Marketing & PR

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland, based at Longmore House. This is a permanent and pensionable appointment.

As Marketing Executive, you will focus on delivering targeted marketing campaigns and
activity to drive our visitor business and promote our membership product.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Historic Scotland membership. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

Thank you for your interest in the post of Marketing Executive with Historic Environment Scotland. This post is based at Longmore House but there is an opportunity for hybrid working. This is a fixed term pensionable appointment for
an initial period of 9 months with possible of extension or conversion to a permanent role.

This is a new post created as a result of an organisational restructure. The role of Marketing Executive is to work with the Marketing Manager to deliver targeted marketing activity to support areas of income generation and identify opportunities where marketing can support the wider organisation outwith our visitor business.

The Marketing Team reports to the Head of Sales & Marketing and is part of the Marketing & Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.

The Marketing team is responsible for managing all marketing activity across the
organisation with a major focus on our visitor business and associated products and services and other commercial areas of business. The post holder will be part of a team of 3 other Executives supported by a Coordinator and will be responsible for working with teams in the directorate to support income generating activity including but not restricted to Venue Sales, including hospitality events and filming, Retail and Catering. A key element is also to work across the organisation and plan marketing activity to support our wider activity and objectives.

CONTEXT – THE ROLE OF THE CHARITY
National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care. Our vision is simple: Nature, Beauty and Heritage, for everyone.
Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness, for everyone to experience today and for generations to come.
Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.
We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.
We are the largest membership organisation in Scotland, one of the best supported charities when it comes to our 2,500+ volunteers, and we a charity that provides employment and skills development to over 1,500 people across Scotland.
As well as being driven by our purpose we are also guided by our Values: Brave, Caring, Inclusive, Vibrant and Curious. Standing up and being counted matters to us, as does supporting each other, including everyone, being engaging and always looking for ways to improve.
THE CUSTOMER & CAUSE DIRECTORATE
A key directorate at the Trust is Customer & Cause which comprises a team or circa 40 people, supported by a strong set of external agency partners.
We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity for the charity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.
The directorate works closely with our regional colleagues at our properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.
The directorate is formally based at the Trust’s HQ in Edinburgh but the nature of most of our roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

As part of a team responsible for building the profile of National Museums Scotland through media and digital channels, you will drive visits to our four national museums and our website through the delivery of specific media relations and communication campaigns. You will do this through creating compelling media materials, events and
photo opportunities, filming facilitation and managing external agencies working on our behalf. Targeting a range of media and developing partnerships which extend reach will form part of your remit as will responding to media enquiries.

Educated to degree level (or equivalent) you will have knowledge of applied and strategic media relations and best practice in the world of media relations and communications. It is vital that you have significant relevant practical experience in the field which includes creating compelling media materials and statements, managing
sensitive media and communications issues, and acting as a spokesperson, preferably gained within a cultural setting.

MARKETING AND COMMUNICATIONS OFFICER
FULL TIME, FIXED TERM 18 MONTHS (BAND 5)
Job Summary

This is an exciting opportunity for an individual who thrives on creating audience-focused and engaging marketing and communications content. The ideal candidate will be creative, highly organised and keen to play a key role in a major capital project to deliver a suite of new spaces for the National Galleries of Scotland’s renowned collection of Scottish art.

The Scottish National Gallery Project is transforming the way Scottish art will be shown in our galleries and experienced by our visitors. New exhibition spaces directly accessible from Princes Street Gardens will provide a light-filled new home for the Galleries’ unrivalled collection of Scottish art, raising its profile for visitors from all over the world.

The first phase of the Scottish National Gallery Project was completed in 2019. This included a new entrance area in East Princes Street Gardens, a new café, refurbished restaurant and shop, an extensive sandstone terrace, and new landscaping and paths to improve access to the gardens and the Galleries. Work is now focused on delivering the stunning new gallery spaces where the artwork will be displayed.

This role will play a key part in helping devise and deliver on the marketing and communications plans for the project as it moves toward completion. Work will include media relations, creating social media content and marketing collateral, assisting with a wayfinding strategy for the new galleries and devising internal communications approaches and content. The post holder will also provide rota cover for the NGS press office, responding to enquires and arranging visits for media across all NGS sites.

Glasgow Science Centre (GSC) is an educational charity and leading science centre and visitor attraction with a 5-star status. Our mission is to inspire everyone to explore and understand the world around them and to discover and enjoy science.

We are a place of learning, creativity, curiosity, and fun, inspiring and empowering around half a million people every year, both inside and outside our amazing centre in Pacific Quay, on the banks of the Clyde.

Our state-of-the-art centre contains more than 450 interactive exhibits, a digital planetarium, a science show theatre, Newton Flight Academy, a teaching laboratory, an IMAX cinema, and a maker space. We also take science out of our centre and across Scotland with our On Tour programme and our Community Engagement Programme works closely with people in our local communities.

Our staff are vitally important to us and play a key role in achieving our mission. We value diversity in our workforce and want our workforce to reflect the diverse communities we serve bringing a range of skills, experiences, knowledge, and ideas to help towards our mission.

Our company values are important to us as they underpin who we are and how we work, what we believe in and stand for:

We strive for excellence
We are inclusive
We innovate
We collaborate

ABOUT THE ROLE

Are you committed to seeking excellence, creativity and innovation? Do GSC’s mission and values excite you? Do you want to work in a positive, vibrant and collaborative environment?

We are recruiting for a Videographer to create high-quality video content for Glasgow Science Centre flagship projects (such as Learning Lab, Curious About, Let’s Talk About and Our World, Our Impact) as well as our website, social channels and for other internal and external clients.

You will plan, direct, film and edit high quality engaging content, provide strong storytelling and editorial judgement and creative input, and work with other Science Centre teams and external clients to create content that is produced to a high standard, on schedule, and to agreed specifications.

We are looking for someone who has experience in creating quality video content and has strong editorial judgement for effective visual storytelling, to make an impact and further develop our mission and vision.

If this sounds like you then we would love you to get in touch!

Full job description is available to download at the bottom of this page.

APPLICATION DETAILS

Please visit the Jobs and Volunteering section of our website for further information about working at GSC and a link to an application form for this role.

We are equal opportunities employer and welcome applications from people of all backgrounds.

£20,000 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Lab offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s Facebook and Instagram accounts, update and maintain the company websites, compose e-newsletters and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media
platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality photography and
videography?
• Are you organised with excellent administration skills?

Candidates should be proficient with the Office 365 suite of packages. A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk.

The closing date is 8 April.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.
Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Regional Marketing & Communications Manager – North-East Scotland which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that The North-East Region includes many of the Trust’s most iconic properties and places, including Crathes Castle, Craigievar Castle and Drum Castle. Due to geographic proximity, the role will also include support for the Mar Lodge Estate which is the UK’s largest National Nature Reserves and a must-see part of the wider Cairngorms.

By the nature of the role, you will have two teams that you see as the ‘home’ team. You will formally be part of the Marketing Team but you will also be fully integrated into the North-East Region’s management team.

This ‘foot in both camps’ makes this role very exciting because you are exposed to national and local planning and delivery contexts.

This role will maximise marketing, communications and fundraising effectiveness in the defined region by being the ‘go to’ person from central-to-region, and region-to-centre. You will do this by helping to localise national campaigns and by leading on regional-specific initiatives, developed within Trust-wide brand templates.

Success is defined by seeing more people visit, join or donate as a result of the properties and places you are helping to promote, plus better internal planning, production and reporting in pursuit of these outcomes.

Key responsibilities of the role:

• Develop and annual marketing and communications plan for the region
• Ensure national campaigns are maximised in the region
• Develop priority plans – Each year there will be one or more properties that has a significant new story to tell, following a capital redevelopment or a new approach to programming.
• Develop clear USPs for each property and place
• Ensure audience development work is applied in the region
• Lead on membership in the region
• Ensure the brand is being applied effectively in the region
• Content planning, production, checking and deployment
• Lead on regional social media posts
• Develop strong local stakeholder relationships
• Support regional communications day-to-day and follow reputation escalation procedures
• Lead on gathering regional marketing and communications performance

Key skills and experience required:

• Marketing experience – You will have experience at helping drive engagement at one more leading visitor attractions
• Strong planning skills – You will understand what it takes to plan, brief, produce, launch and monitor marketing and communications initiatives
• Great content skills – You will be good at commissioning or producing photography, copy and press releases
• Ability to build stakeholder relationships – You will be able to ‘get out there’ and identify stakeholders who have aims that match their needs
• Knowledge of CRM systems and data management – You will have a good grasp of how important data is to driving marketing success
• Social media platform experience – You will know how to manage social media platforms, make posts and monitor effectiveness
• Very good internal communicator and negotiator – You will know how to identify clear briefs and ensure that they are ‘sold in’ effectively at every level to maximise marketing and communications support for the region
• Strong knowledge of the North-East of Scotland in terms of regional variations, leading attractions and local community issues

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.

Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.
They do what we do … for the love of Scotland.

An exciting opportunity has arisen to join the team at the Trust as Corporate Partnership Manager, this role will manage and develop existing corporate partnerships as well as seeking and securing sponsorship opportunities for high profile events which drive the charity’s ambition and mission. Partnership and sponsorship opportunities from significant corporate citizens who share their values are fundamental to their future success driving innovation, promoting cross sector collaboration, maximising income, raising awareness of their charity and engaging and exciting current and new audiences.

You’ll manage and build upon existing relationships with key external stakeholders to build confidence in their charity, strategic direction and funding pipeline. You’ll oversee project and impact reporting for all key corporate partners and sponsors, gathering business critical insight that evidences value & impact and informs future practice.

Key responsibilities of the role:
• Working with the Head of Fundraising you will develop their corporate fundraising strategy to manage existing partnerships and create new partnership and sponsorship opportunities, achieving target, driving revenue and raising the overall brand profile for the Trust.
• Work closely and collaboratively with other members of the Fundraising team to ensure a coordinated and consistent approach to corporate fundraising activity.
• Work closely and collaboratively with other members of the team (Marketing, Membership, Communications) to ensure positioning, brand, messaging, target audiences and activity is aligned and resourced adequately for each partnership.
• Build and maintain strong relationships across the Trust to ensure partnerships are fulfilled to the highest standard and funded projects run smoothly and efficiently through to completion, and impact reporting. Relationships with colleagues in Marketing and operational colleagues based at properties across Scotland are especially important.
• Monitor CSR/Corporate Responsibility issues in the media and keep up to date with professional fundraising associations and media regarding fundraising tools and skills development.
• Research and build ongoing insight for each partner and prospect to better understand their strategic priorities/key drivers, enabling enhanced relationship and outcomes
• Ensure due diligence and governance requirements are fulfilled in collaboration with the Head of Fundraising and support the CEO and Trustees to develop relationships with key organisations.
• Develop detailed, compelling and relevant funding proposals/concepts in collaboration with internal stakeholders
• Devise and deliver high quality, relevant stewardship and engagement programmes for all partners, using organisational networks and opportunities to optimise success
• Track, analyse and report on fundraising results in the Corporate field to measure, manage and report performance using agreed performance measures.
• Work closely with procurement, project and operations to ensure their capacity to approach prospects is maximised and they are kept fully up to date with their fundraising plans.
• Manage income from corporate supporters; ensuring donations are correctly allocated, funds drawn-down and spent to agreed timescales, progress and final impact reports sent to donors.
• Monitor and report on spend associated with activity ensuing the correct allocation of philanthropic funds and maintaining a close working relationship with finance colleagues.

Key skills and experience required:

• Demonstrable experience managing significant major gifts or sponsorships and sustaining a portfolio of fruitful relationships with donors
• Detailed knowledge and understanding of the corporate marketplace and trends in corporate giving and partnership –their interests, motivations, priorities, and different vehicles of giving
• Proven successful experience in corporate fundraising or a sales environment generating significant income with a track record of initiating and delivering strategic and successful corporate partnerships ideally valued in excess of £100,000
• Demonstrable experience in Account Management – creating persuasive, compelling and profitable fundraising relationships and proposals, and sustaining and growing a portfolio of fruitful relationships.

This role offers an excellent competitive salary within a range of £35,023 to £38,738 with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Social Media Manager which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team also manage the membership experience and our proud to look after over a third-of-a-million members who help support their vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that the Trust is maximising its effectiveness at reaching new and existing audiences with relevant and compelling content through social media channels that inspires continued and deepening engagement.

Formally based at the Trust’s HQ in Edinburgh but the nature of most of their roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

Key responsibilities of the role:

SOCIAL MEDIA STRATEGY AND IMPLEMENTATION PLAN
• You will be responsible for developing a clear strategy for social media that can demonstrate how it will deliver clear value in support of the Trust’s ten-year strategy.
• Be responsible for ensuring there is a clear annual implementation plan for social media, nationally and regionally, so that everyone is clear on what needs to be done, and when.

LEAD ON NATIONAL ACCOUNTS
• You will be responsible for planning, writing and publishing content on the Trust’s national social media accounts, plus helping to curate social media content archives. Social media accounts include Facebook, Twitter, YouTube, plus many other leading platforms.
• The content you lead on will be aligned to marketing campaigns, fundraising appeals, key property events, and major project updates across the Trust. The key is to ensure what you publish is part of a wider integrated set of plans.
• All content you are responsible for will confirm to the Trust’s Editorial Policy regarding matters of brand, accuracy and legality.

SUPPORTING OUR REGIONAL TEAMS
• You will help them strike the right balance between which social media accounts are managed centrally and those that are updated and managed by local property and place teams.
• You will develop policy and practical guidance so that all parts of the Trust know what they need to do to follow brand, technical and other considerations when using social media.
• You will provide training support and oversee the recommended distribution of relevant software licences so that everyone involved in social media at the Trust can maximise their effectiveness.
Key skills and experience required:

• Demonstrable track record at managing an organisation’s social media presence
• Clear knowledge of the leading social media software platforms they may choose to use
• Evidence of leading training programmes across teams
• Experience with brand ambassadors, influencers and brand partners and know how to deliver credible and compelling content and communications
• Experience of the day-to-day management of social media accounts for a complex organisation
• Experience of creating written and image-led content for social media and optimising for a range of audiences and different channels
• Strong planning and organisational skills, comfortable working across multiple social platforms at the same time
• Monitoring and reporting on measurable performance objectives for social media using Google Analytics or equivalent tools

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Friday 25th March 2022 and interviews for shortlisted candidates 7th April 2022.

CONTEXT – THE ROLE OF THE CHARITY

National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care.

Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness for everyone to experience today, and for generations to come.

Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.

We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.

THE CUSTOMER & CAUSE DIRECTORATE

A key directorate at the Trust is Customer & Cause which comprises a team of circa 40 people, supported by a strong set of external agency partners.

We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The directorate works closely with our regional colleagues in properties and places to support them in their activities. This work includes ensuring that the uniqueness of each place is communicated effectively as well as being presented as part of the wider Trust.

See organogram at the back of this pack.

JOB PURPOSE

Discover and deliver digital products, and then be responsible for their development through the various stages of the product lifecycle. Agree prioritisation with the Digital Product Manager and support them to deliver the product roadmap. There is a requirement to define, own and solve problems, balancing user needs with those of the wider organisation. The aim is to inspire visits, membership and donations to deliver the strategic objectives of the organisation.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

● Be responsible for the lifecycle of digital products – use agile delivery methods to iteratively deliver high-quality digital products through development cycles, as influenced by the Trusts’ digital product roadmap.

● Manage digital product backlogs – you will be required to show initiative to prioritise product backlogs including; new features, changes to existing features, bug fixes, infrastructure changes or other activities in order to achieve a specific outcome. You will agree prioritisation with the Digital Product Manager and be required to prepare any development changes for review by the Trusts’ Change Advisory Board (CAB) prior to deployment.

● Integrate digital products to the wider digital portfolio – The team oversees many digital products, which together should form a consistent, engaging, and efficient user experience. Digital products should be considered for integration with business systems such as Dynamics 365, which will involve support from the Digital Product Manager and colleagues in IT, as well as agency partners, to proceed with a sustainable approach to ongoing technology development.

● Manage stakeholders and collaborate with external agencies – manage stakeholders effectively during the development of digital products, involving them as appropriate at key points in the process. You will need to collaborate with multidisciplinary teams from our agency partners to ensure that agreed development timelines proceed on schedule and that upcoming Trust activity or campaigns are aligned to any technical considerations.