Marketing & PR

The Place:

Xpress are delighted to be working with one of our Scottish based ASVA members. {Association of Scottish Visitor Attractions} Our client has recent expanded their Historical Visitor venue and owing to additional investment our client is now looking to strengthen the existing team by appointing in a newly created role the position of a Marketing and Events Officer.

The Job:

As Marketing and Events Officer you will be fully responsible for the day to day marketing activities which you will be fully involved in as part of your job remit as M&E officer you will work closely with the Venue Management team and manage, implement and communicate internally and externally the full marketing strategy and plan, thus ensuring all staff are aware of the key marketing objectives of the Visitor Attraction within the Scottish Tourism sector.

Within your role you will must be able to have a solid understanding of all marketing tools as well as up to speed with all new social media platforms and devices so that the venue is being represented on all advertising channels

Within your role as M&E Officer you will be based at the venue premises which are based in Fife your hours of work would generally be normal Venue hours however as M&E Officer you would be expect from time to time to attend evening events and weekend events.

The Person:

Ideally, we are looking to attract a marketing graduate that has perhaps gained a couple of years in a Marketing Admin position and is not looking to progress their career up within a broader remit incorporating events or perhaps you might be experienced in working in a Tourism Visitor attraction environment and have been commuting into perhaps Edinburgh and now wish to work local to fife

The Rewards:

Our client is looking to pay a basic salary of £21,000 with a salary review in April 2022; we would also look for the right person compounding the working week for a rolling 5 days over 7 to 3 days over 7 day week

Job Summary
The Digital and Social Media Officer creates, sources, plans and schedules content across our digital and social media channels. They collaborate with colleagues across the organisation to commission, develop, gather and produce engaging content for our audiences on all our social and digital media channels. They monitor and evaluate social media engagement, ensuring our content is accurate and accessible; and they coordinate publishing across our channels. They also provide expertise on emerging channels and best practice.

Responsibilities
• Develop and deliver a comprehensive social media plan, taking account of our full audience offer including exhibitions, the collection, education, research and trading.
• Edit, source and coordinate the publishing of content across our social media channels, which include Facebook, Instagram, Twitter, TikTok, Linkedin and Trip Advisor.
• Create and support the production of engaging, audience-focused social media content, including live video.
• Collaborate with colleagues in marketing, press, curatorial, education and trading to gather, edit and schedule content in line with organisational priorities.
• Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.
• Maintain and safeguard brand consistency across channels.
• Manage scheduling tools such as Hootsuite to ensure content is effective and timely, cross-posting where relevant.
• Research and stay abreast of developments in user-generated content and social media (including live video, blogging, consumer reviews, content curation and discussion forums), and provide advice on best practice.
• Listen, monitor and report on social media activity.
• Advise the organisation on best practice on social channels, working with colleagues in the Marketing and Communications team, in the case of ad-hoc crisis situations.

CCA is recruiting for a Communications Officer to support all communications activity for CCA, with a focus on the website, social media and e-newsletters.

The post is part time (3 days per week / 21 hours / 0.6 FTE) and there is flexibility about which days are worked. Some of the work will be undertaken from CCA and some remotely from your home. The salary for this position is £14,400 per annum (£24,000FTE)

CCA is committed to recruiting people from underrepresented communities and welcomes applications from candidates with a diverse background. We are always happy to talk to potential candidates about the role in more detail, so if you would like more information about the post or the organisation, please contact ailsa@cca-glasgow.com.

For more information about the job role please see www.cca-glasgow.com.

Applications must be submitted on the CCA application form with an equal opportunities form to recruitment@cca-glasgow.com by 12noon on Monday 28 June.

Interviews will take place on line (via Zoom) in week commencing 5 July.

Start date July/August 2021

Exciting times are ahead. We are recruiting for a Marketing and Events Officer (37 hours per week) for our brand new purpose built national gallery and visitor centre, housing the magnificent Great Tapestry of Scotland in Galashiels. This is a fantastic opportunity to really shine a positive global spotlight on this new world-class visitor attraction and the Scottish Borders.

Job Purpose:  Responsible for the development and delivery of the Great Tapestry of Scotland Marketing strategy. Developing and delivering an events programme, sponsorship and fundraising opportunities. Responsible for driving the charitable focus of the Live Borders’ Marketing and Communication strategy to internal and external stakeholders.

In addition to the Marketing and Events Officer role, we are looking to recruit for a range of additional vacancies. All details can be found here. We are looking to recruit individuals who can help us turn this new gallery into a powerfully enriching visitor experience and continue the people’s story of Scotland so beautifully told through the Tapestry. This is a unique and exciting opportunity to join the Live Borders family and be part of something nationally significant that will bring visitors from across the world to the Borders.

Camera Obscura & World of Illusions are looking for an experienced and talented marketing professional to take on the role of Marketing Manager for an 8 month maternity cover. The role of Marketing Manager, Maternity Cover will involve every possible aspect of the Marketing and PR mix and work to action current marketing and promotional plans already in place as well as to seek new opportunities and bring fresh thinking to the organisation, during what has been a challenging time post Covid-19.

The Marketing Manager, Maternity Cover will work closely with the Management team and will lead on planning and executing the Marketing Strategy which is primarily designed to attract visitors, with a keen awareness of our capacity issues, and to increase revenues from all sources.

The Marketing Manager, Maternity Cover will be expected to start mid-July/August 2021 until March 2022. As the only member of the marketing team you will have a marketing degree or similar qualification, along with a minimum 3 years’ experience in Tourism Marketing and a demonstrable track record of achievements.

This key role leads on engaging with and inspiring new and existing audiences by promoting and publicising the full range of work that takes place across our Galleries. This includes world-class art exhibitions, learning and engagement events and initiatives, conservation work, capital projects and income generation through our shops, cafes and other activities.

Members of the communications team work in partnership with external stakeholders and in collaboration with colleagues across the organisation in curatorial, fundraising and other departments. The team has close links with our audiences, the collections, exhibitions, marketing, digital and publications.

Under the direction of the External Communications Manager, this role supports the development and delivery of integrated communications plans for exhibitions and projects within and across venues as well as online activities. The Communications Officer makes a key contribution to the team’s core function of producing creative content and communications that engage our identified audiences.

This includes the widest range of press and media, including online and print publications, broadcast media, social media, digital channels, and specialist art and trade publications, as well as social media posts and campaigns, and creating content for our website and third party platforms.