Marketing & PR

CONTEXT
The National Trust for Scotland is a charity, established in 1931, to provide access and enjoyment to the properties, places and collections in its care. We also exist to protect what we look after for future generations to enjoy; and increasingly we are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

The Trust is the largest membership organisation in Scotland with well over 300,000 members who experience access to our places and play an important part in supporting our charitable work. As well as being proud of having such a strong membership following, the Trust attracts millions of visits to its properties and places each year. Visitors can from around the world, across the UK, and there is very strong following within Scotland too.

One of the key directorates at the Trust is called ‘Customer & Cause’. The directorate of circa 40 people exists to inspire people to visit, join and donate to the Charity. The directorate consists of four teams: Marketing, Membership, Fundraising and Communications.

PURPOSE OF THE ROLE
The Head of Marketing is a senior leadership role at the Trust. The role exists to connect what the Trust has to offer to as many people as possible, including ensuring we are proactive about reaching new audiences who will benefit from what we have to offer. Key to the role is presenting the Trust in new and compelling ways so that the full breadth of our offer is understand and viewed positively.

Since 2018 the Trust has been following a brand-led approach to its marketing encapsulated in our multi-year campaign, For the Love of Scotland. Giving everyone we want to reach an easy starting-point about why we matter and how they can get involved is crucial. Ensuring this common and compelling way of presenting the Trust is carried through into all that we do and say is a key part of the role.

The senior directorate leadership is detailed below. An organogram of the Marketing function is contained at the back of this document.

KEY RESPONSIBILITIES
• Shared leadership responsibilities – As a senior role in the Customer & Cause directorate, the role involves working closely with the Director and other Heads of Function to develop the annual Visitor-Member-Donor Plan and review its performance against income and other metrics on a continuous basis. Additionally, the role is part of the Management Leadership Group which brings together senior leaders across the Trust to review and inform the charity’s ongoing direction and performance.
• Be responsible for brand strategy – You are responsible for leading on all matters that involve formal brand reviews, repositioning opportunities, the development of key messages, visual identity and the application of the brand through frameworks that colleagues can access and enact. The responsibility for brand extends to ensuring it is embedded across the Charity through initiatives like common signage and other branding solutions across the Trust’s estate. You will commission and review ongoing brand insights (including uGov & focus groups) to ensure the Trust has a data-driven mechanism for determining how it will wish to develop its brand in the future.
• Audience definition and development – You will lead on developing, rolling-out and maintaining a consistent approach to audience for the Trust, including advising on how the Trust can engage with new audience groups. You will lead on informing the way audience framework needs to be considered when planning major projects or campaigns across the Trust. In this way the Trust will be clear on who it engages with today and which audiences it will engage with in the future.
• Marketing strategy and campaign development – You will lead on developing and delivering the annual campaign plan, including defining the brief for national advertising campaigns to support visitation, membership and fundraising plans. You will do this with clear income targets to support, defined marketing metrics to achieve, and a budget allocation to manage activity within. Regular reporting, and revision of activity where required, are essential to ensure the Trust’s marketing is responsive to performance data and wider shifts in market conditions.
• Strategy and deployment of content marketing across Trust ‘own channels’ – The stories we share in our member magazine, on our website and through social media are key. You will lead on ensuring there is a clear set of themes and prioritisation for storytelling across Trust channels. You will work closely with the Head of Communications to ensure these stories are aligned with earnt media opportunities through PR activity. You will ensure there are effective tracking pf results to ensure that the content is performing as effectively as possible as a form of marketing activity.
• Oversee the Trust’s inhouse studio team – You will have oversight of the editors, in-house designers and approach to managing a network of freelance creatives. You will ensure there are established business processes for prioritising the extensive requests from across the Trust for content solutions to be developed, ensuring deadlines are achieved, and budgets and internal client needs are all considered.
• Digital marketing – You will lead on managing the Trust’s approach to how it markets its activities on nts.org.uk as a key communication platform and any other subject-specific websites. You will ensure we have a clear plan for SEO, digital affiliate programmes, website performing tracking, and conversion optimisation for all end-user outcomes we wish to inspire. You will ensure that the Trust’s website is continually optimized to support it being the ecommerce solution that carries 90% of membership sales, plus growing donations and online shop sales.
• Digital development ¬– You will develop a strategic plan for how digital experiences can offer new ways to interact with Trust properties, places and collections. You will lead on commissioning and overseeing the projects for national digital experiences, and providing support to property-specific immersive digital experiences as required on a consultancy basis. You will also provide digital solutions, where required, to support recruitment, volunteering, advocacy, participation and online retail.
• Supporting our ambitions for membership development – You will work closely with the Head of Membership to ensure that the marketing activity maximises our ability to attract the annual recruitment plan of new members, and provide marketing services to ensure we maximise member engagement and member retention. You will ensure marketing activity is monitored constantly in line with the sales targets for membership which brings in a third of the charity’s total income.
• Supporting our ambitions for voluntary income growth – You will work closely with the Head of Fundraising to ensure that our approach to brand, marketing, content, digital and consents maximises our ability to inspire donations to the Trust. In particular, you will focus on ensuring that the cause message of why the Trust exists is consistently applied to create the right conditions for success for driving donations. Where specific marketing campaigns are needed for fundraising products or corporate partnerships, you will work with the Head of Marketing to define the brief, commission creative development, and advise on media planning buying.
• Financial planning and reporting – You will manage a large budget and ensure that the annual planning and phased spend are in line with agreed parameters. You will support ongoing performance review and reforecasting processes.
• Team management – You will manage a team of 10+ people (see organogram) that covers marketing, content specialists, digital experts and account management. You will manage recruitment, annual objective setting, monthly reviews and career development for members of your team.
• Agency selection and management – You will lead on managing agency selection, briefing and ongoing review for above-the-line, media planning and buying, digital and contract publishing.
• Data gathering through marketing initiatives – You will develop initiatives to ensure we’re maximising the levels of consent from our member base as well as building a pipeline of engaged audiences that we can continue to cultivate individuals along a supporter journey to become visitors, members and donors and increase their contribution to the Trust.

SCOPE OF ROLE

People Management
• Direct Line management of Brand Manager, Destination Marketing Manager, Membership Marketing Manager, Account Manager, Digital Engagement Manager. You will manage a wider of team of 10+ people that includes the editors, designers and digital specialists, as well as the other members of the Marketing Team (see organogram).
• Key internal relationships with Executive Team, Management Leadership Group, Heads of function in Customer & Cause, operations managers in the regions and colleagues in C&C directorate
• Manage external agencies as necessary.

Financial Management
• Budget holder, responsible for budget preparation, forecasting, phasing, monitoring and control; examining return on investment and ensuring all actions are taking with a view to the long-term financial stability of the Trust
• Advise and support the Membership, Fundraising, and Communications teams in terms of allocating campaign budgets for maximum reach and ROI
SKILLS, EXPERIENCE & KNOWLEDGE
The above outlines the key skills the job holder will need to possess and exercise. In addition, either knowledge of or experience in the following is required:

Essential
• Experience of developing and building successful brands preferably in the not-for-profit sector
• Significant marketing experience in a multi-site environment
• Clear understanding of the marketing mix as well as above and below the line marketing tools, with an eye to future marketing approaches.
• Experience of working in a results driven environment, delivering success against key targets.
• Experience of leading a team
• Demonstrable skills in successful budget and financial management, combined with clear evidence of commercial awareness.
• A proactive approach with problem solving skills and a keenness to push the boundaries.
• Demonstrable high levels of interpersonal and communication skills and confidence in dealing with a wide range stakeholders
• Ability to manage time efficiently and effectively in an environment of changing priorities.
• A relevant degree or Marketing specific qualifications or equivalent experience
• Competent user of Microsoft Office products

Desirable
• Knowledge & understanding of Customer Relationship Management Systems
• A current valid driving license

The Key Responsibilities, Scope of Job, and Required Qualifications, Skills, Experience & Knowledge reflect the requirements of the job at the time of issue. The Trust reserves the right to amend these with appropriate consultation and/or request the post-holder to undertake any activities that it believes to be reasonable within the broad scope of the job or his/her general abilities.

 

We are looking for a self-motivated and enthusiastic individual to support marketing activity. You will have the marketing knowledge and skills to administer, co-ordinate and prepare content for a range of digital channels.

Based at our HQ at Falkirk Stadium, you will work closely with staff in all functional areas of the Trust to help achieve the mission of the Trust which is to enrich people’s lives in the Falkirk area. Joining us, you will co-ordinate material across all culture, heritage, tourism, recreation, sport and library services.

You will have in-depth knowledge of contributing to web based material in a relevant business environment with experience in using Google analytics and paid social media and PPC advertising. You will have copywriting skills and well developed and comprehensive IT skills. You will be a good communicator, able to network effectively and be able to interpret and assess a wide range of information. A degree in Marketing or a similar discipline is desirable.

The successful applicant will be employed by Falkirk Community Trust. You will receive a generous benefits package which includes free membership of our health and fitness services.

It is planned that the services currently provided by Falkirk Community Trust will transfer to Falkirk Council with effect from 1st April 2022. On that basis, all employees working for the Trust on this date will transfer to the Council in line with Transfer of Undertakings Protection of Employment (TUPE) legislation.

If you are interested in applying for this role, please visit My Job Scotland .

We have a fantastic new job opportunity for a Digital Marketing Assistant who is motivated and enthusiastic about events and sport.

Responsible for assisting the Marketing Manager in delivering the marketing, communications and PR strategy for the racecourse.

As a Marketing Assistant you will have strong written and verbal communication skill to support the Commercial team in the concept, creation and distribution of full marketing mix engagement including original blog, emails, and social media content. You will also support the delivery of a 5-star customer service in the Racecourse Office.

Duties

Marketing and PR:
– Assisting the Marketing Manager in the provision of first-class marketing support
– Assisting with the preparation and distribution of publications and promotional materials
– Assist with the management of the Ticketing and CRM system
– Contribute to strategic marketing planning as required
– Actively be involved in tourism and racing partnerships for example East Lothian Tourism Action Group and Two Circles.
– Work closely with Racing UK to maximise opportunities such as The Champion Chase
– Assist in the management of the race programme

Digital Marketing:
– Supporting the management of the company social media accounts including customer service and engagement
– Developing digital campaigns that drive conversion rates
– Responsible for content creation for Musselburgh Races social media and website including video creation to showcase our racedays
– Management and delivery of blogger/influencer outreach and raceday activation – sourcing, fulfilment, and promotion
– Keep website up to date regarding fixtures, timings, packages and content
– Distribute the post raceday survey and circulate results

Office Support:
-When required, support the office/reception/hospitality by following up queries, answering phone calls, making appointments, printing badges, looking after guests and writing and sending letters and marketing material and emails.

The ideal candidate will have experience in the following: Facebook, Twitter, LinkedIn, Instagram, Canva and Mailchimp. It is preferable but not essential to have a proven track record in growing a social media following and creating brand identity. Some sales ability or experience would be a benefit too but not essential. This is a full time, office based role.

Salary: competitive

Please email your C.V to enquiries@musselburgh-racecourse.co.uk – please no agency enquiries.

This rare opportunity will see you working in one of Scotland’s most dynamic cities, Dundee. RSPB Scotland are looking to engage with the people who live and work in Dundee on exploring how to save nature together. This varied and exciting position is the first step of our journey in the city and has lots of scopes to be shaped by you.

What’s the role about?

With climate and biodiversity in crisis, the environment needs our help more than ever. The importance of bringing people closer to nature has arguably never been greater and we’re looking for someone to explore what matters to the people of Dundee and to make important connections.

We want to be part of a diverse, people-powered movement to take long-lasting action for nature and Dundee provides an opportunity to achieve this alongside others.

To achieve this, you will be part of the city, building relationships with the people who live and work thereby having conversations and listening to people about their experiences and what matters to them. This will be achieved through direct engagement via a variety of communication methods and you will be responsible for planning, developing and delivering this programme.

We want RSPB Scotland’s future in Dundee to be relevant, innovative and collaboratively designed but first we have to understand what is happening in Dundee now. You will spend time exploring and reporting on existing initiatives and projects, scoping multi-sector partnership working opportunities and assess and communicate on where we can add value to existing work by other organisations.

Through this project, you will begin to identify new strands of work and opportunities for RSPB Scotland and will work closely with the Senior Conservation Officer on making recommendations to inform the next stage of the project.

There are already a number of successful and innovative environmental initiatives across the city and the need for meaningful collaborative environmental action as a force for transformational, positive change has arguably never been greater. The successful candidate will immerse themselves in this environment as RSPB Scotland’s representative in the city.

We want a creative, passionate individual to drive our work in Dundee, bringing energy, fresh ideas and problem-solving skills. This exciting position is the first step on RSPB Scotland’s journey in Dundee and has lots of scope to be shaped by you. If this sounds like the role for you, then we’d love to hear from you.

This post is managed by the Senior Conservation Officer covering Loch Lomond, The Trossachs, and Tayside. The Project Officer will also be supported by the Engagement team based in Edinburgh and the Giving Nature a Home Glasgow team as necessary.

The base location for this role is flexible and can be home-based. The successful candidate will however need to be able to and travel within Dundee frequently and regularly liaise with communities and organisations based there.

What we need from you?

As Project Officer in Dundee, you will lead on all agreed project outcomes and work independently to drive forward our aspiration in a professional and enthusiastic manner. Therefore, you will have:

– Excellent verbal communications skills; being able to passionately communicate about your work in a credible manner
– An ability to produce clear written communications in the form of reports and articles
– Excellent problem-solving skills and the ability to find creative solutions
– Experience of developing and working in partnerships
– Proven time management and organisational skills
– Interpersonal skills and the ability to effectively engage with and enthuse a wide range of people
– The ability to work under your own initiative and adapt to changing circumstances
– The ability to work well as part of a cross-functional team
– Competent IT skills (e.g. Microsoft Office)
– Energy and passion
– As this role involves request travel – Access to transport is important

For all application/role enquiries please contact – David.Hunt@rspb.org.uk

Please note that you will be required to only complete an online application form.

Before applying to this role we would encourage you to read through the candidate guidance notes attached to the top of this advert.

The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the fixed term.

The Place:

Xpress are delighted to be working with one of our Scottish based ASVA members. {Association of Scottish Visitor Attractions} Our client has recent expanded their Historical Visitor venue and owing to additional investment our client is now looking to strengthen the existing team by appointing in a newly created role the position of a Marketing and Events Officer.

The Job:

As Marketing and Events Officer you will be fully responsible for the day to day marketing activities which you will be fully involved in as part of your job remit as M&E officer you will work closely with the Venue Management team and manage, implement and communicate internally and externally the full marketing strategy and plan, thus ensuring all staff are aware of the key marketing objectives of the Visitor Attraction within the Scottish Tourism sector.

Within your role you will must be able to have a solid understanding of all marketing tools as well as up to speed with all new social media platforms and devices so that the venue is being represented on all advertising channels

Within your role as M&E Officer you will be based at the venue premises which are based in Fife your hours of work would generally be normal Venue hours however as M&E Officer you would be expect from time to time to attend evening events and weekend events.

The Person:

Ideally, we are looking to attract a marketing graduate that has perhaps gained a couple of years in a Marketing Admin position and is not looking to progress their career up within a broader remit incorporating events or perhaps you might be experienced in working in a Tourism Visitor attraction environment and have been commuting into perhaps Edinburgh and now wish to work local to fife

The Rewards:

Our client is looking to pay a basic salary of £21,000 with a salary review in April 2022; we would also look for the right person compounding the working week for a rolling 5 days over 7 to 3 days over 7 day week

Job Summary
The Digital and Social Media Officer creates, sources, plans and schedules content across our digital and social media channels. They collaborate with colleagues across the organisation to commission, develop, gather and produce engaging content for our audiences on all our social and digital media channels. They monitor and evaluate social media engagement, ensuring our content is accurate and accessible; and they coordinate publishing across our channels. They also provide expertise on emerging channels and best practice.

Responsibilities
• Develop and deliver a comprehensive social media plan, taking account of our full audience offer including exhibitions, the collection, education, research and trading.
• Edit, source and coordinate the publishing of content across our social media channels, which include Facebook, Instagram, Twitter, TikTok, Linkedin and Trip Advisor.
• Create and support the production of engaging, audience-focused social media content, including live video.
• Collaborate with colleagues in marketing, press, curatorial, education and trading to gather, edit and schedule content in line with organisational priorities.
• Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.
• Maintain and safeguard brand consistency across channels.
• Manage scheduling tools such as Hootsuite to ensure content is effective and timely, cross-posting where relevant.
• Research and stay abreast of developments in user-generated content and social media (including live video, blogging, consumer reviews, content curation and discussion forums), and provide advice on best practice.
• Listen, monitor and report on social media activity.
• Advise the organisation on best practice on social channels, working with colleagues in the Marketing and Communications team, in the case of ad-hoc crisis situations.

Camera Obscura & World of Illusions are looking for an experienced and talented marketing professional to take on the role of Marketing Manager for an 8 month maternity cover. The role of Marketing Manager, Maternity Cover will involve every possible aspect of the Marketing and PR mix and work to action current marketing and promotional plans already in place as well as to seek new opportunities and bring fresh thinking to the organisation, during what has been a challenging time post Covid-19.

The Marketing Manager, Maternity Cover will work closely with the Management team and will lead on planning and executing the Marketing Strategy which is primarily designed to attract visitors, with a keen awareness of our capacity issues, and to increase revenues from all sources.

The Marketing Manager, Maternity Cover will be expected to start mid-July/August 2021 until March 2022. As the only member of the marketing team you will have a marketing degree or similar qualification, along with a minimum 3 years’ experience in Tourism Marketing and a demonstrable track record of achievements.