Marketing & PR

The Place:

Xpress are delighted to be working with one of our Scottish based ASVA members. {Association of Scottish Visitor Attractions} Our client has recent expanded their Historical Visitor venue and owing to additional investment our client is now looking to strengthen the existing team by appointing in a newly created role the position of a Marketing and Events Officer.

The Job:

As Marketing and Events Officer you will be fully responsible for the day to day marketing activities which you will be fully involved in as part of your job remit as M&E officer you will work closely with the Venue Management team and manage, implement and communicate internally and externally the full marketing strategy and plan, thus ensuring all staff are aware of the key marketing objectives of the Visitor Attraction within the Scottish Tourism sector.

Within your role you will must be able to have a solid understanding of all marketing tools as well as up to speed with all new social media platforms and devices so that the venue is being represented on all advertising channels

Within your role as M&E Officer you will be based at the venue premises which are based in Fife your hours of work would generally be normal Venue hours however as M&E Officer you would be expect from time to time to attend evening events and weekend events.

The Person:

Ideally, we are looking to attract a marketing graduate that has perhaps gained a couple of years in a Marketing Admin position and is not looking to progress their career up within a broader remit incorporating events or perhaps you might be experienced in working in a Tourism Visitor attraction environment and have been commuting into perhaps Edinburgh and now wish to work local to fife

The Rewards:

Our client is looking to pay a basic salary of £21,000 with a salary review in April 2022; we would also look for the right person compounding the working week for a rolling 5 days over 7 to 3 days over 7 day week

Job Summary
The Digital and Social Media Officer creates, sources, plans and schedules content across our digital and social media channels. They collaborate with colleagues across the organisation to commission, develop, gather and produce engaging content for our audiences on all our social and digital media channels. They monitor and evaluate social media engagement, ensuring our content is accurate and accessible; and they coordinate publishing across our channels. They also provide expertise on emerging channels and best practice.

Responsibilities
• Develop and deliver a comprehensive social media plan, taking account of our full audience offer including exhibitions, the collection, education, research and trading.
• Edit, source and coordinate the publishing of content across our social media channels, which include Facebook, Instagram, Twitter, TikTok, Linkedin and Trip Advisor.
• Create and support the production of engaging, audience-focused social media content, including live video.
• Collaborate with colleagues in marketing, press, curatorial, education and trading to gather, edit and schedule content in line with organisational priorities.
• Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.
• Maintain and safeguard brand consistency across channels.
• Manage scheduling tools such as Hootsuite to ensure content is effective and timely, cross-posting where relevant.
• Research and stay abreast of developments in user-generated content and social media (including live video, blogging, consumer reviews, content curation and discussion forums), and provide advice on best practice.
• Listen, monitor and report on social media activity.
• Advise the organisation on best practice on social channels, working with colleagues in the Marketing and Communications team, in the case of ad-hoc crisis situations.

Camera Obscura & World of Illusions are looking for an experienced and talented marketing professional to take on the role of Marketing Manager for an 8 month maternity cover. The role of Marketing Manager, Maternity Cover will involve every possible aspect of the Marketing and PR mix and work to action current marketing and promotional plans already in place as well as to seek new opportunities and bring fresh thinking to the organisation, during what has been a challenging time post Covid-19.

The Marketing Manager, Maternity Cover will work closely with the Management team and will lead on planning and executing the Marketing Strategy which is primarily designed to attract visitors, with a keen awareness of our capacity issues, and to increase revenues from all sources.

The Marketing Manager, Maternity Cover will be expected to start mid-July/August 2021 until March 2022. As the only member of the marketing team you will have a marketing degree or similar qualification, along with a minimum 3 years’ experience in Tourism Marketing and a demonstrable track record of achievements.