacts and proven track record in tourism
Strong Knowledge of the tourism, MICE sectors and travel trade.

Excellent salary above industry average indicative of the calibre of candidate they seek with significant and generous company benefits.
 
Eden Scott is working exclusively with Ian Macleod Distillers Ltd so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online and for an informal chat or to receive the full role information pack and job description please call Sally on 07776 662506.
 
Closing date for applications 12.00noon Friday 1st July.

An exciting opportunity has arisen for a Marketing and Events Executive to join Belhaven Brewery where you’ll help provide marketing support and compelling events – directly and through 3rd parties – that contribute to our brand and revenue ambitions.

The role reports to the Marketing Controller / Brand Manager and combines working at the brewery, from home and at event locations so naturally includes some weekend and / or out of hours working.

Key responsibilities
Event organisation from research, planning, liaison and development to implementation includes organisation of the Belhaven Horse Box
To deliver activities on time and within allocated budgets often working to tight dealdines maintain strong communications with the commercial, technical service and brewing teams to ensure successful events and activations
To help with event follow up, debrief alongside the measurement and evaluation of activities
To support Brand Manager with content creation, including writing blogs, case studies, newsletters, social media and other marketing communications material
To create an event calendar for our own venue – The Monks Retreat, and assist in opening of our Secret Garden
Assist the Belhaven Visitor Experience Team with marketing activities and administrative tasks
To act as an ambassador for Belhaven at all times

About You….
A qualification in marketing and events/shows management ideally with some practical experience
Great communication – telephone manner, email and face-to-face – and teamwork skills
Can-do attitude with high attention to detail

Desirable skills include – Budget management, Photoshop/premiere pro, Social media experience, Commercial and business awareness, Visitor centre or similar experience e.g. bar, waitstaff, guide.

The close date for applications is Monday 6th June.

Who are we?

At Greene King we are proud to be the country’s leading pub retailer and brewer, running over 3000 pubs, restaurants and hotels in towns, villages and high streets across the England, Wales & Scotland.

What’s it like to work with us?

It’s our people that make us an incredible place to work. We have been through some changes, everything we do is underpinned by giving our teams the freedom to be themselves and own their success.

We care about embracing individuality and each other – Our pubs, Our environment, Our community and Our customers are the heart of Our Greene King.

We take ownership and give freedom to succeed – You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.

We win, learn and celebrate together – Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your team

What you can expect from us ?
Competitive salary and pension contribution scheme
Private medical insurance
Up to 33% discount across all our sites for you and your friends and family
33 days holiday (including bank holidays) and the opportunity to buy additional days.
Free onsite parking
An employee advice and guidance service and the healthcare service, Best Doctors.
As one of the industry’s leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

If this sounds like it could be you, then please apply!

£18,600 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Studio offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s social media accounts, update and maintain the company websites, assist with e-newsletter campaigns and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality copy, photography and videography ?
• Are you organised with excellent administration skills and strong written communication skills?

Part-time working can be considered. Candidates should be proficient with the Office 365 suite of packages. Ideally, candidates will have a formal marketing qualification or a min of 2 years’ experience in a similar role, however, this is not essential and we would equally welcome applications from enthusiastic graduates who can demonstrate some experience in this field and are keen to gain experience in a supportive environment.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk. If you are interested in part-time hours please include details of your availability in your covering letter.

The closing date is 25 May.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

The Scottish Crannog Centre is looking for a marketing officer to join their team, to devise and deliver an innovative marketing strategy as part of the museum development.

Job purpose and key responsibilities:
• To devise and deliver a new marketing strategy to support the relocation of The Scottish Crannog Centre to its new site at Dalerb.
• To identify media opportunities in order to promote the Dalerb development project. Capturing and disseminating the development progress.
• To deliver marketing and media campaigns for current site activity and event programme.
• To deliver the transition from hard copy marketing and advertising to a paper-less model.

The successful applicant will connect to our Vision to be a national treasure loved and admired by all with social justice at its heart. They will manifest our values of being aspirational, listening, sharing, work, collaboration, ability to dream and togetherness.

The Crannog Centre supports a diverse team of talented and passionate individuals of all abilities and backgrounds. They are a Fair Work Employer, part of the Young Person’s Guarantee, and a Disability Confident Employer.

Contract details:
Normal hours of work are 9.00-17.30. Additional or fewer hours by arrangement, including during the winter.

Based at:
The Scottish Crannog Centre (Kenmore, Loch Tay) and away from the office as agreed with the Managing Director. Own transport essential.

Experience:
Have knowledge of and experience in digital marketing and developing an online presence through various channels/modes of communication.

To Apply:
Please send a CV and cover letter to Mike Benson, Managing Director: mikeb@crannog.co.uk.
Use your cover letter to introduce yourself, why you think you are the right person for the post, and to inspire us with some of your ideas for the position.

Development Project:
The Scottish Crannog Centre is in the process of moving to a much larger museum site at Dalerb, on the opposite side of loch Tay to the current site. This move will involve the reconstruction of a new Iron Age Crannog, the creation of an Iron Age village, and a new museum, café and shop. Dalerb will become Scotland’s most sustainable museum and the Marketing Officer will work with the rest of the management team to embed this vision and our ethos into the Scottish Crannog Centre’s transfer to the Dalerb site.

The project is built upon over 20 years of the Scottish Crannog Centre’s previous success as a Visit Scotland 5* visitor attraction. In the past four years, we have repositioned the centre to be development-ready by securing the collection, refurbishing the museum, and working alongside our communities to bring stories of Scottish crannogs to many different people in many different ways. Furthermore, we have shifted our perspective and now operate as a diverse community of learning that celebrates equality and equity. We believe that this approach expounds our values and best helps us to connect to the prehistoric crannog dwellers of 2,500 years ago.

The objectives of the Dalerb development project are to:
• To secure the long-term future of the Scottish Crannog Centre.
• To care for, interpret and research our collection, using academic rigour, immersive engagement and best practice.
• To create an organisation with lived values, strong governance and democratic decision making; one that is diverse, reflective and has a “can-do” attitude.
• To grow and nourish the 21st century Crannog Community through meaningful relationships, co-production, and skills exchange.
• Through our work, and the way we work, to be an organisation that people want to support and an organisation with HEFT – one that is built on resilience and trust.
• To realise our vision through the Dalerb project.
• To develop a site that sits in its locality, aware of its environment and with a need to be a beacon of sustainability, an integral part of the stunning landscape that is Loch Tay. This is where we will tell how the Early Iron Age crannog dwellers made the most of the world around them and how we will do the same in a sustainable, ecological way.

The Content Manager leads the development of content to engage audiences and maximise commercial income, strategically developing owned digital channels to reach audience development and income generation goals.

Role Profile
This is a fantastic opportunity to shape editorial, content and social media strategy at an exciting point in the museum’s development, as we embed our new 5-year Vision, Mission and strategic objectives.

You’ll be a passionate storyteller, content creator and adept social media marketer, a natural-born creative with an obsession for content, design and analytics.

Duties and Responsibilities
Research, produce and commission rich digital content for a diverse and ambitious range of campaigns to amplify V&A Dundee’s profile and engage audiences in imaginative and creative ways, including:
Producing and editing video, audio, text, images, graphics for use across owned and paid digital media channels. 
Developing high-profile digital content for our own and partner channels, giving voice to designers and project participants, clearly positioning V&A Dundee as Scotland’s design champion.
Working with the Philanthropy and Partnerships team to produce engaging digital assets that tell the V&A Dundee story to attract and retain support from corporates, members, trusts and foundations and individuals.
Support the delivery of the museum’s Editorial Strategy, including high impact social media, online, in-museum and broadcast content to deliver V&A Dundee’s vision, mission and strategic objectives
Be a champion for equality, diversity and inclusion across content and partnerships
Play a key role in the museum’s dedicated Decolonisation group, ensuring the stories we tell and voices we feature are truly representative across society
Shape, develop and deliver a strategic digital content plan to support the museum’s refreshed vision
Set goals for the development of owned channels in alignment with strategic growth objectives
Grow and manage the museum’s influencer community and dedicated outreach plans, providing market intelligence and insight to drive content development with partners, platforms and influencers.
Monitor and evaluate digital performance against KPIs and provide weekly analysis and optimization recommendations.
Co-ordinate and project manage mass-audience, large-scale, collaborative projects involving internal and external partners, identifying and managing resources and risks. 
Play a key role in developing our approach to smart commissioning and the effective allocation of resources across teams, facilitating communication to ensure stories from across the museum are highlighted
Manage budgets for digital projects. 
Create and optimise webpages to enhance the visitor journey, build brand awareness and drive ticket sales
Support and advise on SEO including keyword research and optimization; maintaining and building high-quality backlinks and strategies to improve our back-end structure and domain authority.
Support the Social and Marketing Producer in managing V&A Dundee’s social media channels and content calendar
Be available out-of-hours to undertake planned activity or to respond to digital issues on an occasional basis. 
Any other duties determined to be reasonable for this position. 

Personal Specification
Essential

Highly skilled in content creation, from filming and editing to crafting compelling website copy, beautifully designed triptychs and engaging reels.
Ability to analyse, interpret and report on analytics, audience research and associated data to optimise campaigns, improve user experience and deliver to KPIs.
Experience of developing a website, social media channels and associated platforms within brand guidelines for a large, public-facing organisation supported by a range of internal and/or external contributors/suppliers. 
In-depth and up-to-date knowledge of digital media and emerging technology, particularly in relation to mobile, social media and online participation. 
Understanding of web authoring tools including the basics of HTML, with familiarity of online usability and accessibility standards. 
Advanced editing skills, both text and rich media, and extensive experience of maintaining a blog and/or social media profile(s). 
A strong eye for design with experience of managing design-orientated projects. 
Highly organised, with ability to self-plan and prioritise workload. 
Self-motivated, proactive and willingness to go the extra mile. 
Relevant degree or equivalent significant experience. 

Desirable
Experience of working with film/TV production companies
Knowledge of digital media in cultural environments to enable marketing, learning, access, income generation and fundraising. 
Knowledge of digital delivery to specialist audiences in learning or creative environments. 
Excellent contacts and the ability to generate content and broadcast partnerships with third parties
Experience of seeking opportunities for external collaboration and content partnership projects including negotiation and securing funding.

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

The Audiences and Media Assistant provides essential hands- on support across marketing, digital, press, analytics and social media to ensure the smooth delivery and monitoring of integrated campaigns which build the profile of V&A Dundee and drive visits to the museum, exhibitions, events, retail and food & beverage, supporting income generation.

This post will also provide administrative support to the Audiences and Media Director including financial reporting.

Role Profile

This broad range of support requires a confident all-rounder who thrives on moving between disciplines from design and budgets to analytics and visitor enquiries on a daily basis.

Duties and Responsibilities

Assist with the development, delivery and distribution of a broad range of marketing collateral including print, online marketing, sales promotions, partner.
Support the social team in running the museum’s social media channels, specifically daily monitoring of the Sprout inbox, responding to direct mail enquiries and flagging/escalating any potential issues.
Analyse, prepare and share regular reports on audiences, marketing, digital and sales performance including the museum tracking survey, digital analytics and box office data to inform planning.
Support the press office with a range of work, including working with colleagues at exhibition launches, photo calls and filming.
Assisting with CRM administration.
Co-ordinate day to day onsite signage.
Co-ordinate print delivery and distribution, including museum guides and visitor information, working with external printers and print distribution suppliers including onsite distribution.
Co-ordinate and assist in the delivery of audience events which support marketing and tourism objectives.
Co-ordinate the delivery and supply of images and marketing assets, working with designers and external agencies.
Assist the Audiences and Media Director with administration, including organising meetings, preparing materials such as PowerPoint presentations, and following up on action points.
Under the direction of the Audiences and Media Director, manage the day-to-day administration of the department budget, including issuing purchase orders, paying invoices, managing expenses and reconciling budgets.
Be available out-of-hours to undertake planned activity on an occasional basis.
Any other duties determined to be reasonable for this position.

Personal Specification

Essential
Clear communication skills. Strong administration skills
Ability to work with designers and print suppliers to produce in-museum signage and collateral.
Ability to interpret and report on audience data, research reports and ticketing figures.
Ability to manage priorities and work to deadlines.

Desirable
Practical experience of developing audience-targeted print and a strong eye for design.
Experience of budget administration
Experience of web analytics, social media management tools, database management, presentations and email marketing tools.
Understanding of audience segmentation in relation to marketing
Practical experience of image/film licensing and setting up partner promotions
Interest in design, culture, museums and the arts

Deadline for applications: no later than 17.00, 16 May 2022.

This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.

We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.