Marketing & PR

£20,000 – £23,000 depending on experience

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, it’s home to Fort Douglas adventure playground and Restoration Yard, set in a beautiful 1,000-acre country estate. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or a browse around our wonderfully eclectic retail store. You’ll also find our Wellbeing Lab offering yoga and fitness classes.

As Digital Marketing Assistant you will join our Marketing team primarily focusing on social media working in a fast paced and busy environment. You will create content on Restoration Yard and Dalkeith Country Park’s Facebook and Instagram accounts, update and maintain the company websites, compose e-newsletters and update external promotional sites.

• Do you have a passion for all things social media and knowledge of WordPress, social media
platforms and e-newsletter systems?
• Can you demonstrate a creative flair with the ability to produce quality photography and
videography?
• Are you organised with excellent administration skills?

Candidates should be proficient with the Office 365 suite of packages. A formal marketing qualification or a minimum of two years’ experience in a similar role will be helpful.

Interested? To apply, please email your CV and a covering letter to recruitment@dalkeithcountrypark.co.uk.

The closing date is 8 April.

Please view our Privacy Policy at http://www.dalkeithcountrypark.co.uk/privacy/

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.
Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Regional Marketing & Communications Manager – North-East Scotland which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that The North-East Region includes many of the Trust’s most iconic properties and places, including Crathes Castle, Craigievar Castle and Drum Castle. Due to geographic proximity, the role will also include support for the Mar Lodge Estate which is the UK’s largest National Nature Reserves and a must-see part of the wider Cairngorms.

By the nature of the role, you will have two teams that you see as the ‘home’ team. You will formally be part of the Marketing Team but you will also be fully integrated into the North-East Region’s management team.

This ‘foot in both camps’ makes this role very exciting because you are exposed to national and local planning and delivery contexts.

This role will maximise marketing, communications and fundraising effectiveness in the defined region by being the ‘go to’ person from central-to-region, and region-to-centre. You will do this by helping to localise national campaigns and by leading on regional-specific initiatives, developed within Trust-wide brand templates.

Success is defined by seeing more people visit, join or donate as a result of the properties and places you are helping to promote, plus better internal planning, production and reporting in pursuit of these outcomes.

Key responsibilities of the role:

• Develop and annual marketing and communications plan for the region
• Ensure national campaigns are maximised in the region
• Develop priority plans – Each year there will be one or more properties that has a significant new story to tell, following a capital redevelopment or a new approach to programming.
• Develop clear USPs for each property and place
• Ensure audience development work is applied in the region
• Lead on membership in the region
• Ensure the brand is being applied effectively in the region
• Content planning, production, checking and deployment
• Lead on regional social media posts
• Develop strong local stakeholder relationships
• Support regional communications day-to-day and follow reputation escalation procedures
• Lead on gathering regional marketing and communications performance

Key skills and experience required:

• Marketing experience – You will have experience at helping drive engagement at one more leading visitor attractions
• Strong planning skills – You will understand what it takes to plan, brief, produce, launch and monitor marketing and communications initiatives
• Great content skills – You will be good at commissioning or producing photography, copy and press releases
• Ability to build stakeholder relationships – You will be able to ‘get out there’ and identify stakeholders who have aims that match their needs
• Knowledge of CRM systems and data management – You will have a good grasp of how important data is to driving marketing success
• Social media platform experience – You will know how to manage social media platforms, make posts and monitor effectiveness
• Very good internal communicator and negotiator – You will know how to identify clear briefs and ensure that they are ‘sold in’ effectively at every level to maximise marketing and communications support for the region
• Strong knowledge of the North-East of Scotland in terms of regional variations, leading attractions and local community issues

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

They are the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 320,000 members and are funded largely by donations.

Since 1931 their love for Scotland has fuelled their desire to protect the things that make it special. By championing Scotland’s natural, built and cultural heritage they inspire those around us. From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations. They do it so their heritage will always have a home. They do it so our countryside will remain unspoilt, and accessible.
They do what we do … for the love of Scotland.

An exciting opportunity has arisen to join the team at the Trust as Corporate Partnership Manager, this role will manage and develop existing corporate partnerships as well as seeking and securing sponsorship opportunities for high profile events which drive the charity’s ambition and mission. Partnership and sponsorship opportunities from significant corporate citizens who share their values are fundamental to their future success driving innovation, promoting cross sector collaboration, maximising income, raising awareness of their charity and engaging and exciting current and new audiences.

You’ll manage and build upon existing relationships with key external stakeholders to build confidence in their charity, strategic direction and funding pipeline. You’ll oversee project and impact reporting for all key corporate partners and sponsors, gathering business critical insight that evidences value & impact and informs future practice.

Key responsibilities of the role:
• Working with the Head of Fundraising you will develop their corporate fundraising strategy to manage existing partnerships and create new partnership and sponsorship opportunities, achieving target, driving revenue and raising the overall brand profile for the Trust.
• Work closely and collaboratively with other members of the Fundraising team to ensure a coordinated and consistent approach to corporate fundraising activity.
• Work closely and collaboratively with other members of the team (Marketing, Membership, Communications) to ensure positioning, brand, messaging, target audiences and activity is aligned and resourced adequately for each partnership.
• Build and maintain strong relationships across the Trust to ensure partnerships are fulfilled to the highest standard and funded projects run smoothly and efficiently through to completion, and impact reporting. Relationships with colleagues in Marketing and operational colleagues based at properties across Scotland are especially important.
• Monitor CSR/Corporate Responsibility issues in the media and keep up to date with professional fundraising associations and media regarding fundraising tools and skills development.
• Research and build ongoing insight for each partner and prospect to better understand their strategic priorities/key drivers, enabling enhanced relationship and outcomes
• Ensure due diligence and governance requirements are fulfilled in collaboration with the Head of Fundraising and support the CEO and Trustees to develop relationships with key organisations.
• Develop detailed, compelling and relevant funding proposals/concepts in collaboration with internal stakeholders
• Devise and deliver high quality, relevant stewardship and engagement programmes for all partners, using organisational networks and opportunities to optimise success
• Track, analyse and report on fundraising results in the Corporate field to measure, manage and report performance using agreed performance measures.
• Work closely with procurement, project and operations to ensure their capacity to approach prospects is maximised and they are kept fully up to date with their fundraising plans.
• Manage income from corporate supporters; ensuring donations are correctly allocated, funds drawn-down and spent to agreed timescales, progress and final impact reports sent to donors.
• Monitor and report on spend associated with activity ensuing the correct allocation of philanthropic funds and maintaining a close working relationship with finance colleagues.

Key skills and experience required:

• Demonstrable experience managing significant major gifts or sponsorships and sustaining a portfolio of fruitful relationships with donors
• Detailed knowledge and understanding of the corporate marketplace and trends in corporate giving and partnership –their interests, motivations, priorities, and different vehicles of giving
• Proven successful experience in corporate fundraising or a sales environment generating significant income with a track record of initiating and delivering strategic and successful corporate partnerships ideally valued in excess of £100,000
• Demonstrable experience in Account Management – creating persuasive, compelling and profitable fundraising relationships and proposals, and sustaining and growing a portfolio of fruitful relationships.

This role offers an excellent competitive salary within a range of £35,023 to £38,738 with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Social Media Manager which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team also manage the membership experience and our proud to look after over a third-of-a-million members who help support their vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that the Trust is maximising its effectiveness at reaching new and existing audiences with relevant and compelling content through social media channels that inspires continued and deepening engagement.

Formally based at the Trust’s HQ in Edinburgh but the nature of most of their roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

Key responsibilities of the role:

SOCIAL MEDIA STRATEGY AND IMPLEMENTATION PLAN
• You will be responsible for developing a clear strategy for social media that can demonstrate how it will deliver clear value in support of the Trust’s ten-year strategy.
• Be responsible for ensuring there is a clear annual implementation plan for social media, nationally and regionally, so that everyone is clear on what needs to be done, and when.

LEAD ON NATIONAL ACCOUNTS
• You will be responsible for planning, writing and publishing content on the Trust’s national social media accounts, plus helping to curate social media content archives. Social media accounts include Facebook, Twitter, YouTube, plus many other leading platforms.
• The content you lead on will be aligned to marketing campaigns, fundraising appeals, key property events, and major project updates across the Trust. The key is to ensure what you publish is part of a wider integrated set of plans.
• All content you are responsible for will confirm to the Trust’s Editorial Policy regarding matters of brand, accuracy and legality.

SUPPORTING OUR REGIONAL TEAMS
• You will help them strike the right balance between which social media accounts are managed centrally and those that are updated and managed by local property and place teams.
• You will develop policy and practical guidance so that all parts of the Trust know what they need to do to follow brand, technical and other considerations when using social media.
• You will provide training support and oversee the recommended distribution of relevant software licences so that everyone involved in social media at the Trust can maximise their effectiveness.
Key skills and experience required:

• Demonstrable track record at managing an organisation’s social media presence
• Clear knowledge of the leading social media software platforms they may choose to use
• Evidence of leading training programmes across teams
• Experience with brand ambassadors, influencers and brand partners and know how to deliver credible and compelling content and communications
• Experience of the day-to-day management of social media accounts for a complex organisation
• Experience of creating written and image-led content for social media and optimising for a range of audiences and different channels
• Strong planning and organisational skills, comfortable working across multiple social platforms at the same time
• Monitoring and reporting on measurable performance objectives for social media using Google Analytics or equivalent tools

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Friday 25th March 2022 and interviews for shortlisted candidates 7th April 2022.

CONTEXT – THE ROLE OF THE CHARITY

National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care.

Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness for everyone to experience today, and for generations to come.

Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.

We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.

THE CUSTOMER & CAUSE DIRECTORATE

A key directorate at the Trust is Customer & Cause which comprises a team of circa 40 people, supported by a strong set of external agency partners.

We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The directorate works closely with our regional colleagues in properties and places to support them in their activities. This work includes ensuring that the uniqueness of each place is communicated effectively as well as being presented as part of the wider Trust.

See organogram at the back of this pack.

JOB PURPOSE

Discover and deliver digital products, and then be responsible for their development through the various stages of the product lifecycle. Agree prioritisation with the Digital Product Manager and support them to deliver the product roadmap. There is a requirement to define, own and solve problems, balancing user needs with those of the wider organisation. The aim is to inspire visits, membership and donations to deliver the strategic objectives of the organisation.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

● Be responsible for the lifecycle of digital products – use agile delivery methods to iteratively deliver high-quality digital products through development cycles, as influenced by the Trusts’ digital product roadmap.

● Manage digital product backlogs – you will be required to show initiative to prioritise product backlogs including; new features, changes to existing features, bug fixes, infrastructure changes or other activities in order to achieve a specific outcome. You will agree prioritisation with the Digital Product Manager and be required to prepare any development changes for review by the Trusts’ Change Advisory Board (CAB) prior to deployment.

● Integrate digital products to the wider digital portfolio – The team oversees many digital products, which together should form a consistent, engaging, and efficient user experience. Digital products should be considered for integration with business systems such as Dynamics 365, which will involve support from the Digital Product Manager and colleagues in IT, as well as agency partners, to proceed with a sustainable approach to ongoing technology development.

● Manage stakeholders and collaborate with external agencies – manage stakeholders effectively during the development of digital products, involving them as appropriate at key points in the process. You will need to collaborate with multidisciplinary teams from our agency partners to ensure that agreed development timelines proceed on schedule and that upcoming Trust activity or campaigns are aligned to any technical considerations.

The role

To promote Edinburgh Zoo and Highland Wildlife Park as world class visitor attractions and the Royal Zoological Society of Scotland (RZSS) as an international leader in conservation, growing brand awareness, income and support.

Some of the things you’ll do:

* Support and deliver an annual marketing activity plan to meet agreed targets
* Assist and develop a market research programme to enable data-led decision making
* Making use of data and insight, develop promotional campaigns to increase visitor numbers and income at Edinburgh Zoo and Highland Wildlife Park.
* Develop promotional content and assets, ensuring brand consistency, value for money and quality
* Working with the marketing manager, support the management of the Society’s website, delivering continuous improvement in performance through development and search engine optimisation, maximising income through ticket sales, events, experiences, membership and retail

What we’re looking for:

* You’ll be Degree qualified (relevant degree) or hold equivalent experience
*Have a good understanding of the marketing industry and understanding of current Gift Aid and GDPR guidelines
* Excellent standard of written and spoken English. Assertive communicator, confident in dealing with a wide range of stakeholders
* Marketing, including digital advertising, Google Analytics, email marketing and direct marketing
* Experience of working in a busy marketing environment, delivering to deadlines.

Interviews are scheduled to take place on 28 / 29 March 2022

Please visit the RZSS Job Opportunities page for details on how to apply and further information on what the role involves and essential/desirable criteria – please see the ‘related documents’ section under the site location map.

We offer a range of great benefits which can be found at www.rzss.org.uk/about-rzss/staff-benefits

Based at Camera Obscura & World of Illusions, Edinburgh, the Marketing Assistant will work closely with the Marketing Manager and Management Team in order to facilitate and increase visitor numbers, improve awareness of the brand, increase income generation, and media profile for Camera Obscura.

The role will involve every possible aspect of marketing and communications, with a focus on online aspects. This includes developing the digital presence across all platforms, creating and gathering content, imaginative but effective promotions, CRM, data gathering and analysis, dealing with advertising sales executives and so on. It will also involve supporting on media events and photocalls, representing the company when required, attending meetings, seminars and conferences, networking with marketing colleagues at other attractions and supporting the day-to-day office operations. It is envisaged that the Marketing Assistant will make a significant positive difference to the levels of visitors and revenues.

Full job description on website. Please send a CV and covering letter to claire@camera-obscura.co.uk

About the STA

The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry. Our organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

We offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our membership is spread across all regions and destinations in Scotland. We are governed by a Board with representation from all sectors within Scotland’s tourism industry.

Responsibilities and Duties

Reporting to the CEO, your role will include: with representation from all sectors within Scotland’s tourism industry. Find out morehere.

Responsibilities and Duties

Reporting to the CEO, your role will include:

Responsibilities and Duties

Reporting to the CEO, your role will include:

STA Marketing & Member Communications

Delivery of marketing campaigns and communications activities to generate prospective member leads and drive retention of existing members
Planning, writing, and executing various email marketing campaigns, including the organisation’s weekly news update
Delivery in promoting the value of the STA and its services to key audiences and stakeholders.
Delivery in the ongoing promotion of existing and new member benefits, services, discounts, tools, and content
Content creation and delivery for social media channels
Creation of online surveys – analysis and reporting of responses
STA Digital & Social Media Marketing

Delivery in the development and creation of digital marketing activity and collateral to support member recruitment, retention, and renewal
Reporting and monitoring of key website and social media metrics, goals, and activity

STA Websites – STA and STM (Scottish Tourism Month)

Maintaining, updating, and uploading website content – working with stakeholders and content owners from across the association (this includes uploading and maintaining posts, STA blog, website pages, member listings and improving functionality)
Maintaining relationships with IT and website support partners
Maintaining website compliance/GDPR
STA Events

Delivery in the planning and promotion of regional and national industry events (face to face and virtual)
Maintaining website event compliance/GDPR
STA Marketing databases /CRM
Managing, updating, and maintaining the association’s email marketing database
Delivering the ongoing development of the STA CRM system (to be integrated with the above database)
STA Support

Work closely with PR, Media and Policy colleagues retained by the STA
Help support the development of a Graduate apprentice in Marketing/Digital & Events
Ability to write and distribute press releases when required
Skills and Experience Required
We are seeking a highly motivated individual with the following skills:
Experience working in membership / trade body organisation (Desirable)
A good understanding of Scotland’s tourism industry make-up (Desirable)
Strong written English and proof-reading skills
Excellent spoken communication skills
Highly organised with the ability to work on multiple projects simultaneously within a fast-paced environment and be flexible within reason when necessary
Experience with both on and offline marketing activities.
Proficient in e-mail marketing and e-mail marketing platforms (Mailchimp)
Experience working with CMS platforms (WordPress)
Experience of a range of digital platforms for example, Survey Monkey, Eventbrite
Knowledge and experience of working with a CRM system desirable
Knowledge in using reporting tools such as Google Analytics
Computer literate in Word, Excel, and PowerPoint with the ability to pick up new software packages easily
Please note 2 references will be required if successful at interview

Deadline for applications is 1st March

Interviews will take place on 8th & 11th March in person in Glasgow and or Stirling.

Due to the expected volume of applications, please note we will only be contacting applicants who have been successful in meeting our shortlist requirements

Interested applicants are requested to submit a CV with covering letter direct to the STA’s appointed recruitment partner XPRESS RECRUITMENT email: paul@xpressrecruitment.com

Based in Glasgow, Waverley Excursions Ltd. is the proud operator of Waverley, the World’s last seagoing paddle steamer.

An exciting and unique opportunity has arisen for a suitably qualified and experienced Marketing Executive to lead all aspects of marketing and promoting Waverley in Scotland and across the UK.

The successful applicant will have marketing experience both digital and ‘offline’, preferably with a visitor attraction or consumer facing environment. Some understanding of the tourism / events / heritage sectors will be beneficial. It is essential that all applicants can demonstrate a proven track record of success.

The Marketing Executive will run a multi media advertising campaign, design all marketing literature and liaise with external tourism organisations to ensure that Waverley has a profile befitting of her unique status as the last heritage passenger ship of her type operating anywhere in the world.

It is essential that applicants have an ability to communicate clearly across multiple marketing channels including social media, traditional press, e-newsletters and in person. An ability to write copy and create desire, leading to sales is essential.

Ideally Candidates will Possess:
• Formal training in marketing to an appropriate level
• Broad marketing experience including the use of Social Media channels
• Design skills to produce marketing literature using Windows and Adobe software
• Knowledge and experience of WordPress
• Creativity and initiative
• Excellent Customer Service experience

The ideal candidate will be personable, open to learning and willing to build on well established marketing methods for promoting Waverley, with a willingness to develop a digital marketing strategy to ensure Waverley attracts sufficient passengers to ensure her continued success.

The Role of Marketing Executive within Waverley

As the Marketing Executive you will be responsible for all aspects of marketing Waverley. You will be supported in the role by the General Manager.

This is a full-time position based at our office in Glasgow (G3 8HA) with a requirement for occasional travel. Working hours are 9am-5pm with some flexibility as the position requires, annual holiday entitlement of 25 days and 10 set public holidays. There will be a requirement to occasionally sail on Waverley to ensure you fully understand the product and customer base.

There is a requirement for all office based staff to be flexible to meet the demands of the business, and handle enquires and ticket sales.

How to Apply

If you can offer the required qualifications and experience, enthusiasm and interest in Waverley please send a CV with covering letter giving your current position and salary to info@waverleyexcursions.co.uk

Closing date for applications is Friday February 25, 2022. The interview for this position will take place in Glasgow on Tuesday March 8, 2022.

We’ve created this new and important post to help drive the continued increase in our visitor numbers, and to enhance the income that we generate.

The Commercial & Marketing Officer will be responsible for the general marketing and promotion of Almond Valley, finding inventive new ways of extending awareness, promoting visits, and increasing income. She/he will work with the team to shape other products, (such as events, promotions, and experiences), that increase footfall and income, especially those that make best use of our facilities out-of-hours or out-of-season.